3. State Bank of India Ad
Ad is not talking about the procedure of procuring the
money on demand.
“unFIXED” phrase is creating ambiguity when is being
stated with assured return.
Ad is not stating the term and conditions of the offer.
Ad is not stating anything about the case where deposit
money is less than Rs. 15 lacs.
4.
5. ICICI Bank
Name of the bank not mentioned
Only gives information
No benefits of 8 to 8 banking elucidated
Could have tried to relate tag line to the offering
6.
7. Union Bank of India
The ad is not relating to any feature or service related
to the bank or the service offered by it.
The bank is trying to create a brand identity on the
husband wife relationship
This is a general brand building exercise
8.
9. Bank of Baroda
A very powerful ad showing the effectiveness of
customize solution.
Briefly stating the various services offered for the Small
and Medium Enterprise(SMEs).
Also the ad is using bright colors making it catchy and
pleasant to see.
10.
11. Union Bank of India
The ad is talking about the co-branding initiative of the
Nokia on the App platform (Front end) and Union bank
(Back end).
The ad is appealing to the target market and showing
the effect of the service.
