This document summarizes a presentation on e-book lending through public libraries in Germany. It discusses the growth of e-book lending since 2007 through a centralized service. Key points include how the service works by negotiating licenses with publishers and allowing patrons to download digital files for a limited time. Challenges addressed are limited formats, devices, and loan periods supported as well as the need for improved technology integration. The presentation also reviews promotion efforts and the future outlook, hoping for new license models, easier technology, and more compatibility.

1. Frank Daniel
Denk- en Discussiedag
Brussel 2014

2. The future of media
Top trends from Horizon-report
– „People want to work, learn and study
whenever and wherever they want“
– "Digital media literacy will increase in its
meaning as a core competency in every
discipline and in every profession"
– “Mobile Computing and e-books are among
the technologies that will conquer the mass
market in the next 12 months”
Quelle: http://www.nmc.org/pdf/2010-Horizon-

3. Library facts and figures 2013
Inhabitants of Cologne 1.024.373
Library members 86.885
Budget € 13,9 Mio
Positions (FTE) 145
Number of items in stock (without databases) 852.295
(incl. 200.000 nonbooks, 377.000 nonfiction, 19.000 e-Media)
Visitors in libraries 2.047.398
Online visitors 1.9 Mio

4. 1. History
2. Operation
3. Formats & platforms
4. Usage
5. Licences
6. Support
7. Problems
8. Staff
9. Promotion
10.Outlook
Agenda

5. Library = lending -> also on the web?!
• Lending =
giving sth. to sb. for a limited time
• Shareware: timestamp
• Negotiations with publishers in 2001
• Distrust:
platform? technical implementation? security
issues?

6. 2007: Central service provider
Support Bibl.
PR
Technik
Lizenzen
Bibl.
Bibl.
Bibl.
Bibl.

7. How does „Onleihe“ work?
 DiViBib negotiates licences with publishers (copyright issue!)
 Library orders via shopping system, have only simple right of use
 pricing equals physical media + service costs
 separate platform for library patrons
 download of DRM-protected files
 one user per licence
 restricted usage time, also mobile and offline possible

8. Look and feel of homepage

9. e-Books: ePub and PDF
newspapers and magazines: PDF
audio: WMA (or streaming)
video: WMV
Formats

10. www.e-ausleihe.de
checkout procedure
search or browse
PC
library catalogue
Log-In
download
E-Reader MP3-Player Smartphone
Loan period ends automatically

11. e-library: anytime and everywhere

12. demonstration

13. iOS and Android-Apps

14. many platforms – some restrictions

15. Viele Plattformen- viele Einschränkungen

16. no fines, no extra charges
Audio books
Fiction
guidebooks /
non-fiction
E-Reader-compatible
Papers and magazines
Cheap devices
Quick approach,
also mobile
using standardized
software

17. e-Books and reading behaviour
• e-book-readers read more (60% indicate this)
• reading becomes mobile
• readers want to read samples before downloading
• e-book-readers read selectively
(only certain passages, read books less likely to
end, read parallel)
• 70% use at least two e-book capable devices
• e-book readers are frequent readers, not techies
• main age is 40-49 years, 60% are women
Study of Universität Hamburg, Institut für Marketing und Medien (2012)

18. How many libraries offer the service?
Mai 2007: Start with 4 piloting libraries
31.12.12: 671 libraries:
53 single, 45 library networks
16.9.2014: 1935 libraries

19. Development of usage
year loans users loans plus titles exchange items
2007 5796 1203 7258 1 7291
2008 18459 2468 218 % 8336 2 8611
2009 29230 3053 58 % 9826 3 10362
2010 41071 3250 41 % 4101 10 4290
2011 52279 3854 27 % 6336 8 6708
2012 102387 5896 96 % 10223 9 11681
2013 173584 8025 70 % 15721 9 19367
10% of library patrons use e-lending
11% of aquisition budget spent for e-lending

20. Development of user number

21. Licence models
Standard: price of printed copy = 1 licence = 1 user
[py > 2 years: multiple download]
[3x price of printed copy: 25 loans + 2 archive-ex.]

22. Limited number
of licences
Some publishers
are restrictive
AV-files as WMA/WMV only
or online streaming
needs support
incompatible formats
and devices
error-prone
no
ownership!
Missing
interfaces
to LMS
Quelle:
www.open4.org
loan
periods
not flexible
e-books only for
download

23. titles in OPAC with deep
links to detailed entry
import routine for data
online-authentification
interfaces
second patron account
separate reservation system
separate availability information
proprietary classification

24. Help!!!

25. • up-to-date news of technical issues
• dictionary
• FAQs
• information about mobile devices

26. internal board for libraries

27. 2nd-Level Support: Helpdesk

28. FAQs as text modules
FAQs als Textbausteine

29. Promotion: internal

30. Promotion: internal
• Presentation on staff meetings
• News via mailing list
• information in internal wiki
• Staff trainings
• eReaders & tablets for staff
• Staff trainings
• Staff trainings
• Staff trainings…

31. External promotion: concept

32. External promotion: single actions
• press conference
• setting up own domain (e-ausleihe.de)
• flyers and posters
• radio broadcasts (interviews)
• recommendation of videos in local paper
• mini poster campaign in trams
• information screens in subway stations
• "Road shows" in the foyer of the Central Library
• presentations at partner institutions

33. External promotion: permanently
• Homepage, OPAC, social media
• information to patrons by reference librarians
• flatscreens with PPT presentation
• posters and flyers
• information on library shelves
• presentation in user trainings and guided tours
• covershow (z.B. als Bildschirmschoner)
• displays in the shelves
• deep links to papers, e.g. bit.ly/DieZeit

34. With an AppQ tRo- Cthodee se oBno liobrka…ry shelves

35. External promotion: hands-on practice
E-Reader, tablets and E-Ausleihe:
Free trials in the library,
free weekly workshops

36. New licence
models
Cooperative publishers
Easy technology
(cf. Overdrive)
New copyright
law?!
compatible with all
platforms and devices
improved
system
architecture
24/7-Service
integration into
LMS via NCIP
flexible
loan periods
App in English

37. Thank you!
daniel@stbib-koeln.de
www.e-ausleihe.de
Source:
Malcolm Campbell
www.ariadne.ac.uk/issue24/cartoon