Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

TADSummit, Temasys Keynote: Marketing to Developers is Bloody Hard! Chip Wilcox, CMO Temasys

160 views

Published on

Temasys Keynote: Marketing to Developers is Bloody Hard!
Chip Wilcox, CMO Temasys

What is a developer? Why is marketing to them so hard and necessary?
Critical learning in developer marketing on a budget.
Balancing generic with specific. Getting the recipe right to grow engagement with your business.

Published in: Technology
  • Be the first to comment

TADSummit, Temasys Keynote: Marketing to Developers is Bloody Hard! Chip Wilcox, CMO Temasys

  1. 1. Why Marketing to Developers is Bloody Hard!
  2. 2.  Custom apps will become ‘communication-core.’ Experiences will be built around audio, video, chat and data exchange, to solve big problems in unique ways  Few developers have the ability to build these apps. Until recently this also required deep expertise, large teams and years of development time.  Our RTC “CPaaS” addresses this massive opportunity. We enable developers to easily embed real-time interactions in apps using WebRTC and other technologies. OUR HYPOTHESIS 2 TEMASYS COMPANY CONFIDENTIAL
  3. 3. WEBRTC EVOLUTION: REACHING CRITICAL MASS Simulcast VP8(1080p) H264 + RTCP-FB WebRTC VP9, H.265, SVC VideoPerformance 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 ‘Good Enough’ Performance / Quality Customer Wins 4 TEMASYS COMPANY CONFIDENTIAL
  4. 4. GLOBAL CUSTOMERS (SAMPLE) 5 TEMASYS COMPANY CONFIDENTIAL
  5. 5. DON’T. SELL. ME. TECH.
  6. 6.  Camera, speaker and mic handling  Offer/Answer for send/receive media and data  Render audio and video in browsers  Any Device – SDKs for web, mobile, and more  Any Browser – IE and Safari Plugin, Safari 11 & Edge  Any Scale – PoC to web-scale overnight – no stress  Maximum Flexibility – “No-constraint” APIs for customization  Intuitive – Abstraction layers for ease of manipulation  Signaling & Call Control – Flexible, feature rich protocols  NAT/Firewall Traversal – Global TURN services  Multiparty and Escalation – Multiple peers and streams, add / remove features with very little coding  Screen sharing – collaboration, complete forms, x-rays  Advanced data channel – multi target file sharing  Recording – store and share sessions TEMASYS VALUE-ADD APP Temasys makes it useful, and easy to use. WebRTC provides the basics… 7 TEMASYS COMPANY CONFIDENTIAL
  7. 7. SHOW. ME. SOLUTIONS.
  8. 8. “COMMUNICATION-CORE” APPS Experiences Built Around Communication 9 TEMASYS COMPANY CONFIDENTIAL
  9. 9. TEMASYS COMPANY CONFIDENTIAL 10
  10. 10. Jump Start Your Prototype! • Sign up for a Temasys account • Set up your first app key • Download our ready-to-use sample apps • Sub your app keys into the sample app config file placeholders https://github.com/Temasys
  11. 11. Jump Start Your Prototype! • Sign up for a Temasys account • Set up your first app key • Download our ready-to-use sample apps • Sub your app keys into the sample app config file placeholders https://github.com/Temasys
  12. 12. Jump Start Your Prototype! • Get a Temasys account • Cut & Paste A Little Code • Go Build Your Business! https://temasys.io
  13. 13. FINDING DEVELOPERS Go where they are. It’s like playing hide and seek with a real pot of gold at the end of the rainbow.
  14. 14. TEMASYS COMPANY CONFIDENTIAL 15
  15. 15. SHOW ME THE MONEY TEMASYS COMPANY CONFIDENTIAL 16
  16. 16. TEMASYS COMPANY CONFIDENTIAL 17 How it really works. What we say it does.
  17. 17. Fireman catching a person jumping out of window? BE THERE WHEN I NEED YOU TEMASYS COMPANY CONFIDENTIAL 18
  18. 18. Need an image for this. BUILD A STRONG COMMUNITY TEMASYS COMPANY CONFIDENTIAL 19 Build a community
  19. 19. TEMASYS COMPANY CONFIDENTIAL 20 It’s all a big balancing act.
  20. 20. Chip Wilcox Product E: chip@temasys.io US: +1 (347) 440-4700 SG: +65 8118 9483
  21. 21. Embed Real-Time Communication Any App | Any Device | Any Scale

×