Library 2.0: A New Version for the Future


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The Web 2.0 is here and it’s changing everything that we do on the Internet! Library 2.0: A New Version for the Future looks at how library systems and services fit into this user-centric world where dynamic, Web-based tools, online communities, and the ability to personalize everything drive one’s computing environment. In this day-long seminar we will look at how people are using technology (in and out of the library) and explore the the mindset of library users. We will also take a look at specific Web environments, tools, and applications that are currently shaping the information landscape.

Published in: Technology

Library 2.0: A New Version for the Future

  1. 1. Library 2.0: A New Version for the Future Vermont Department of Libraries April 12 -13, 2007 Amy “Mashup” Benson Rob “2.0” Favini
  2. 2. Morning Agenda <ul><li>Technology environment </li></ul><ul><li>Web 2.0 101 </li></ul><ul><li>Impact </li></ul><ul><ul><li>Self-service </li></ul></ul><ul><ul><li>Community </li></ul></ul><ul><ul><li>Trust </li></ul></ul>
  3. 3. Technological Environment Cell Mobile Viral Momentum Contribution Web as Platform Broadband Adoption Technology Environment
  4. 4. Cell Mobile Viral Momentum Contribution Web as Platform Broadband Adoption Technology Environment
  5. 5. Cell Phone/Mobile Quick Facts <ul><li>233 million U.S. Subscribers 12/06 </li></ul><ul><li>More than 76 percent of total U.S. population </li></ul><ul><li>10.5 percent of U.S. Households are wireless only </li></ul><ul><li>9-1-1 Calls: more than 240,000 a day </li></ul><ul><li>Average local monthly bill $56.21 </li></ul><ul><li>Mobile phone sales to consumers in the US reached 143 million units in 2006 </li></ul>Source:
  6. 6. Move to Mobile
  7. 7. Minutes of Use
  8. 8. Texting - SMS <ul><li>Estimate 2.3 trillion messages by 2010 world-wide (1.8 trillion in Asia alone) </li></ul><ul><li>$72.5 Billion in revenue by 2010 (up from $39.5 billion in 2005) </li></ul><ul><li>“ Wireless messaging is the most successful mainstream mobile data service…” </li></ul>Gartner Industry Report, 2006 as reported in PC Magazine Online (Dec. 13, 2006)
  9. 9. IM/SMS Speak
  10. 10. Wifitti
  11. 11. Cell Mobile Viral Momentum Contribution Web as Platform Broadband Adoption Technology Environment
  12. 12. Broadband <ul><li>71 million US Households (62%) by 2010 (Forrester Research) </li></ul><ul><li>Broadband users spend on average 33% more time online than dial up users (Nielsen/NetRatings) </li></ul><ul><li>1/3 of US households do not have Internet access (Parks Associates, 2006) </li></ul>
  13. 13. Pew Internet Findings <ul><li>Young broadband users treat Internet as destination; a place to hang out </li></ul><ul><li>43% of users (40 million) browse just for fun on any given day </li></ul><ul><li>Broadband users spend more time online and report better outcomes from their Internet use </li></ul>
  14. 14. Wireless (WiFi) <ul><li>US has 8.8 wifi hotspots per 100,000 people (Ireland 18.3 per 100,000) </li></ul><ul><li>Over 11,793 free hot spots in US ( </li></ul>
  15. 15. City-Wide WiFi <ul><li>St. Cloud FL 24 sq mi </li></ul><ul><li>Tempe AZ 40 sq mi </li></ul><ul><li>Boston MA 48 sq mi </li></ul><ul><li>Atlanta GA 132 sq mi </li></ul><ul><li>Portland OR 134 sq mi </li></ul><ul><li>Philadelphia PA 135 sq mi </li></ul><ul><li>Corpus Christi TX 147 sq mi </li></ul><ul><li>Chicago IL 228 sq mi </li></ul><ul><li>Houston TX 600 sq mi </li></ul><ul><li>San Francisco CA (network of 1500 hot-spots) </li></ul>
  16. 16. Cell Mobile Viral Momentum Contribution Web as Platform Broadband Adoption Technology Environment
  17. 17. Web as Platform <ul><li>Rich Internet applications </li></ul><ul><li>End of software releases </li></ul><ul><li>Web distribution </li></ul><ul><li>Creating individual integrated environment </li></ul><ul><li>Google Office and Microsoft Live </li></ul>
  18. 20. Cell Mobile Viral Momentum Contribution Web as Platform Broadband Adoption Technology Environment
  19. 21. Contribution <ul><li>Availability of tools: Blogger, PB Wiki, Audacity, Wordpress… </li></ul><ul><li>Sites thriving on users contributing and promoting content: YouTube, digg, craigslist, MySpace, flickr,… </li></ul>
  20. 22. Cell Mobile Viral Momentum Contribution Web as Platform Broadband Adoption Technology Environment
  21. 23. Viral Momentum <ul><li>Things happen real-time </li></ul><ul><li>Web wonders are short-lived but intense </li></ul><ul><li>Word of mouth </li></ul><ul><li>Web as a collection of connected communities </li></ul><ul><li>Always online </li></ul>
  22. 24. Flash Mobbing Smart Mobs Swarming Flash Crowd
  23. 25. Questions?
  24. 26. Web 1.0 <ul><li>Mid 90’s to about 2004 </li></ul><ul><li>Dot-com boom and bust </li></ul><ul><li>Commerce </li></ul><ul><li>Producer–consumer model </li></ul><ul><li>Portals and static read-only content </li></ul><ul><li>Players who dominated: Netscape, Alta Vista, online retailers </li></ul>
  25. 27. Web 2.0 Defined? User-generated content is one of the cornerstones of Web 2.0 Web 2.0 is, at its heart, about understanding what it means to build applications for the network as a platform Web 2.0 is all about empowering individual users Web 2.0 is an attitude not a technology Web 2.0 is a catch phrase created after the dot-com crash to capture the dynamic capabilities and vision of the Web when many had lost hope in its potential
  26. 28. Web 1.0 Web 2.0 <ul><li>DoubleClick </li></ul><ul><li>Ofoto </li></ul><ul><li>Britannica Online </li></ul><ul><li>Personal Websites </li></ul><ul><li>Views </li></ul><ul><li>Publishing </li></ul><ul><li>Content mgt. systems </li></ul><ul><li>Directories (taxonomy) </li></ul><ul><li>Stickiness </li></ul><ul><li>Google AdSense </li></ul><ul><li>Flickr </li></ul><ul><li>Wikipedia </li></ul><ul><li>Blogging </li></ul><ul><li>Cost per click </li></ul><ul><li>Participation </li></ul><ul><li>Wikis </li></ul><ul><li>Tagging (&quot;folksonomy&quot;) </li></ul><ul><li>Syndication </li></ul>Source:
  27. 29. Welcome to the Web 2.0 <ul><li>The Web as platform </li></ul><ul><li>Harnessing collective intelligence </li></ul><ul><li>It’s all about data </li></ul><ul><li>End of software release cycle </li></ul><ul><li>Lightweight programming models </li></ul><ul><li>Multiple devices </li></ul><ul><li>Rich user experiences </li></ul> 2005/09/30/what-is-web-20.html
  28. 30. Tim O’Reilly’s 5 Things <ul><li>Network applications thrive when they harness network effects </li></ul><ul><li>Share your information </li></ul><ul><li>Don’t rely on one big idea </li></ul><ul><li>Program for devices other than computers </li></ul><ul><li>Knowledge is power, it’s all about the data </li></ul>
  29. 31. Paul Miller Web 2.0… <ul><li>Presages a freeing of data </li></ul><ul><li>Permits the building of virtual applications </li></ul><ul><li>Is participative </li></ul><ul><li>Applications work for the user </li></ul><ul><li>Applications are modular </li></ul><ul><li>Is about sharing code </li></ul><ul><li>Is about communication </li></ul><ul><li>Is about remix </li></ul><ul><li>Opens up the Long Tail </li></ul><ul><li>Is built on trust </li></ul>Source:
  30. 32. Under the Web 2.0 Hood <ul><li>Server software </li></ul><ul><li>Content syndication </li></ul><ul><li>Messaging protocols </li></ul><ul><li>Standards-based browsers with plugins and extensions </li></ul>
  31. 33. Achieving a Richer User Experience <ul><li>Dynamic applications </li></ul><ul><li>Running “desktop applications” </li></ul><ul><li>Beefing up the experience with Ajax and Flash </li></ul><ul><li>Light applications without having to download and install massive programs to the desktop </li></ul>
  32. 34. What Have We Done? <ul><li>Enterprise 2.0 </li></ul><ul><li>Learning 2.0 </li></ul><ul><li>Office 2.0 </li></ul><ul><li>Travel 2.0 </li></ul><ul><li>Music 2.0 </li></ul><ul><li>Plague 2.0 </li></ul><ul><li>Tiger 2.0 </li></ul>
  33. 35. Questions
  34. 37. Self Service Community Trust Web 2.0
  35. 38. Self Service <ul><li>Eliminate barriers </li></ul><ul><li>Customization/privacy </li></ul><ul><li>Anywhere anytime </li></ul><ul><li>User drives the process </li></ul>
  36. 41. The Long Tail <ul><li>Coined by Chris Anderson in an October 2004 Wired Magazine article </li></ul><ul><li>Products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters </li></ul><ul><li>Where Have you seen it? Amazon and Netflix, Libraries, etc… </li></ul>Source:
  37. 42. Popularity Inventory
  38. 43. Community <ul><li>Sharing, collaboration, content </li></ul><ul><li>Reputation </li></ul><ul><li>Rise of the professional amateur </li></ul><ul><li>Virtual worlds </li></ul>
  39. 44. User as Contributor
  40. 45. Tags and Tagging <ul><li>Keyword or term associated with or assigned to a piece of information (like picture, article, or video clip) </li></ul><ul><li>Usually chosen informally and personally by the author/creator or the consumer of the item </li></ul><ul><li>Pew Internet: 28% of online Americans have used the Internet to tag content </li></ul>Source:
  41. 46. Tag Clouds <ul><li>A visual depiction of content tags used on a Web site </li></ul><ul><li>More frequently used tags are depicted in a larger font or otherwise emphasized, while the displayed order is generally alphabetical </li></ul>
  42. 47. Tag Cloud
  43. 48. Concept is Catching On Source: MSNBC Web Site
  44. 49. Virtual Meets Real World
  45. 50. Exploring the Virtual Space
  46. 51. Trust <ul><li>Openness </li></ul><ul><li>Transparency </li></ul><ul><li>Collective intelligence </li></ul><ul><li>Contributed content </li></ul><ul><li>Interactivity </li></ul>
  47. 52. Wikipedia Put to the Test <ul><li>Stephen Colbert And Wikiality </li></ul>
  48. 53. Wikipedia Community Response <ul><li>Lock down Elephant page </li></ul><ul><li>Discussion about Colbert </li></ul><ul><li>Neutrality alerts, e.g. Larry Sanger </li></ul>
  49. 55. Redefine Attention Span <ul><li>Is it Multitasking or is it </li></ul><ul><li>Continuous Partial Attention? </li></ul>
  50. 56. Copyright and Content Ownership <ul><li>Who owns copyright? </li></ul><ul><ul><li>Association of American Publishers vs Google </li></ul></ul><ul><li>Who owns content? </li></ul><ul><ul><li>Viacom vs You Tube? </li></ul></ul>
  51. 57. Web 2.0 Titans <ul><li>How big can Google get? </li></ul><ul><li>Is Wikipedia a sign of the Apocalypse? </li></ul>
  52. 59. Wild, Wild West! <ul><li>On Wikipedia no one has to know you are a dog! </li></ul><ul><li>The professional amateur rules the day </li></ul><ul><li>There’s a lot of junk out there </li></ul>
  53. 60. But what does this have to do with my library?
  54. 61. Afternoon Agenda <ul><li>Library 2.0 </li></ul><ul><ul><li>Overview </li></ul></ul><ul><ul><li>User expectations </li></ul></ul><ul><ul><li>Goals </li></ul></ul><ul><ul><li>Examples </li></ul></ul><ul><ul><li>New skills and expertise </li></ul></ul><ul><ul><li>Technology toolz </li></ul></ul><ul><ul><li>Implementation and integration </li></ul></ul><ul><li>Beyond Library 2.0 </li></ul>
  55. 62. Review Trends that Were Covered earlier by Rob and See How They Apply to Libraries <ul><li>Community </li></ul><ul><ul><li>Sharing and interactivity </li></ul></ul><ul><li>Trust </li></ul><ul><ul><li>Decentralization of authority </li></ul></ul><ul><li>Self service </li></ul><ul><ul><li>Eliminate barriers </li></ul></ul><ul><li>Personalized content </li></ul><ul><ul><li>Customization, selection, filtering </li></ul></ul><ul><li>Set data free </li></ul><ul><ul><li>Integration and interoperability </li></ul></ul>
  56. 63. Expectations 2.0 <ul><li>Library user expectations are derived from experiences and technology available on the commercial Web </li></ul><ul><li>A social phenomenon, not just technology </li></ul><ul><li>Library 2.0 (L2) = a new model for library service </li></ul><ul><li>A chance to rethink and retool what we do and who we are </li></ul><ul><ul><li>Find new ways to involve patrons by letting them contribute content, add tags, rate library items, and get involved in other interactive and collaborative activities </li></ul></ul><ul><ul><li>Examples of good uses for new technologies that offer added service, explore new methods to deliver information, revisit user interactions </li></ul></ul><ul><ul><ul><li>Blogs, Wikis, IM, RSS, Mashups, Tagging </li></ul></ul></ul>
  57. 64. IM for Virtual Reference <ul><li>Help the people where they are when they need help </li></ul><ul><ul><li>“ Don’t make me go in and talk to a person!” </li></ul></ul><ul><li>Make use of tools they are already using </li></ul><ul><ul><li>AIM </li></ul></ul><ul><ul><li>Google Talk </li></ul></ul><ul><ul><li>MSN </li></ul></ul><ul><ul><li>Yahoo! </li></ul></ul><ul><li>Consolidate access to multiple services </li></ul><ul><ul><li>Meebo </li></ul></ul><ul><ul><li>Trillian </li></ul></ul>
  58. 66. Blogs <ul><li>Post up-to-date information about aspects of library operations </li></ul><ul><ul><li>Collection materials </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Projects </li></ul></ul><ul><li>Allow patrons to comment and ask questions </li></ul><ul><li>Generate interest, conversation, community </li></ul><ul><li>Keep it current </li></ul>
  59. 67. Darien Library Blogs
  60. 68. Podcasting <ul><li>Audio and video content </li></ul><ul><li>Short segments </li></ul><ul><ul><li>Educational programs </li></ul></ul><ul><ul><li>Library tours </li></ul></ul><ul><ul><li>Recorded events </li></ul></ul><ul><ul><ul><li>Author talks </li></ul></ul></ul><ul><ul><ul><li>Book discussions </li></ul></ul></ul><ul><ul><ul><li>Public meetings </li></ul></ul></ul><ul><li>Allow people to comment, start conversations online </li></ul>
  61. 70. Wikis <ul><li>Collaborative resource creation </li></ul><ul><li>Anyone can be allowed to contribute and edit content </li></ul><ul><ul><li>Policies </li></ul></ul><ul><ul><li>Documents </li></ul></ul><ul><ul><li>Lists of resources </li></ul></ul><ul><li>Library Success: A Best Practices Wiki </li></ul><ul><ul><li> </li></ul></ul>
  62. 72. Butler WikiRef
  63. 73. Butler WikiRef – List of Resources
  64. 74. Butler WikiRef – One Resource
  65. 75. RSS <ul><li>Frequently updated content </li></ul><ul><ul><li>Library and collection news </li></ul></ul><ul><li>Alert services </li></ul><ul><ul><li>Let patrons know about new content, upcoming events, due dates, etc. </li></ul></ul><ul><li>Customize </li></ul><ul><ul><li>Patrons subscribe to feeds that interest them </li></ul></ul><ul><li>RSS readers and aggregators bring together information from multiple sources </li></ul><ul><li>Help users manage the information juggernaut that is the WWW </li></ul>
  66. 79. MySpace <ul><li>Social networking service </li></ul><ul><li>Used by people for making connections with other people who share similar interests </li></ul><ul><li>Find information, explore communities </li></ul><ul><li>Have a presence where the young people hang out </li></ul><ul><li>Potential downsides </li></ul><ul><ul><li>Libraries not “cool” enough? </li></ul></ul><ul><ul><li>MySpace just for kids? </li></ul></ul><ul><ul><li>Not really a place for institutions? </li></ul></ul>
  67. 81. Boston Region MySpace Page
  68. 82. User-contributed Content <ul><li>Web 2.0 sites make it easy for users to contribute content </li></ul><ul><ul><li>Images, videos, audio </li></ul></ul><ul><ul><li>Ideas </li></ul></ul><ul><ul><li>Information </li></ul></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><li>Conversations </li></ul></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><li>Ratings </li></ul></ul><ul><ul><li>Reviews </li></ul></ul><ul><li>New approach to describing & organizing online resources </li></ul><ul><ul><li>Tagging </li></ul></ul><ul><ul><li>User approaches are unsystematic and often unsophisticated </li></ul></ul><ul><ul><li>No complicated hierarchy to learn </li></ul></ul><ul><ul><li>No special skills required </li></ul></ul><ul><ul><li>Contrast with professionally developed taxonomies and controlled vocabularies </li></ul></ul>
  69. 83. Evolution of Data <ul><li>Data 1.0 </li></ul><ul><li>Authoritative content </li></ul><ul><li>Trained specialists </li></ul><ul><li>Taxonomies </li></ul><ul><li>Restricted </li></ul><ul><li>Controlled vocabularies / terminologies </li></ul><ul><li>Standards-based </li></ul><ul><li>Contextual </li></ul><ul><li>Discovery & access </li></ul><ul><li>Data 2.0 </li></ul><ul><li>User-contributed content </li></ul><ul><li>J. Q. Public </li></ul><ul><li>Folksonomies </li></ul><ul><li>Liberated </li></ul><ul><li>Tags </li></ul><ul><li>Crowd-driven </li></ul><ul><li>Personal </li></ul><ul><li>Discovery & access </li></ul>
  70. 86. Google Image Labeler <ul><li>An attempt to improve tags assigned to images </li></ul><ul><li>Decentralize the task of image description </li></ul><ul><li>Game format </li></ul><ul><ul><li>Paired players go head to head </li></ul></ul><ul><ul><li>Random people with no special training and no safety nets </li></ul></ul><ul><ul><li>Action! Thrills! Fun! Excitement! </li></ul></ul>
  71. 87. User Contributions <ul><li>Collective intelligence </li></ul><ul><ul><li>Take advantage of contributed work by masses of dedicated people </li></ul></ul><ul><ul><li>Analysis of aggregated data and associations using software </li></ul></ul><ul><ul><ul><li>Flickr: Ford (car) vs. Ford (president) </li></ul></ul></ul><ul><li>Use in conjunction with conventional cataloging </li></ul><ul><li>Make users content partners </li></ul><ul><ul><li>Takes trust </li></ul></ul>
  72. 88. Ann Arbor District Library -Tags in the OPAC Tags: vegan, dessert, cookbook, cookery Subject Headings: Cake. Vegan cookery. Milk-free diet -- Recipes.
  73. 89. PennTags @ UPenn <ul><li>A bookmarking tool for locating, organizing, and sharing favorite online resources </li></ul><ul><li>Members of the Penn Community can collect and maintain URLs, links to journal articles, and records the online catalogs </li></ul><ul><li>Resources can be organized by assigning tags and/or by grouping them into projects and annotating them </li></ul><ul><li>A social system and discovery tool </li></ul><ul><ul><li>See what others are posting and what tags they are using </li></ul></ul><ul><ul><li>Use PennTags collaboratively to help you find others who share your interests </li></ul></ul><ul><li>Users can create an RSS feed for tags in PennTags to be notified anytime that tag is used </li></ul>
  74. 90. PennTags Tag Cloud
  75. 91. FRBR <ul><li>Functional Requirements for Bibliographic Records (FRBR) from a study by IFLA </li></ul><ul><li>Report provides a framework for the nature of and uses for bibliographic records </li></ul><ul><li>A conceptual model that’s behind some changes in OPAC result sets, displays, and interactivity </li></ul><ul><ul><li>Not a tool or technology or software </li></ul></ul><ul><li>FRBR should allow systems to handle bibliographic data in new, useful ways that better fulfill user tasks and meet expectations </li></ul>
  76. 93. FRBR in Use <ul><li>OCLC’s Fiction Finder Project </li></ul><ul><li>A subset of WorldCat database records for fiction materials to which the FRBR algorithm has been applied </li></ul><ul><ul><li>An enriched record view for every work of fiction represented in WorldCat </li></ul></ul><ul><ul><li>Better search results displays and functionality for WorldCat fiction records including links to groups of related WorldCat records by language, format, manifestation/edition, etc. </li></ul></ul>
  77. 95. OPAC 2.0 <ul><li>Library OPACs contain valuable data </li></ul><ul><li>ILS vendors don’t always prioritize functionality requests </li></ul><ul><li>John Blyberg </li></ul><ul><ul><li>ILS Customer Bill of Rights </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Libraries are extracting the data from their OPACS to provide new user displays and functionality </li></ul>
  78. 96. CUPID – U. of Rochester <ul><li>CUPID: Catalog User Interface Platform for Iterative Design </li></ul><ul><ul><li>MARC XML copy of catalog records extracted from OPAC </li></ul></ul><ul><ul><li>Displays are based on FRBR model </li></ul></ul><ul><ul><li>Additional functionality to meet user needs </li></ul></ul>
  79. 100. WPopac: An OPAC 2.0 Testbed <ul><li>Uses WordPress blogging software as basis for OPAC </li></ul><ul><li>Integrates library catalog materials into mainstream search engine results </li></ul><ul><li>Enhanced functionality includes permalinks, comments, RSS feeds, etc. for a richer user experience </li></ul>
  80. 101. <ul><li>“… libraries, and their communities, are invisible to people online. If libraries are to be more than study halls in the Internet age, if they are to continue their role as centers of knowledge in every community, they need to be findable and available online.” </li></ul><ul><ul><li>Casey Bisson at Plymouth State </li></ul></ul>
  81. 105. <ul><li>Editions (FRBR concept) </li></ul><ul><li>Recommendations, reviews, ratings </li></ul><ul><li>Sharing (swap, conversations) </li></ul><ul><li>Tags/tag clouds </li></ul><ul><li>Links (Find at, Citations) </li></ul>
  82. 106. Self Service <ul><li>Eliminate barriers </li></ul><ul><li>Make services easy to use </li></ul><ul><ul><li>No coding ability, or special skills </li></ul></ul><ul><li>Provide direct access to information & services </li></ul><ul><li>Information anywhere, anytime </li></ul><ul><ul><li>“ Just what I need when I need it” </li></ul></ul><ul><ul><li>24x7 service </li></ul></ul><ul><li>Openness/transparency of operations </li></ul><ul><ul><li>Help patrons understand what we do </li></ul></ul>
  83. 107. OCLC’s <ul><li>Access to the WorldCat database for the general public </li></ul><ul><li>Find in a library near you </li></ul>
  84. 108. Trust <ul><li>Traditionally, libraries have been wary of maintaining and making use of patron data </li></ul><ul><li>Challenge is to find a balance between personalized and privacy </li></ul>Personalization Privacy
  85. 109. Library ELF <ul><li>A tool to keep track of library materials </li></ul><ul><li>Consolidates activity from multiple library cards at various branches </li></ul><ul><li>Sends reminders when due dates approach </li></ul><ul><li>Alerts sent via e-mail or RSS feed </li></ul><ul><ul><li>Cell phone text message alerts for holds </li></ul></ul><ul><li>Requires library card number, PIN, and other personal data </li></ul>
  86. 110. ELF –Supported Libraries
  87. 111. 2.0 Technology <ul><li>Web as platform / user accounts </li></ul><ul><ul><li>Blogs: </li></ul></ul><ul><ul><li>Social networking software: </li></ul></ul><ul><ul><li>Virtual world: </li></ul></ul><ul><li>Free software toolz </li></ul><ul><ul><li>IM: AIM, MSN, Yahoo! </li></ul></ul><ul><ul><li>Wikis: PBwiki </li></ul></ul><ul><ul><li>Podcasts: iTunes </li></ul></ul><ul><li>Browser add-ons </li></ul><ul><ul><li>Plugins </li></ul></ul><ul><ul><li>Extensions </li></ul></ul><ul><ul><li>Bookmarklets </li></ul></ul><ul><li>Web scripting languages and tools </li></ul><ul><ul><li>Ajax </li></ul></ul><ul><ul><li>Javascript </li></ul></ul><ul><ul><li>Greasemonkey </li></ul></ul><ul><li>Web Services / Application Programming Interfaces (APIs) </li></ul>
  88. 112. Set Your Data Free <ul><li>Unlock your data </li></ul><ul><li>Separate content from display </li></ul><ul><li>Provide open access to data </li></ul><ul><ul><li>Standards-based, shareable data </li></ul></ul><ul><ul><li>Interoperability </li></ul></ul><ul><ul><li>Open systems </li></ul></ul><ul><li>Mashups </li></ul><ul><ul><li>A mixture of content or elements often from different Web sites or data sets, usually achieved through APIs </li></ul></ul><ul><ul><li>Get users to reshape library data and do some cool things with it </li></ul></ul>
  89. 113. Library ILL Route + GoogleMaps = Mashup
  90. 116. xISBN <ul><li>A Web Service that takes as input one ISBN and returns a list of other ISBNs of associated intellectual works – other expressions and manifestations </li></ul><ul><li>The same Work is often available in a variety of editions, all with different ISBNs (FRBR rides again) </li></ul><ul><ul><li>Search results on one specific ISBN can be misleading </li></ul></ul><ul><li>Results intended for use by computer systems to generate new, more complete searches such as in an OPAC </li></ul>
  91. 117. xISBN Web Service Result
  92. 118. Library Lookup
  93. 119. Library Look Up
  94. 120. Book Burro <ul><li>Tag line: Don't search for the lowest price. Let your browser do the work for you! </li></ul><ul><li>Firefox extension </li></ul><ul><li>When book data appears on a Web page, a small panel displays </li></ul><ul><li>Configurable </li></ul><ul><ul><li>Select the sites that work for you </li></ul></ul>
  95. 121. Book Burro
  96. 122. Book Burro to BPL
  97. 123. Web 2.0 in 3D <ul><li>A virtual 3D Web world you can walk through </li></ul><ul><ul><li>Interact with others in a virtual landscape through avatars </li></ul></ul><ul><ul><li>Virtually visit locations </li></ul></ul><ul><ul><ul><li>Famous sites </li></ul></ul></ul><ul><ul><ul><li>Neighborhood before house purchase </li></ul></ul></ul><ul><ul><li>Explore alternate worlds </li></ul></ul><ul><ul><ul><li>3D gaming </li></ul></ul></ul><ul><ul><li>Interact, collaborate, contribute in more dimensions </li></ul></ul>
  98. 124. Second Life <ul><li>Second Life is a 3D virtual world entirely built and owned by its residents </li></ul><ul><ul><li>Opened to the public in 2003 </li></ul></ul><ul><ul><li>Now has 5,413,471 inhabitants from around the globe </li></ul></ul><ul><li>Interact with other inhabitants </li></ul><ul><li>Build a house or business </li></ul><ul><li>Libraries and library services have been established </li></ul><ul><ul><li>Virtually attend book discussions </li></ul></ul><ul><ul><li>Offer reference services </li></ul></ul>
  99. 125. Second Life for Libraries
  100. 126. Second Life for Librarians
  101. 127. Semantic Web <ul><li>Term coined by Tim Berners-Lee, inventor of Web 1.0 </li></ul><ul><li>Describes a Web where machines can read Web pages much as we humans read them </li></ul><ul><ul><li>Knowledge that humans learn are coded into the system to help computers “understand” data </li></ul></ul><ul><li>A set of standards that turns the Web into one big database </li></ul><ul><ul><li>Annotation of content on the Web </li></ul></ul>
  102. 128. RDF Example <rdf:RDF xmlns:rdf=&quot;; xmlns:terms=&quot;;> <rdf:Description rdf:about=&quot;urn:states:New%20York&quot;> <terms:alternative>NY</terms:alternative> </rdf:Description> </rdf:RDF> Coded equivalent of “New York has the postal abbreviation of NY”
  103. 129. Web 3.0 <ul><li>Smart agents versus encoded data </li></ul><ul><ul><li>Write analysis software or tag content </li></ul></ul><ul><li>Media search </li></ul><ul><ul><li>Images, sound, video - not just text </li></ul></ul><ul><li>Two approaches </li></ul><ul><ul><li>To find a song, select a song you like </li></ul></ul><ul><ul><ul><li>Music Genome Project @ </li></ul></ul></ul><ul><ul><ul><li>Human-analyzed and coded data </li></ul></ul></ul><ul><ul><li>To find an image, supply an image </li></ul></ul><ul><ul><ul><li> - likeness search </li></ul></ul></ul><ul><ul><ul><li>Software-based smart agent </li></ul></ul></ul>
  104. 130. Pervasive Web <ul><li>A Web that extends beyond the desktop, beyond cell phones and mobile devices </li></ul><ul><li>Automate much of what goes on in our houses </li></ul><ul><ul><li>Web-connected bathroom mirror for morning news </li></ul></ul><ul><ul><li>Web-enabled fridge for grocery alerts </li></ul></ul><ul><ul><li>Bluetooth handbag </li></ul></ul><ul><ul><li>Body implants </li></ul></ul>
  105. 132. Hallmarks of Library 2.0 <ul><li>Connect people and information, often through technology, as directly as possible </li></ul><ul><ul><li>Eliminate barriers </li></ul></ul><ul><ul><li>Strive for openness, transparency, ease of use </li></ul></ul><ul><ul><li>Integrate library services into the daily lives of patrons </li></ul></ul><ul><ul><li>Experiment with new technologies </li></ul></ul><ul><li>Develop a rich, interactive user experience @ the library and through the library’s Web site </li></ul><ul><li>Serve as information guide and trusted source </li></ul><ul><ul><li>Recommend, suggest, review, rate </li></ul></ul>
  106. 133. Hallmarks of Library 2.0 <ul><li>Embrace change (might as well!) </li></ul><ul><li>Create an environment where services are launched and feedback is used to make improvements </li></ul><ul><ul><li>Perpetual beta </li></ul></ul><ul><li>Welcome patron contributions </li></ul><ul><ul><li>Comments, conversations, tags, suggestions </li></ul></ul><ul><ul><li>Engage users by giving them a forum to create content, give feedback, participate, and be part of a community </li></ul></ul>
  107. 134. I’m am 1.0 going on 2.0 <ul><li>Library 2.0 is an means to an end </li></ul><ul><li>It’s about service to our patrons, whoever they are and whatever their needs may be </li></ul><ul><li>Imagine the possibilities for new products, processes, and services in your library </li></ul><ul><li>Explore new technologies </li></ul><ul><li>Take it one step at a time </li></ul><ul><li>Libraries as places humans and ideas come together – a perfect mashup </li></ul>
  108. 135. Contact Information <ul><li>Amy Benson </li></ul><ul><li>Program Director, </li></ul><ul><li>Digital Services </li></ul><ul><li>NELINET, Inc </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>508.597.1937 </li></ul><ul><li>800.635.4638 x1937 </li></ul><ul><li>Rob Favini </li></ul><ul><li>Program Director, </li></ul><ul><li>Educational Services </li></ul><ul><li>NELINET, Inc </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>508.597.1938 </li></ul><ul><li>800.635.4638 x1938 </li></ul>