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The boringest presentation title in the world

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The boringest presentation title in the world

  1. 1. Association Research Projects: Summarized & Contextualized Ben Martin, CAE
  2. 2. Association Research Projects: The Cliff’s Notes Version Ben Martin, CAE
  3. 3. Association Research Projects: I Read Them So You Don’t Have To Ben Martin, CAE
  4. 4. <ul><li>MFYA cover </li></ul>caeexam.blogspot.com
  5. 5. Eight Super Trends <ul><li>Demassification </li></ul><ul><li>Unbundling </li></ul><ul><li>Scrimping </li></ul><ul><li>Wave 3.1 </li></ul><ul><li>Virtualization </li></ul><ul><li>Cyber Mobbing </li></ul><ul><li>Scrutiny </li></ul><ul><li>Counter-Americanism </li></ul>
  6. 6. <ul><li>7MOS cover </li></ul>caeexam.blogspot.com
  7. 7. 7 Measures of Success <ul><li>A Customer Service Culture </li></ul><ul><li>Alignment of Products & Services with Mission </li></ul><ul><li>Data-Driven Strategies </li></ul><ul><li>Dialogue and Engagement </li></ul><ul><li>CEO as a Broker of Ideas </li></ul><ul><li>Organizational Adaptability </li></ul><ul><li>Alliance Building </li></ul>
  8. 8. MFYA meets 7MOS
  9. 9. <ul><li>Flickr: mikeautry1 </li></ul>caeexam.blogspot.com
  10. 10. <ul><li>DTJ cover </li></ul>caeexam.blogspot.com
  11. 11. DTJ Major Findings <ul><li>Word of Mouth (WOM) is how members first learn of their association </li></ul><ul><li>Good of the order benefits trump personal benefits </li></ul><ul><li>Engagement increases likelihood of renewal </li></ul><ul><li>Academics are under-leveraged </li></ul>
  12. 12. MFYA meets 7MOS meets DTJ Academics Word of Mouth Engagement Good of the Order
  13. 13. Convergence #1 <ul><li>Scrimping </li></ul><ul><li>Customer Service Culture </li></ul><ul><li>Word of Mouth </li></ul>
  14. 15. It’s Comcastic!
  15. 16. caeexam.blogspot.com
  16. 17. caeexam.blogspot.com
  17. 19. Convergence #1 <ul><li>Scrimping </li></ul><ul><li>Customer Service Culture </li></ul><ul><li>Word of Mouth </li></ul>
  18. 20. Convergence #2 <ul><li>Virtualization </li></ul><ul><li>Dialogue & Engagement </li></ul><ul><li>Engagement Increases Likelihood of Renewal </li></ul>
  19. 23. <ul><li>VAR page </li></ul>caeexam.blogspot.com
  20. 25. <ul><li>Ning.com </li></ul>caeexam.blogspot.com
  21. 27. Snama, Rockbridge slides
  22. 28. caeexam.blogspot.com
  23. 29. Convergence #2 <ul><li>Virtualization </li></ul><ul><li>Dialogue & Engagement </li></ul><ul><li>Engagement Increases Likelihood of Renewal </li></ul>
  24. 30. Convergence #3 <ul><li>Wave 3.1 </li></ul><ul><li>Alignment of Products & Services with Mission </li></ul><ul><li>Academics are Under-Leveraged </li></ul>
  25. 31. caeexam.blogspot.com
  26. 32. Convergence #3 <ul><li>Wave 3.1 </li></ul><ul><li>Alignment of Products & Services with Mission </li></ul><ul><li>Academics are Under-Leveraged </li></ul>
  27. 33. Convergence #4 <ul><li>Unbundling </li></ul><ul><li>Alignment of Products & Services with Mission </li></ul><ul><li>Good of the Order Benefits Trump Personal Benefits </li></ul>
  28. 34. caeexam.blogspot.com
  29. 36. Convergence #4 <ul><li>Unbundling </li></ul><ul><li>Alignment of Products & Services with Mission </li></ul><ul><li>Good of the Order Benefits Trump Personal Benefits </li></ul>
  30. 37. A Fresh Look at The Decision to Join Ben Martin, CAE

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