Impossible Software - NOAH12 San Francisco


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Advertising - Presentation by Claus Zimmermann, CTO of Impossible Software at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of june.

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Impossible Software - NOAH12 San Francisco

  1. 1. Company & Technology OverviewJune 2012 | Impossible Software August 2011
  2. 2. Executive Summary Impossible Software is a pioneer of dynamic video editing, real-time customization and streaming technologies (patent pending). Founded in 2008 with the mission that video personalization and individualization is the future of online video, the company is providing cloud-based services to deliver personalized and targeted video advertising formats, as well as web-based video customization and editing tools. Impossible Softwares services are used worldwide to create truly dynamic and highly creative video experiences across PCs, smart-phones, tablets and connected TVs. The company is based in Hamburg, Germany.June 2012 | Impossible Software
  3. 3. Company OverviewIntroduction Shareholder Structure- Impossible Software is an online video technology provider, that was founded in December 2008 by Claus Zimmermann (CTO), Ole John, and Malte John. In February 2009, Torsten Appel joined the operational management of Impossible Software and became a Impossible Software shareholder in December 2009. The Company is based in Hamburg, 5 9.9 Germany. 18.4 Cinco Capital 23.9- The team started developing a new, revolutionary and unique real- CFP Founders Fund time video application server – no equivalent technology can be 18.4 Claus Zimmermann found on the market. The technology was launched in Q1 2009 on 6 the CEBIT 2009 with the first reference client being Audi. 18.4 Malte John- The companies unique video advertising technology is providing real-time Ole John dynamic video solutions to ad serving companies and video content publishers. Our technology creates the video streams for highly dynamic Torsten Appel and targeted video ads (Geo, Behavioral, Retargeting) by changing and inserting creative assets, text, and data directly into the video stream, independent of client technologies such as Adobe Flash.- While Impossible Software started by offering and implementing its product on a project bases, mostly for so called “Hero” videos (videos Reference Clients in which the viewer takes part by uploading a photo of himself or by entering her name), the Company generated project revenues of around EUR 350k.- In 2011, first advertising reference clients such as BMW/ Mini, Deichmann, and the YouTube Channel “clixoom” have been acquired and set up for the new,online video advertising business model.- Today, the Company has a team of six engineers including the CTO alongside the CEO and is currently looking to scale to nine engineers and three Sales & Marketing managers including the CEO and to expand to the US, as the European market is very fragmented and has a different advertising market in each of the EU member states.June 2012 | Impossible Software Page 3
  4. 4. Technology Overview - As displayed to the left, content is fed to the Impossible Software system - The technology then merges the content with the overlay (advertising or other media) into the defined Dynamic Area to create a new stream in any format that is demanded by current devices, in real time. - The end user who is accessing the video content, receives a new, individual video each time the video is requested. - Overlay content can be dynamically created or pulled from ad servers. - The technology allows users to interact with the video, e.g. users can upload their own digital content such as photos, to be integrated into the video. - For advertising the system connects to standard ad servers and retrieves/ processes IAB Standard VAST documents. (IAB VAST 1.0 & 2.0 supported).June 2012 | Impossible Software Page 4
  5. 5. Technology Overview | Advertising Use Cases Dynamic Video Ads In-Stream Ad Placements Video Ad PersonalizationJune 2012 | Impossible Software Page 5
  6. 6. Technology Overview | Advertising Use Cases Original Video Defined Dynamic Area Real-time, in-stream contentExample 1Example 2Example 3June 2012 | Impossible Software Page 6
  7. 7. Web (HTML5, cloud) based Video Editing Tools - Web-based, automated - Video/Audio decoding & encoding: H.263, H.264, VP8 - Video editing: HTML5 Video editing, Post production Tools - Image processing: Filters, Drawing, Compositing, Morphology, Geometry - Computer vision: Point, Surface & Object Tracking, AutoMasking, Ad- Placement Automation - Animation: Layer animations, Key- frame animations - Special Effects: Motion Blur, Face mapping - Audio processing: Resampling, Mixing, Sound Effects - Video container management and network/streaming protocols: MP4, Flash FLV, RTMP, HTTP, MPEG2-TS (Apple Live HTTP)June 2012 | Impossible Software Page 7
  8. 8. NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique Selected Completed NOAH Transactions May 2012 April 2012 Unique Industry Know-How Core Investment Banking Competence Sale of a 100%-stake in 100% focused on Internet companies, covering  The NOAH team has 25+ years of media 150 million growth equity investment from over 25 sub-verticals in this highly complex investment banking experience industry - Routine execution of M&A and financing for a 50% stake alongside Fotolia’s Founders and to - 15+ years active coverage of leading European transactions with sizes of several billion euros Internet companies and investors  The team has been working together closely for 7 Additional $150 million senior debt financing Total $300 million investment Deep understanding of industry dynamics and years (including 6 years at Lehman Brothers) Financial Advisor to Fotolia and its Shareholders Financial Advisor to Toprural and its Shareholders thinking of industry leaders  8 successfully completed NOAH Advisors Ability to add value beyond banking advice transactions underline successful transfer of - Facilitates overall process and minimizes competencies to the Internet sector November 2011 July 2011 management distraction Sale of a majority stake in Sale of a majority stake in Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs! NOAH Advisors is globally very well connected  The NOAH team are entrepreneurs and focused to to and has direct access to virtually all key players in on growing the business and establishing a Quants Financial Services AG the industry reputation for excellence Exclusive Financial Advisor to - Knowledge of and strong relationships with  Full commitment to deliver top quality results in grupfoni and its Shareholders Advisor to EnGrande potential buyers’ key decision makers short time frames - Coverage of over 500 companies and 4,000  Highly success-based compensation structures individuals align interests of clients and NOAH Advisors, and April 2011 April 2011 - Proactively finds and unlocks attractive demonstrate conviction to deliver top results Sale of a majority stake in investment opportunities for leading have acquired a majority stake in investors (e.g. Bigpoint) Annual NOAH Conference to for $350m from The NOAH Advisors Core Team Exclusive Advisor to Advisor to Yatego Summit Partners and TA Associates Marco Yoram Jan Rodzynek Wijngaarde Brandes December 2009 April 2009 Managing Director Director Director Partial sale of $80m partial sale of and Founder to toContact Details Contact Details Contact Details Valuing Softonic at € Advisor to Softonic Advisor to FotoliaUK Mobile: +44 77 85 330 330 UK Mobile: +44 79 17 084 784 German Mobile: +49 174 2010 984Swiss Mobile: + 41 79958 1512
  9. 9. Introduction to the NOAH Conference Overview of the NOAH Conference 2011 The NOAH Conference is an annual Internet event taking place once a Summary Overview Conference Program year in London, focused on top management from Internet start-ups to global media companies as well as senior investment professionals  NOAH ‘11 took place on 9-10 November 2011 at Old NOAH’s goal is to create a marketplace for the European Internet eco- Billingsgate in London system to discuss key trends, generate business and facilitate  Fantastic line-up of 90 speakers from 20 countries in keynotes, investment transactions presentations and panels over 2 full days Over the past 3 years numerous high-profile speakers presented at  1,150 attendees from 35 countries – 57% from Internet NOAH, including over 100 CEOs companies, 26% from investors, 15% from corporates (media The NOAH Conference was founded in 2009 by Marco Rodzynek and is companies, advisors, PR and recruiting) and 2% press organised by the NOAH Advisors team with sponsorship from some of representatives from leading on- and offline publications the world’s leading financial investors  NOAH party with additional guests from London and a great live band on the evening of the first day NOAH ‘12 on 6-7 November – Save the Date  Extremely positive feedback from numerous attendees, on twitter and in the press The conference will again take place at Old Billingsgate in London Registration will open in early 2012 Selected Conference Impressions For updates, please check: Event Sponsors Strategic Sponsors