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Blogging Is Not a Traditional Appalachian Folk Dance


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Blogging Is Not a Traditional Appalachian Folk Dance

  1. 1. Blogging is Not a Traditional Appalachian Folk Dance Ben Martin, CAE Director of Communications & New Media Virginia Association of REALTORS ®
  2. 2. Questions For You <ul><li>What do you want to know? </li></ul><ul><li>What are your perceptions of blogs? </li></ul><ul><li>Do any of you write blogs? </li></ul><ul><li>Any in your company blogging? </li></ul>
  3. 3. Learning Objectives <ul><li>Demystify the vocabulary of blogs </li></ul><ul><li>Demonstrate the growth of blogs </li></ul><ul><li>Address your concerns and fears about blogging </li></ul><ul><li>Demonstrate that blogging is simple to do </li></ul><ul><li>Emphasize that blogging has both benefits & risks </li></ul>
  4. 4. Key Terms <ul><li>Blog </li></ul><ul><li>Post </li></ul><ul><li>Comment </li></ul><ul><li>Feed </li></ul><ul><li>Newsreader/Feed reader </li></ul><ul><li>RSS </li></ul>
  5. 5. Real Estate Blog Growth <ul><li>From the REMBEX, a real estate blog search engine: </li></ul><ul><li>&quot;In early 2005, I found around 31 the first day I looked, including (RealCentralVA). 21 of those first 31 are still active.&quot; </li></ul><ul><li>Today, there's 1189 in REMBEX. All of Active Rain only counts as one blog in REMBEX (since it's all the same domain name). </li></ul><ul><li>Source: http: //reblog . mariah .com/ </li></ul>
  6. 6. Real Estate Blog Growth Google searches for Real Estate Blog
  7. 7. Why Bother Reading Blogs? <ul><li>Because influential people are writing them </li></ul><ul><li>Continuous archived dialog </li></ul><ul><li>People are blogging about lots of things </li></ul><ul><ul><li>Are they blogging about you? </li></ul></ul><ul><ul><ul><li>Saying good things? </li></ul></ul></ul><ul><ul><ul><li>Saying bad things? </li></ul></ul></ul><ul><ul><ul><li>Saying ANYTHING? </li></ul></ul></ul><ul><li>“ Ego feeds” in Google, Technorati </li></ul><ul><li>Reading blogs lets you &quot;hear&quot; what's being said about... </li></ul><ul><ul><li>You </li></ul></ul><ul><ul><li>Your company </li></ul></ul><ul><ul><li>Your community </li></ul></ul>
  8. 8. Why Would I Comment on a Blog? <ul><li>It shows that you're listening (reading) </li></ul><ul><li>You are now involved in the conversation </li></ul><ul><li>It adds credibility to your voice </li></ul><ul><li>Bloggers LOVE comments </li></ul><ul><li>If you are blogging, it's a great way to get new readers, and participate in the community. </li></ul>
  9. 9. So You’re on the Fence about Blogging <ul><li>Blogging is good for you. It... </li></ul><ul><ul><li>makes you a better REALTOR ® </li></ul></ul><ul><ul><li>improves your search engine ranking </li></ul></ul><ul><ul><li>enhances your stature in the community </li></ul></ul><ul><ul><li>connects you to a wider professional community </li></ul></ul><ul><ul><li>attracts clients who earn more money </li></ul></ul><ul><ul><li>attracts clients who do a lot of their own research </li></ul></ul>
  10. 10. Sample Virginia REALTOR ® Blogs
  11. 16. Results <ul><li>80-100% of new business coming from blog </li></ul><ul><li>Landed an international buyer looking for a $1,000,000 home through the blog </li></ul><ul><li>Saved valuable time by referring customers with frequently asked questions to blog posts </li></ul><ul><li>Reeled in buyer clients who are much further along in the decision making process </li></ul><ul><li>Informed clients before they became clients </li></ul><ul><li>Buyers able and willing to do their own research </li></ul><ul><li>“ Clients find me. I choose the ones I want to work with.” </li></ul>
  12. 17. So, You’ve Decided to Write a Blog… <ul><li>Read other real estate and related blogs </li></ul><ul><li>The best way to learn is to do </li></ul><ul><li>FREE blogging platforms, and </li></ul><ul><li>Blogs on how to blog for business purposes </li></ul><ul><ul><li>RealEstateTomato .com </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Blogging for Newbies </li></ul></ul><ul><ul><li>look at blogrolls of other bloggers </li></ul></ul>
  13. 18. So Easy, Even a REALTOR ® Could Do It
  14. 19. Risks <ul><li>Blogging is considered advertising and is subject to all laws and NAR professional ethics standards </li></ul><ul><li>Google is all-knowing </li></ul><ul><li>Blogging has its own culture </li></ul>
  15. 20. Virginia Real Estate Board <ul><li>&quot;When participating in or hosting a blog or chat for real estate business purposes, be sure to disclose your status as a licensee and the name of your firm PRIOR to offer to provide licensable services or disclose in text visible on the same webpage that contains the chat session or blog, especially if the licensee controls the web site hosting.&quot; </li></ul>
  16. 21. REALTOR ® Uses of Blogs <ul><li>Market updates </li></ul><ul><li>Neighborhood information </li></ul><ul><li>Industry topics (dual agency, inspections) </li></ul><ul><li>How-to for first-time homebuyers </li></ul><ul><li>Communicating with prospective clients </li></ul><ul><li>Education - of yourself and your readers </li></ul><ul><li>Reaching out to buyers and sellers </li></ul><ul><li>Answers to Frequently Asked Questions </li></ul>
  17. 22. Other Social Media Tools
  18. 23. Social Networking Sites <ul><li>What is an SNS ? </li></ul><ul><li>Why use an SNS? </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  19. 24. REALTOR ® Uses of Social Media <ul><li>Facebook, LinkedIn, Twitter, blogs, etc. </li></ul><ul><li>Using social media is most effective when using multi-pronged approach, using on-and off-line tools, including your blog </li></ul>