Every product has a story.Let ScanLife tell it.
• Founded in 2000 Major Carrier Partnerships: • Headquartered in New York, with 10 offices worldwide • Developed the most advanced mobile barcode solution with over 50 patents and cross licensing agreements • Investors include Motorola Solutions Ventures & Motorola Mobility Ventures • Agreements with the world’s leading carriers • Preinstalled on over 40M handsets globally2
Global Reach Headquarters • New YorkLatin America• Argentina• Brazil• Chile Europe• Mexico • Denmark Asia/Middle East • France • China • Spain • Israel • United Kingdom
Smartphone Penetration (US Only) Over 60% aged 25-34 already have Smartphone activation
14 MillionScanLife is seeing Estimated to have scanned a QR Code in theexplosive growth month of June, 2011 comScore MobiLens June 2011 ScanLife has seen over 20 million scans, just throughSeptember, representing a Scans 400% increase from 2010
Marketing adoption is also rapidly increasing 50% of Businesses are already activating 2D Codes for marketing purposes Usamp Online Survey November 2011
1D UPC Scans by Category One third of all scanscome from UPC Codes Q3 2010 Q3 2011
Representative Demographics of Users: Age & GenderBoth Male and Female Ages 25-44 is our core audience are Active Users10
The Complete End-to-End Mobile Barcode SolutionActivate our Powerful Create, Edit & Manage View Business Intelligence Scanning App Dynamic Code Actions on Data from Every Scan the Cloud12
ScanLife offers a full range of code options that are both powerful and easy to use ScanLife Exclusive Codes Go to website Lotto/Sweepstakes Save a contact Multi-action menu Initiate a call Send a tweet Send an SMS OS detection Send an email Custom Menu Code Premium Code13
Custom Menu Codes ExampleAdd background colorInsert a custom imageInclude body textCustom Menu Options Choose from 2 different header formats:
Commercial Grade SaaS Solution for Code Creation, Editing & Management Generate Edit Track • Simple to Use • Advanced Code Actions • Edit Anytime • Cloud Based • Variable Permission Levels • Centralized Management • Bulk Processing • API Services • Service Level Agreements15
Every Scan Generates Valuable Data What was scanned When Where Demographics Phone type16
ScanLife codes can be scanned by any standard app Our app can read all standard codes to give users a universal experience The ScanLife app has 10 million users and counting and is featured on all major operating systems17
No App, No Problem“Scan & Send” ACTIVATE anyone with a Camera Phone 1. Take a picture of a standard code 2. MMS or email it to ScanLife 3. Custom text response received by consumer in seconds Reach another 60 million people.
Custom CodesGet creative, but make surethe codes work!
Use the ScanLife SDK to bring 1D & 2D Barcode scanning power to your app ACTIVATE Click to Scan APIs also available to access ScanLife from outside platforms20
Taco Bell/MTVCode linked to exclusivecontent for the MTV VideoMusic Awards including videoteasers, artist interviews andperformance footage. Received over 400,000 scansContent was updated weekly in a six week period!to give users the bestexperience.
Bloomingdales Scan & Win Campaign ScanLife ACTIVATED Consumers In Store Outdoor 8.5% Of those who engaged with the QR code scanned outside the store, reengaged inside Catalogs the store
Home DepotCode linked to menu ofcustomer options reviews,buying guides and mobile Highly effective use ofshopping page mobile formatted content
Ford Collection Scenario Users scanned codes to collect different “badges” and receive prizes.25
SeaWorld SeaWorld placed codes around their park, allowing users to download the SeaWorld app directly to their smartphones. The code produced 20,000 app downloads in a six week period26
Sharpie Sharpie placed print ads in several weekly publications Weeks 2 and 3 (50% of total traffic) Week 1 50% of total trafficScan traffic spikes when the publication is first launched, andextends towards a more consistent rate in the following weeks27
Target & Hanes: Female Targeting Target and Hanes placed print ads in publications that have large female audiences Key Takeaway: ScanLife analytics reinforce the demographic of the traditional media buy and strong interest in QR codes among female users Over 14,000 total scans Over 20,000 total scans28