Presented at the Museums in Conversation Conference, April 15, 2013, Syracuse, NY. This presentation covers a more in-depth overview of some of the specific technologies you can use in the museum.
For PDFs of print materials developed for this conference and links to research conducted for this presentation, please visit http://engagingyouraudience.wordpress.com
ICOLIS 2014: Keynote Speakers David Nicholastulipbiru64
5th International Conference On Libraries, Information And Society (ICOLIS 2014), 4-5 November 2014, The Boulevard Hotel, Kuala Lumpur. Theme: Library: Our Story, Our Time, Our Future
Keynote Speakers David Nicholas
ICOLIS 2014: Keynote Speakers David Nicholastulipbiru64
5th International Conference On Libraries, Information And Society (ICOLIS 2014), 4-5 November 2014, The Boulevard Hotel, Kuala Lumpur. Theme: Library: Our Story, Our Time, Our Future
Keynote Speakers David Nicholas
We help Small Business Owners to discover the best tools to be a smart mobile entrepreneur right away. We are offering a seminar every month to maximize the efficiency of the mobile tools we are using. We’ll teach how: The best mobile tools for you as an entrepreneur How can you improve your business image being mobile savy The latest mobile tips Barter your services and create new centers of influence We help small businesses to get a professional image with the right mobile tools
Presentation by Saul Batzafin (Imperial College London) as part of a Mobile Apps and eReaders Showcase at the Centre for Distance Education, University of London, on 20 September 2012.
Including Everyone: Web Accessibility 101Helena Zubkow
Shouldn’t the web be awesome for everyone? That's not always the case, but it could be.
Designed for developers, project managers, and directors alike, the goal of this session is to introduce everyone to the wonderful world of web accessibility. We'll cover the basic standards and regional expectations for accessibility, as well as the principles and concepts that make up the accessibility field. This session will touch on Section 508, WCAG 2.0 standards, and the financial viability of a web accessibility initiative in an industry where time is money.
This session is proposed as a conceptual prelude to our more developer-oriented accessibility session that is taking place at the Higher Ed Summit. Based on my experience as a web accessibility specialist from both the perspective of a project manager and a front-end developer, I'll share the knowledge I've gained with you to address the following important questions:
- What is web accessibility?
- Why does web accessibility matter to my users?
- Why does web accessibility matter for my company and clients?
- How will a web accessibility initiative affect my bottom line?
- How can I include web accessibility in my company's culture and work plans?
- What tools can I use to assess and improve accessibility in my projects?
- How can I help the web accessibility community?
With 2017 just around the corner; what are we looking forward to? Will self-driving cars be a thing? Would we finally get AI’s? Join Brian Pichman from the Evolve Project as he takes you on a journey of what the future of technology may be.
Social Media Strategy: Mission, Tool, Metrics, TeachJeffrey Levy
Slide deck for a 1/2-day workshop that includes several times when small groups discuss and report out. Accompanying handout: http://www.slideshare.net/levyj413/handout-mission-tool-metrics-teach
Mobile Applications Development - Lecture 2
Designing for Context
Developing a Mobile Strategy
Types of Mobile Applications
This presentation has been developed in the context of the Mobile Applications Development course at the Computer Science Department of the University of L’Aquila (Italy).
http://www.di.univaq.it/malavolta
Eric Manser and Will Scott from IBM Research, presentation on "Cognitive Insights Drive Self-driving Accessibility" as part of the Cognitive Systems Institute Speaker Series
How to Create, Equip & Manage an Event Tech, Mobile & Social Media Toolbox I...Echelon Design
Social media and mobile technologies offer new opportunities, but many think these tools are reserved for organizations with larger budgets and resources. For the constrained event professional, it can be a challenge to incorporate new approaches into your programs. Join us for an interactive and hands-on workshop where you’ll learn how to:
• Convert “blue sky” ideas into reality
• Tackle difficult goals with easy and low cost implementation
• Experiment with new approaches to gauge audience responsiveness and effectiveness
• Structure technology to increase traffic, optimize leads, and improve quality of engagement
Webinar-Libraries Supporting Social Good: Tools and Tips for Outreach to Nonp...TechSoup
Libraries should be engaged with their local social sector community. The social sector includes nonprofits, as well as grantmaking organizations and business enterprises with an explicit social purpose.
This free webinar offers practical guidance on the best tools, training resources, and marketing tactics your library can use engage the social sector in your community. Examples of how librarians have implemented these tools and tactics in their libraries are shared.
APM Webinar hosted by the Thames Valley Branch on 14 March 2024.
Speaker: Jade Matos Carew, Head of Digital, Accessibility and Usability, The Open University
What is digital accessibility? (Spoiler: it’s making sure we design and develop websites, systems, and digital content and experiences which are accessible by everyone – including disabled users.) This webinar was held on 14 March 2024.
We took a look at the principles behind it and why it’s vital (and often overlooked) in today’s organisations. We thought about how it can benefit staff, clients and customers, and how ensuring best practice in digital accessibility can act as a strong foundation to help to foster an inclusive and diverse organisational culture. We also considered the practical challenges which are faced when embedding best practice in digital accessibility into ways of working, and how applying change management principles can provide an effective toolkit for approaching and assisting with this.
The Equality Act (2010) broadly protects certain characteristics, including the rights of disabled people so that everyone can have equal access to participate in society. This includes online and digital spaces, and it’s therefore vital to make sure that our organisations, services, digital content, and ways of working are set up in the right way to accommodate the needs of a diverse audience so that everyone can feel included and engaged. This includes considering best practice in a wide range of contexts – from the documents you make and use, the websites you build, the development cycles you follow, to the IT solutions you procure, and the online meetings you host. Good digital accessibility is more than just meeting our legal obligations, it’s the right thing to do. Without an inclusive approach, you could be at risk of excluding people, whether that’s team members, or potential customers.
There are principles, standards, and best practice which we need to follow, and these can often take a certain amount of time, effort, and expertise to interpret, but you don’t have to be an expert to get to grips with the basics. The journey to becoming more accessible is exactly, that – a journey rather than a quick fix. There are ways in which you can embed good digital accessibility into ways of working sustainably and effectively by following small steps to ensure the change management process is as smooth as possible.
https://www.apm.org.uk/news/demystifying-digital-accessibility-webinar/
We help Small Business Owners to discover the best tools to be a smart mobile entrepreneur right away. We are offering a seminar every month to maximize the efficiency of the mobile tools we are using. We’ll teach how: The best mobile tools for you as an entrepreneur How can you improve your business image being mobile savy The latest mobile tips Barter your services and create new centers of influence We help small businesses to get a professional image with the right mobile tools
Presentation by Saul Batzafin (Imperial College London) as part of a Mobile Apps and eReaders Showcase at the Centre for Distance Education, University of London, on 20 September 2012.
Including Everyone: Web Accessibility 101Helena Zubkow
Shouldn’t the web be awesome for everyone? That's not always the case, but it could be.
Designed for developers, project managers, and directors alike, the goal of this session is to introduce everyone to the wonderful world of web accessibility. We'll cover the basic standards and regional expectations for accessibility, as well as the principles and concepts that make up the accessibility field. This session will touch on Section 508, WCAG 2.0 standards, and the financial viability of a web accessibility initiative in an industry where time is money.
This session is proposed as a conceptual prelude to our more developer-oriented accessibility session that is taking place at the Higher Ed Summit. Based on my experience as a web accessibility specialist from both the perspective of a project manager and a front-end developer, I'll share the knowledge I've gained with you to address the following important questions:
- What is web accessibility?
- Why does web accessibility matter to my users?
- Why does web accessibility matter for my company and clients?
- How will a web accessibility initiative affect my bottom line?
- How can I include web accessibility in my company's culture and work plans?
- What tools can I use to assess and improve accessibility in my projects?
- How can I help the web accessibility community?
With 2017 just around the corner; what are we looking forward to? Will self-driving cars be a thing? Would we finally get AI’s? Join Brian Pichman from the Evolve Project as he takes you on a journey of what the future of technology may be.
Social Media Strategy: Mission, Tool, Metrics, TeachJeffrey Levy
Slide deck for a 1/2-day workshop that includes several times when small groups discuss and report out. Accompanying handout: http://www.slideshare.net/levyj413/handout-mission-tool-metrics-teach
Mobile Applications Development - Lecture 2
Designing for Context
Developing a Mobile Strategy
Types of Mobile Applications
This presentation has been developed in the context of the Mobile Applications Development course at the Computer Science Department of the University of L’Aquila (Italy).
http://www.di.univaq.it/malavolta
Eric Manser and Will Scott from IBM Research, presentation on "Cognitive Insights Drive Self-driving Accessibility" as part of the Cognitive Systems Institute Speaker Series
How to Create, Equip & Manage an Event Tech, Mobile & Social Media Toolbox I...Echelon Design
Social media and mobile technologies offer new opportunities, but many think these tools are reserved for organizations with larger budgets and resources. For the constrained event professional, it can be a challenge to incorporate new approaches into your programs. Join us for an interactive and hands-on workshop where you’ll learn how to:
• Convert “blue sky” ideas into reality
• Tackle difficult goals with easy and low cost implementation
• Experiment with new approaches to gauge audience responsiveness and effectiveness
• Structure technology to increase traffic, optimize leads, and improve quality of engagement
Webinar-Libraries Supporting Social Good: Tools and Tips for Outreach to Nonp...TechSoup
Libraries should be engaged with their local social sector community. The social sector includes nonprofits, as well as grantmaking organizations and business enterprises with an explicit social purpose.
This free webinar offers practical guidance on the best tools, training resources, and marketing tactics your library can use engage the social sector in your community. Examples of how librarians have implemented these tools and tactics in their libraries are shared.
APM Webinar hosted by the Thames Valley Branch on 14 March 2024.
Speaker: Jade Matos Carew, Head of Digital, Accessibility and Usability, The Open University
What is digital accessibility? (Spoiler: it’s making sure we design and develop websites, systems, and digital content and experiences which are accessible by everyone – including disabled users.) This webinar was held on 14 March 2024.
We took a look at the principles behind it and why it’s vital (and often overlooked) in today’s organisations. We thought about how it can benefit staff, clients and customers, and how ensuring best practice in digital accessibility can act as a strong foundation to help to foster an inclusive and diverse organisational culture. We also considered the practical challenges which are faced when embedding best practice in digital accessibility into ways of working, and how applying change management principles can provide an effective toolkit for approaching and assisting with this.
The Equality Act (2010) broadly protects certain characteristics, including the rights of disabled people so that everyone can have equal access to participate in society. This includes online and digital spaces, and it’s therefore vital to make sure that our organisations, services, digital content, and ways of working are set up in the right way to accommodate the needs of a diverse audience so that everyone can feel included and engaged. This includes considering best practice in a wide range of contexts – from the documents you make and use, the websites you build, the development cycles you follow, to the IT solutions you procure, and the online meetings you host. Good digital accessibility is more than just meeting our legal obligations, it’s the right thing to do. Without an inclusive approach, you could be at risk of excluding people, whether that’s team members, or potential customers.
There are principles, standards, and best practice which we need to follow, and these can often take a certain amount of time, effort, and expertise to interpret, but you don’t have to be an expert to get to grips with the basics. The journey to becoming more accessible is exactly, that – a journey rather than a quick fix. There are ways in which you can embed good digital accessibility into ways of working sustainably and effectively by following small steps to ensure the change management process is as smooth as possible.
https://www.apm.org.uk/news/demystifying-digital-accessibility-webinar/
Do you have an economic development website? Is it an effective marketing tool? How do you know if your website is dying? In 'Is Your Economic Development Website Dying,' we cover the following topics: best of the best in community branding online, tips for outstanding online content, functional website navigation and usability, how to use social media effectively, best practices in website analytics.
mobile marketing:
• What is mobile marketing?
• Why is mobile marketing important?
• Opportunities and challenges
• The foundational components explained
Luke Closs at URISA BC (Feb, 2012) talking about Innovation and Open Data, and how cities can better capture innovation created by open data communities to lower costs and provide better services.
Joey Coleman - Building an Open Data Ecosystem for all to access#DevTO
How do we build open data so it is accessible to all citizens and not just those with specialized skills such as information management or coding? In Hamilton, municipal open data is being implemented because of advocacy among neighbourhood associations and community groups, not solely from the developer community, with the goal of ensuring all citizens can use open data. It’s a unique partnership – what does it mean for open data, open government, and civic engagement? Join this discussion as we explore the question.
Think tank - Data Culture for a Better BusinessDan Cave
Growth Hacker and Data Punk Daniel Cave talks about how how to put Data at the heart of your business.
What you should track, what you should share and who you should share it with to drive the best business decisions possible.
What Open Source Is and How Your Nonprofit Can BenefitTechSoup
Open source software allows anyone to freely read, study, modify and redistribute a software’s source code with little restriction other than that free access is maintained. For a nonprofit, open source represents a fantastic opportunity to tap into some of the best technology out there, to engage with entirely new allies, and to reduce long-term technology costs for an organization.
Join the Case Foundation’s VP of Interactive Strategies, John Jones, for a webinar where he will cover the following topics:
- Discuss what open source is
- How some nonprofits have been able to employ it to advance their work
- How you may apply those lessons to your own organization
- In addition, John will share some of the open source work the Case Foundation has been leading, which will include a demo of an open source project the Case Foundation has released.
Similar to Engaging Your Audience Through Online Technologies: Session 2 (20)
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
4. • “Accessing Information From Museums in the
Digital Age"
• Used: Surveymonkey.com – basic paid plan.
• Survey: 8 questions plus comment box at end
• Time Frame: January 16th through March 26th,
2013
• Collected: 213 responses
• Results: Surprising
9. I find that people using electronic media in a museum
spend a lot of time shuffling around without looking too
carefully at the exhibits because they are fiddling with the
devices or reading the devices (and getting in the way of
those who are actually looking at the work).
Seems to me that when organizations assume people all
have smart phones they are being a little elitist. I don't have
one and have missed out on so many things----deals at
stores, info at museums, etc---which have you 'just scan
the square.' Not everyone can. But that is just me who
doesn't have one!
10. Sometimes it is just impossible to visit a museum in person.
Anything that makes the collection available is helpful.
Museums must embrace all technologies to remain
relevant to visitors. The challenge is in the application and
funding.
I definitely think it is a fabulous way for museums to
connect with their public & especially with the younger
audiences who rely heavily upon social media for any kind
of information. I don't think that it should be the sole outlet
for museums, however; I assume there are other people
like me who don't check a social media site regularly.
11. • Survey your audience!
• Keep it short, simple, and focused
• Be prepared for surprise answers
• Share the data you collect
• USE the data you collect!
13. 2010: mailing budget is huge
• Costs for postage for:
• membership mailings
• Flyers
• Newsletter – quarterly: 1 large, 3 small
• Program Announcements & Registrations
• Costs for photocopying and ink for mailings
• Addresses not always up to date + typos =
a lot of wasted money
14. Costs
• Financial
• Time
• Add-on Modules
• Archive – $5/month
• My Library Plus (unlimited image uploads) - $5/month
• Event Registration Module – scalable for amount of
events
• Survey – for 1 month is $15.
15. • Easy to use!
• Postal/Photocopy Budget significantly decreased
• People can register (and pay!) online for events and
workshops
• Templates are professional looking and consistent
• eBlasts/eNewsletters come out on a regular schedule
• eBlast once a month
• eNewsletter is quarterly and longer
• In between – only if necessary- don’t want to overwhelm!
• Tracking
• Who opens emails
• Who clicks
• Who forwards – big indicator of success
• Google Analytics- who visits our site from the email
17. Contact
Info
Calendar When you have
Widget- long articles,
Auto if you are only post the
using event first paragraph.
module,
Save article as a
otherwise, just
type upcoming pdf, and upload
events into a it to Constant
block! Contact and
then link to it—
no one will
keep reading if
they have to
constantly
Always thank scroll down
your sponsors!
(or donors &
members!)
19. Event Homepage (hosted by CC)
Event Dashboard—
Can see attendees,
payment status, etc.
Registration Page
(you set fields)
20. First impressions are important!
Needs to be easy to navigate
SEARCH BAR!
Updated frequently
Relevant information
• Address
• Phone Number/Contact information
• FAQs (parking, hours, etc.)
21. Cost: $1600/yr
Issues:
Website was not eye-catching
Website was not updated quickly
Website was terrible to navigate
• Left sidebar seemed clean, but each had 4
or 5 dropdowns
• Whenever you opened a page, a right
sidebar also appeared which was very
confusing
• Information was hidden in the layers
• No site map or search bar
22.
23. • Weebly is a free, drag & drop website builder
• Internet based-no software to download
• Can be updated from any computer with internet access
• Volunteers/Staff can update site from home, library, or
smartphone!
• Professional themes
• Access to Creative Commons photographs- either free or $5
for professional photographs
• Don’t need to know HTML, but can use HTML to further
customize/add things (Flickr banner, Twitter feed, colored bars,
etc.)
• Photo galleries, slideshows, video and audio player
• Custom Form Builder (we use for membership and for
consultant registry)
• Site is optimized for mobile viewing- looks just as good
on your phone!
• FREE HOSTING
26. Technology Adopters &
Your Desired Audience
Getting
SMART
and
PLUGGING-IN
Sean Conklin, Assistant Curator - Regina A. Quick Center for the Arts at St. Bonaventure University
27. There is NO:
If I Use It
They Will Come Mentality
concerning cultural institutions and your audiences
28. Technology Adopters
INNOVATORS
The first 2.5% of all those willing to adopt a new technology before hearing
or reading reviews.
They are generally considered venturesome and
are highly sought after as trend setters and public promoters.
29. Technology Adopters
EARLY ADOPTERS
The next 13.5% of all those willing to adopt a new technology. They adopt
early because they feel the technology is useful to their life.
These individuals will recognize attempts made to integrate the technology
they find useful into areas
where it did not previously exist and are more likely
to return to venues because of it.
30. Technology Adopters
EARLY MAJORITY
The next 34% of all those willing to adopt a new technology. These
individuals will weigh the pros
and cons of owning the technology before purchase.
These individuals view technology as another life investment of money and
time but once that investment is made they expect to see their technology
preferences integrated into all areas of their life.
31. Technology Adopters
LATE MAJORITY
The next 34% of all those willing to adopt a new technology. These
individuals often choose a new technology because “everyone else they
know
has one.”
These individuals will often switch between early,
late and laggard positions based upon their current
life situations. They rely heavily on the opinions of innovators and early
adopters and will only appreciate technology that has been in a location for
an extended amount of time.
32. Technology Adopters
LAGGARDS
The final 16% of all those willing to adopt a new technology. These
individuals often distrust new technology and may feel alienated by a rapidly
changing society.
These individuals also see new technology as a life investment but unlike the
early majority see very little
in the return on its use within their lives. Skeptical of
the need for updates or alterations to technology they already are
comfortable with these individuals will often attempt to extend technology
beyond its useable life, reaching “Techdeath.”
33. So…What Is The Point?
Many people see technology as the problem
behind the so-called digital divide.
Others see it as the solution.
Technology is neither.
It must operate in conjunction with business, economic, political and social
systems.
-Carly Fiorina
35. INNOVATORS - QR Codes
QR CODES
Quick Response Matrix barcode
Based on two or three dimensional character coding systems
composed of a series of two tone dots or squares
Readable by:
•QR enabled scanners
•Mobile phones with a camera
•Smart phones
No license is required to create or employ QR Code
•Denso Wave owns the patent right but has chooses not to exercise
Defined and published as an ISO standard
36. INNOVATORS - QR Codes
Encodable Data
Numeric Only - Max Characters 7,089
Alphanumeric - Max Characters 4,296
Binary (8 bits only) - Max Characters 2.953
Kanji/Kana - Max Characters 1,817
QR Codes link metadata to singles within native applications
so as to trigger a specific action
Coded with
• Display Text
• Contact Information/Digital Card
• Wireless Network Connection
• Web Page/Link
• SMS Message
37. INNOVATORS - QR Codes
CURRENT USES
Bridging the gap between print and on-line platforms
Gives users better access to mobile website
• No wasted time searching
• Eliminates user errors (ie.) spelling mistakes, dummy sites
Web considered limitless - Print is charge by the page/word
• Maximum information presented in limited space
Competitive pricing in “service added value”
• Users access external multiple media information not readably
available in physical form
38. INNOVATORS - QR Codes
EXAMPLES
Text Based - Exhibition Expansion
39. INNOVATORS - QR Codes
EXAMPLES
Multi-Media Based - Museum Marketing & Outreach
40. INNOVATORS - QR Codes
Implementation
Meet Your Audience
Are they bringing/using their own technology
Do you need to provide it?
Will they really use it?
Make Recommendation NOT Endorsements
Blend Your Media
41. EARLY ADOPTERS & MAJORITY
WHY PANDORA?
Pandora is an Internet music-streaming site that allows users to freely
create stations based on their favorite songs, artists or genres of music.
It’s stations are based purely on user interest and Pandroa’s connection to
the MUSIC GENOME PROJECT
Makes Music “Digitally Sociable”
FREE!
42. EARLY ADOPTERS & MAJORITY
PANDORA, WHY NOT?
It’s FREE!
User created stations
“People” Factor
Connect music to your exhibitions
Share with visitors
Leave Active
Burn After Playing
61. • Narrowcast: Identify an audience
• Make a personal connection
Case example
Face to Face: Comparing Portraits
Metropolitan Museum of Art
Case example
Culture and Language Through Art
Nassau County Museum of Art
62. • Analyze your collection
• Reinvent your resources
Case example
50/50: Audience and Experts
Curate the Paper Collection
The Walker Art Center
63. • Share the learning process
• Reveal successes and failures
• Document! Document! Document
Case example
African American Close-Up
Nasher Museum of Art, Duke University
Case example
The Brooklyn Museum of Art
64. • Find a voice
• Be consistent
• Bank your content
Case example
Plant Talk
The New York Botanical Garden
65. • Create a dialogue
• Try something new
• “Bring it home”
Case example
Teen Guide to Art
The Brooklyn Museum
Editor's Notes
GENDER:Answer Options Response Percent Response CountFemale 53.5% 114Male 43.7% 93Other 0.5% 1Rather not say 2.3% 5
83.3% White. Comment about “hispanic.” Should have indicated where categories came from – ie US Census Bureau.
Facebook wasn’t a surprise at 72.7% usage, but Pandora and Trip Advisor were, as was the relatively low usage of Twitter (and poor Weebly!)
GIANT! Surprises: high interest in online exhibits, digitization, and audio, paper, and guided tours. Museum website use is revealing. Very little support for QR codes – more support for apps.
46 people of the 213 left comments. Of those, a majority were negative. Most were concerned with: the exlusionary elitism of smart phones, digital divide, and threats to brick and mortar museums by online offerings.
The positive ones reinforced some of our beliefs: that expanding online offerings can help expand audience.
Kerry – MarketingOur mailing budget was: 2800 for ghhn, plus an additional 1600 for DHP mailing related expenses.
The cost is a scaleable for how large your mailing list is. Our mailing list is in the 500- 2500 range, so we pay $250 for a year. If your mailing list is smaller than 500, a year is $126. The archive module is 5 dollars a month. That means constant contact hosts a web version of every email we send out. We put the link to everything we send out on our website. Constant Contact will host a site of all your emails for you for an additional cost, but it’s as easy as copy and pasting the link, so I’d rather keep people on our site. We have about 2-5 events open at any time– workshops and our Behind the Scenes networking events. That works out to 210 for 12 months. We’re tax exempt, so it works out to be about 600 a year for it. The cost per month can vary depending on if you go down a threshold in events and there’s an option to prepay for 6 months (save 20%) or 12 months, save 30%.
Our postal budge has obviously decreased. We have no postage budget for ghhn. We have a line in the DHP budget only for postage for 800. We merged it with another budget line for printing and photocopying and use that for handouts for programs and if we need to print flyers for conferences , etc. We use quickbooks for membership renewals—so that’s all electronic. People can sign up for membership on our website, which eliminates the need for a membership brochure. I love the online registration module—it’s easy to create an event, the registration page looks the same as the event page– constant contact hosts it and I can link directly to it from our website. Previously, flyers went out advertising the event and people filled them out and sent them back in. We send out all program information in our monthly blasts and the quarterly newsletter and we advertise for them on our website—in three places: on the homepage, under highlights; on the GHHN workshop page and on the DHP page. If you click the register link, you’re taken to the Constant Contact hosted page and you register from there. I can manage it from the back end then and see how many people have registered or print a list of who has yet to pay, etc. There are over 400 templates to choose from. We picked three– we have one we use for the monthly blasts, one for the newsletter and one for special events or breaking news—information that can’t wait to be sent, ie what we sent out in terms of resources after Sandy. (once I got power). We try to send information out on a schedule. The blasts go out monthly, usually the first Friday of the first full week. If we have another blast coming out – like this month with the Connecting to New York’s Collections blast, we will stagger it. So instead of going out on Friday, it went out on Tuesday. We had had a problem with people marking us as spam, so there’s a handy little ‘hi, you’re receiving this email because you signed up for it’ disclaimer that you can put at the top of the email. We started that a few months ago and havent been marked since. I suspect the problem was a spouse marking things as spam in a shared email account, but I can’t say for certain…In the next few slides I’ll show, you can see how it really is easy to use- drag and drop and type!The best part is the tracking. I can see who opens emails, who clicks on links and who forwards the email, which I consider a big indicator of success. When we do the eNewsletter, I use keep reading links at the end of the first paragraph to link to a pdf of the rest of the article– no one wants to keep scrolling down. So, we can see who clicks and reads the articles, which shapes what kind of content we put in. As with facebook, pictures are always important and we try to include either a logo or a photo in every block, just to break up the text.
GHHN Website was maintained by a web designerWebsite updates had to be emailed, one change in a numbered list. There were a lot of problems with some edits being made and other edits not being made. The issue was that we were a low priority client for the designer. He also was not a part of the organization, and so things were not updated after they had happened, which looks bad. Reflects poorly on your institution to have an out of date website.
Thanks to the way back machine of the internet archive…
I was sitting in the waiting room of the doctors office and received an email saying that I had put the wrong address on the website for a workshop--I was able to change the address from my phone in a matter of minutes. We owned the domain name– which we pay $12 a year for through register.comWe have email through web.com– we use gmail, but for professional reasons, we like to have our email go to ‘@greaterhudson.org’ and we pay 1.95/month for that. It automatically forwards to our gmail account. (23.40 a year)We also pay for the weebly Pro, which means I can customize the footer, so it doesn’t say ‘weebly’ and we have unlimited uploads and can play videos and audio files on the site. It’s $35/year.Our total a year is $70.40. It had been $1732 (hosting at web.com was $120/year and we had the $12 domain name and the web designer’s fee). That’s 1661 in found money.
Now they know you existEvidence suggests that it can increase foot traffic (also – have to think differently about audience – can now serve people who can’t physically visit) – give a few examples from HRVHNew research and scholarship; requests for use in books, TV shows, documentariesNew staff skills – 21st century skillsAlso:Reduce handling of originals (maybe)Reduce staff time answering questions (maybe)So now that we all agree that we should do this, how do you do it?....
One way it through collaboration.We’re better together. Saves costs at the local level – fewer servers, scanners, IT staffLearn from your colleagues – others who have been doing this for a whileDecisions regarding standards, best practices have already been determined. MACRO - Documentation already prepared (you’ll have to create internal documentation to manage project)Better for users – fewer information silos and it brings related, but physically disparate collections togetherGreat for small organizations with limited money, staff, time, and IT supportProgram vs. project
Mention hand-out with all 3Rs listed, the counties they serve, and services they provide. Mention that there are some differences in pricing and provided services.Start your own – mention HVVACC – IMLS funded.Talk about DPLA here and the importance of collaborating. Even if you go it alone, you will want to share with a larger aggregation so your resources will be available in DPLA.If you want to start your own collaborative or go it alone…here are some technology solutions…
Pretty significant costs associated with most of these. All of the NY collaboratives I just mentioned use CONTENTdm – a turn-key digital asset management system. It’s not cheap, but it’s very powerful.If you are using PastPerfect, there is an online component that costs extra, but is very reasonably priced (get what you pay for in some regards).
Open Source = Free as in puppies. I won’t spend time on the top 3 – they are beasts and require developer expertise. Omeka is probably the most user friendly right out of the box, especially for small organizations. I’m a big fan. It’s built on open standards.If you don’t have a webserver, you can have it hosted. There is a tiered pricing model and very reasonable. You’ll have to take the out of the box themes as they are.If you have a web server and you know some PHP and CSS you can do what you want with it.
Omekacombines a digital asset management system, a collection management system (you can describe resources without uploading a digital version), and a content management system (so you can build a website around it and create exhibits). Here is an example of an Omeka collection
Here is an example of an exhibit. This is the power of having an integrated DAM and CMS.
There are some other free do-it-yourself solutions, but consider sharing, too, for greater exposure and for DPLA harvesting.These options aren’t meant for managing digital objects, but can allow you to get content out on the web quickly and at no cost (above digitization costs).
Flickr - Quick and easy. Enter as much or as little info as you want. Allow users to comment/tag.
History Pin is a freely available social networking site around images. It’s based in the UK - Google is a partner. It’s map based and the idea is that you “pin” images to the map.
You can create what is called a channel which gives you a lading page. This is the channel for the Nyack Public Library. They also participate in HRVH.
Viewshare is a free tool available from the Library of Congress. It allows you to import data from an Excel file. Viewshare provides tools that allow you to create different ways for users to work with your data: simple lists, timelines, maps, faceted browsing. It will also create a search box for you.If you have the images in Flickr (or elsewhere on the web) you can link to them.Viewshare will host the data and the views for you. So you could simply link to them from your website. Or it will provide you with code that will allow you to embed the views right into your web site and allow users to interact with your data at your site.
I worked with a postcard collection to create two views in addition to some faceted browsing. Here is the list view hosted at Viewshare. I created the two facets to filter the collection.
This is a map view that I embedded on our website. Users can use the subject and location facets – if you click on Bridges as a subject the map will show you only the 6 postcards of bridges. You can click on the pin points to see a thumbnail image and some minimal info. Click on the link to see the full image/record in HRVH.
Just some guiding principles to wrap up here. No matter what approach you take….A well planned project will ensure successful implementation and completion. Enthusiasm important, but only gets you so far. You’ll want to have goals and objectives that are measurable and attainable so be realistic. Plan manageable projects. One of the free, get your content out there quickly may be all you can do right now.Document everything and make available to all.Communicate with your colleagues, board, members. Even if you are doing this on your own or with another person, everyone should be aware of what you are doing. Communicate with users – have to market your collection.