thinkLA Motor City West 2012 - Justin Choi

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thinkLA Motor City West 2012 - Justin Choi

  1. 1. Become a member today! #thinkMotor
  2. 2. Corporate Members #thinkMotor
  3. 3. thinkLA Motor City West Thank You to Our Sponsors Reception Sponsors Valet Sponsor #thinkMotor
  4. 4. thinkLA Motor City West Founder and President Post Release #thinkMotor
  5. 5. REACHING THEDIGITAL GENERATION
  6. 6. IT IS AWESOME
  7. 7. vsvsvs
  8. 8. There’s more of more• More access• More information• More choices• More competition for attention
  9. 9. 201272 Hoursupload every minute
  10. 10. More content = more time
  11. 11. The consequences of more• Faster / better filters• Less attentive (A.D.D.)• Another Damn Device• Less memory- more knowledge• No patience
  12. 12. We lived in information povertySharinginformation usedto be reallyhard...
  13. 13. We have become information rich
  14. 14. We have become good filters
  15. 15. Brands can be the content
  16. 16. • Authenticity• Value• Your content defines your brand
  17. 17. We are now in the engagement era Ads vs. Content Interruption vs. Engagement Extract Value vs. Provide Value Selling vs. Telling
  18. 18. Content is becoming advertising
  19. 19. It’s not just Twitter...
  20. 20. Less space for interruptionSmall Screens Double Tap to Zoom
  21. 21. Think multi-screen, mobile first
  22. 22. Pictures and videos: use themQuantity is as important Quality
  23. 23. Be frictionless
  24. 24. The consequences of more• Faster / better filters• Less attentive (A.D.D.)• Another Damn Device• Less memory- more knowledge• No patience
  25. 25. Summary• Engagement not interruption• Be authentic• Your content = your brand• Multi-screen• Show don’t tell and do it more frequently• Be frictionless• Deliver something of value
  26. 26. We all have a voice
  27. 27. Email: Justin@postrelease.comTwitter: JustinCie info@postrelease.com | t: 562.285.0297 | 562.285.0506 | postrelease.com 111. W. Ocean Blvd. | 18th Floor | Long Beach, CA, 90802

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