3. INTRODUCTION
AkzoNobel is a Dutch multinational founded in 1994 & its headquarters is in
Amsterdam, Netherlands.
It is active in the fields of :
decorative paints,
performance coatings and
specialty chemicals.
The company has activities in more than 80 countries, and employs
approximately 55,000 people.
AkzoNobel consists of 19 business units.
Due to high revenues from the sales of its pharmaceutical business, AkzoNobel
was the world's most profitable company in 2008.
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4. B2B Customers
Products are used on:
The Oresund Bridge between Denmark & Sweden
London’s Millennium Wheel
La Scale Opera house in Milan
Beijing National Stadium
Airbus A380
Stadium Australia in Sydney
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6. List of Suppliers
Premium Listings:
Company
Activity
Country
Croda Europe Ltd
Raw material supplier
United Kingdom
Meade-King Robinson & Co Ltd - MKR
Raw material supplier
United Kingdom
Petrico Limited
Raw material supplier
United Kingdom
Brad-Chem Ltd
Raw material supplier
United Kingdom
Jarmac Limited
Raw material supplier
United Kingdom
Krahn Chemie GmbH
Raw material supplier
Germany
Multisol Limited
Raw material supplier
United Kingdom
Shamrock Shipping And Trading Limited
Raw material supplier
Cyprus
ISP (International Speciality Products)
Raw material supplier
France
OOO Multisol Russia
Raw material supplier
Russian Federation
Sea-Land Chemical Europe Ltd
Raw material supplier
United Kingdom
Zenteum Limited
Raw material supplier
United Kingdom
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7. Company
Activity
Country
Aakon Polichimica SRL
Raw material supplier
Italy
AC Oils Ltd
Raw material supplier
United Kingdom
Actichem
Raw material supplier
France
AKZO Nobel Chemical SpA
Raw material supplier
Italy
AP Chemicals NV - Belgium
Raw material supplier
Belgium
Arizona Chemical
Raw material supplier
Germany
ATOFINA
Raw material supplier
France
BASF SE
Raw material supplier
Germany
Biotor
Raw material supplier
Germany
Brad-Chem Ltd
Raw material supplier
United Kingdom
Cargill Refined Oils Europe
Raw material supplier
United Kingdom
Cargill BV Refined Oils Europe
Raw material supplier
Netherlands
Ceda Chemicals Ltd
Raw material supplier
United Kingdom
Chemial Spa
Raw material supplier
Italy
Chemtura France S.A.S.
Raw material supplier
France
Ciba Speciality CH SpA
Raw material supplier
Italy
Ciba Specialty Chemicals
Raw material supplier
Spain
Climax Molybdenum UK Ltd
Raw material supplier
United Kingdom
Cognis Deutschland GmbH
Raw material supplier
Germany
Cognis France
Raw material supplier
France
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8. PRODUCT PORTFOLIO
Decorative Paints:
• AkzoNobel is the world’s leading decorative coatings company with
strong positions in all regions across the globe.
• Decorative Paints business supplies a full range of interior and exterior
decoration and protection products for both the professional and the do-ityourself markets.
• The product range includes paints, lacquers and varnishes as well as
products for surface preparation (pre-deco products)
• Axon Nobel, supply building adhesives and floor leveling compounds for tile,
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floor and parquet layers.
9. Architectural coatings:
• Interior & exterior wall paints and trim paints (lacquers)
Wood care & specialty products:
•
Lacquers and varnishes for wood protection and decoration.
•
Specialty coatings for metal, concrete and other critical building materials.
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10. Industry coating:
Pre-deco products Fillers, wall treatments, sealants and putties for consumers and professional.
Adhesives for the building and renovation industry Tile and floor adhesives and floor leveling compounds used for
building and renovation.
•
The company supplies a wide range of industries and sectors including automotive,
consumer electronics, aviation, shipping and leisure craft, sport equipment,
construction, furniture, food and beverages.
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11. Performance Coatings
• AkzoNobel are world leader in performance coatings .
• Performance coatings have hundreds of uses and are divided into five
businesses:
Industrial Finishes,
Powder Coatings,
Car Refinishes,
Marine & Protective Coatings and
Packaging Coatings
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12. Industrial Finishes
• Wood coatings to decorate and protect
furniture, kitchen cabinetry and building
products.
• Coil coatings applied to coiled steel and
aluminum prior to fabrication.
• Used in roofing, siding, garage and entry
doors and gutters, air conditioners,
heaters, furnaces and ventilation units and
appliance market.
• Extrusion coatings applied to some of the
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world’s most prestigious high-rise
buildings.
13. Plastic Coatings
o Plastics coatings supplied to:
Consumer electronics industry for
cell phones, audio equipment and
computers.
Cosmetic packaging and sporting
equipment industries for bicycles,
helmets, ski-equipment etc.
o Wood adhesives business supplies
bonding solutions for laminated
beams, wood flooring, and
furniture.
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14. Powder Coating
Largest global manufacturer of powder coatings
and a world leader in powder coatings technology
• Powder coatings are solvent-free paints
applied to metal and other conductive surfaces
and also used on metal furniture, window
frames, radiators, pipes and cars, and even
wood and plastic.
• AkzoNobel supplies eight key market sectors:
– appliance, architectural, automotive,
functional, furniture, general industry, general
trade coaters and IT – with our global
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brands Interpol and Recoat.
15. Marine and
Protective Coatings
• Market leader for Producing paints and
antifouling materials used in ship-building, ship
maintenance and repair, and by yachts and other
pleasure craft.
• Company also supply protective coatings for
bridges and buildings, and fire protection
products for large plants and off-shore
installations.
• International brand are used by famous
customers including Sydney Harbor Bridge, the
London Eye in the UK and the Beijing Olympic
swimming complex.
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• Marine & Protective Coatings is also home to
AkzoNobel’s Aerospace Coatings activities.
16. Car Refinishes
• World’s leading suppliers of paints and
services for car repair, commercial vehicles
and automotive plastics markets.
• AkzoNobel treats its customers as partners
and are chosen by Distributors, bodyshops,
fleet owners, automotive suppliers and major
bus and truck companies.
• Brands include Sikkens®, Lesonal®,
Dynacoat®, Wanda® and Autocoat® BT
• AkzoNobel have operations in more than 60
countries and offer outstanding customer
service, top-notch training, full technical and
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logistical support, and detailed local
knowledge.
17. Packaging Coatings •
Axzo-nobel’s Packaging Coatings business leads
the way in hi-tech internal and external coatings
for food and drink packaging
•
Company makes and distribute a huge range of
products that keep food and drink fresher for
longer.
•
With nearly 90 years of experience, company
has built its success on understanding exactly
what the customers need.
•
It has Significant position in the established
markets of Europe and North America and the
emerging markets of Asia and Latin America.
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18. Specialty Chemicals
• AkzoNobel is a major supplier of specialty chemicals with leading
positions in selected market segments.
• Its products are used in a wide variety of everyday products such
as ice cream, soups, disinfectants, plastics, soaps, detergents,
cosmetics, paper and asphalt.
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19. Functional Chemicals
•The Functional Chemicals business
makes chemical intermediates,
performance chemicals and end-products
•The portfolio includes cellulosic
specialties, chelates, ethylene amines,
metal alkyls, micronutrients, organic
peroxides, polysulfide's, redispersable
powder polymers, salt specialties .
•These chemicals are used in everyday
items such as detergents, vinyl, automotive
parts, agricultural products,
pharmaceutical products, food products,
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wallpaper adhesives, plastic bags and
cosmetics
20. Pulp & Paper Chemicals
•AkzoNobel have been helping paper
manufacturers to improve their products
for more than 100 years
•It is the leading global supplier of
bleaching chemicals used in pulp
manufacture, and performance chemicals
used for the production of paper and
board.
•Company also make specialty chemicals
used in water treatment and as separation
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products in the pharmaceutical industry
21. Industrial Chemicals
•AkzoNobel Industrial Chemicals business
makes salt, color-alkali products and
derivatives such as monochloracetic acid
(MCA)
•These products are essential for the success of
the chemical, detergent, construction, food,
paper and plastic industries.
•The portfolio includes chlorine, hydrochloric
acid, caustic lye and water treatment chemicals.
It is also Europe’s largest producer of vacuum
salt.
•Company supply electricity, gas and steam to
plants, mainly through combined heat and
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power generation plants.
22. National Starch
•Leading global supplier of specialty
starches
with
a
principal
focus
on
supplying the food industry. The core
products can be found in the best selling
foods everywhere.
•More than 20 percent of packaged foods
utilize
specialty
starches
to
deliver
enhanced processing, improved shelf life
stability,
freeze/thaw
characteristics,
improved aesthetics, enhanced texture,
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mouth feel and other sensory benefits.
23. Contd….
• Key market segments for the food business include bakery, beverages,
cereals, dairy, flavors and encapsulation, noodles and pasta, pet foods,
snacks etc.
• Also serve niche papermaking markets and supply high-value
industrial starch applications for a variety of other consumer and
industrial products and processes.
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24. Surface Chemistry
• AkzoNobel a leading global supplier of
surface-active agents and specialty polymers.
• Surface Chemistry are chemicals that
combine or separate two different materials,
they are remarkably flexible and can be used to
emulsify, disperse, clean, wet, aggregate, foam,
deform, disinfect or soften.
• They’re used in a huge range of
industrial and consumer products including
cleaning goods, oil field applications, printing,
paints, fabric softeners, flooring, food
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packaging and electronics .
25. Specialty polymers for personal care provide the holding power in hair sprays
and gels and add softness to mousses, conditioners, shampoos and other styling
aids. They are also used in cosmetic and beauty products, like sunscreens, hand
and body creams and lotions.
Specialty polymer products also include dispersants, anti-scalants for water
treatment and detergent builders, as well as thickeners for the carpet, adhesive
and detergent industries.
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26. INTEGRATING A BROAD PALETTE OF
TRADING PARTNER
AKZONBEL uses I way, to optimize B2B relationships. Uses I way
trading partner manager to connect all its business units.
Worldwide, as well as forge reliable links with supplier, transportation
companies and customers across multiple trading networks.
Creating standard interface across IT spectrum.
Reducing cost in broad brushstrokes.
Filling the cracks in critical business process.
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29. Bargaining
power of
buyers:
Bargaining
power of
suppliers:
Threat of
new entrants:
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• Households and Industrial Users are the main customers of this industry.
• For housing requirements, the buyers can be customers (building contractors who buy in bulk) and end
customers (people who paint/re-paint their house).
• Whereas, Industrial segment is low margin high revenue business and buyers of these segments are
knowledgeable about their needs. Therefore, price comparison is done effectively by the customers
• The Indian Paint industry is raw material intensive industry with more than 300 products going into the
manufacturing of the final products.
• The raw material can be divided into different categories like pigments, additives, solvents, binders etc
• Titanium Dioxide is one of the key pigment used in he production of paint and is facing a global supply
shortage. Thus supplier of this material has solid bargaining power.
• As it has been stated earlier that the paint market in Indian is dominated by few players, making it
difficult for anyone new entering the industry to compete.
• Since new technologies are also available to shorten production life cycle of paint.
• Thus, Threat to new entrant is Medium.
30. Competitive Rivalry:
Availability of
Substitute:
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• About 80% of organized market is created to by the below four
players of Indian Paint Industry.
• But the current market growth rate can provide ample room of
opportunity for all the players of the industry to flourish.
• However, competition will keep on increasing as market will get
saturated, but this will take some time to happen, till then one can
keep satisfy customer need with good margin.
• The availability of substitute of very minimal. In the rural areas
lime wash is conventionally used substitute for paints.
• One alternative option for decorative walls available today
is Wallpaper. Thus, the availability of substitutes in the Indian Paint
Industry is Low to Medium.
