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Social Marketing through a Variety of Media Ben Martin, CAE
How a Bunch of Geeky Stuff You’ve Only Barely Heard of Can Make Your Job Easier and Save Lives  Ben Martin, CAE
The NASBLA session where that really smart and muscular guy revealed the mysteries of the universe Ben Martin, CAE
Who had a bad flight?
This is Social Media
What is Social Media? ,[object Object],[object Object]
What is Social Media? Social media is  people talking with other people on the internet!
WHAT ARE THEY  TALKING ABOUT?
anything.
everything.
yes, even boating.
Here’s how they talk… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Here’s how they talk…
Isn’t this just a fad?
Blogs ,[object Object]
Some are about boating!
Wikipedia ,[object Object],[object Object]
5651 words on PFDs
Videos ,[object Object],[object Object]
Boating safety
Arizona Game and Fish Department
Number 5
The Social Media OS
[object Object],[object Object]
 
[object Object]
FAD
Social Networking  sites are more popular than  porn  sites Time Magazine, Oct. 17, 2007
Now that I have your attention! Just this!
The future belongs to those who take the present for granted ,[object Object]
FAD
How can Social Media help me?
TRUST
Which is more trusted? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Which is more trusted? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who do you trust? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who do you trust? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media can help build  trust
You can become  a person like me
How can I become a person like me?
Marketing is a  Conversation
Lurk  before you leap
The best communicators start as the best  listeners ,[object Object]
Join  in!
Yield Control
CON VERT CON VINCE
How do I get started?
www.Google.com/alerts
Comment on blogs
Discussion Groups
Facebook Groups
Meetup.com
How a Bunch of Geeky Stuff You’ve Only Barely Heard of Can Make Your Job Easier and Save Lives  Ben Martin, CAE
Photo credits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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How a bunch of geeky stuff you\'ve only barely heard of can make your job easier and save lives

Editor's Notes

  1. Between you and lunch All night PBJ sandwiches