2. Company Profile
The bank was incorporated in August 1994 in the name of ‘HDFC Bank Limited’, with its registered
office in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in
January 1995.
The Bank's aim is to build sound customer franchises across distinct businesses so as to be the
preferred provider of banking services in the segments that the bank operates in and to achieve
healthy growth in profitability, consistent with the bank's risk appetite.
Maintain high standards of asset quality through disciplined credit risk management
It is India’s premier housing finance company and enjoys an impeccable track record in India as well
as in international markets.
It provides a package of attractive financial services for housing purposes through a competent and
motivated team of employees using the state of the art technology to maintain financial stability and
growth of the organization whilst contributing to the national goal of providing decent housing to all
To be customer driven best managed enterprise that enjoys market leadership in providing housing
related finance
3. Organization Analysis
Stock also listed on NYSE in the form of American Depository Shares
Network of over 1416 branches in 550 cities & over 3382 ATMs
Phone banking, mobile and internet banking
Customer base of over 3.1 million accounts
Key business areas
Wholesale banking
Retail banking
Treasury operations
Financials (as per Indian GMP) for year ended Mar 31,2013
Total income: Rs 5,36.8 crores,Rs 921.6 increase over previous year
PAT: Rs 606.1 crore, increase of 30.5%over previous year.
Return on Equity -18.1 % -Market capitalization – Rs. 66 billion (US$ 1.39 billion).
4. Landmarks
The technology initiative has been included as a case study in their online global achieves.
The Economic Times has conferred the Economic Times Awards for Corporate Excellence as
the Emerging Company of the Year 2000-01.
Leading Indian business magazine Business India named us “India’s Best Bank” in 2000.
In the year 2000, leading financial magazine Forbes Global named its list of “The 300 Best
Small Companies” in the world and as one of the “20 for 2001” best small companies in the
world.
London-based Euromoney magazine gave us the award for “Best Bank – India” in 1999, “Best
Domestic Bank” in India in 2000, and “Best Bank in India” in 2001 and 2002.
Asianmoney magazine has named us “Best Commercial Bank in India 2002”.
5. Problem & Objectives
Problem : As such no problem was given to me while doing my summer training project but I found
the following problems in the organization.
Complicated terms and Conditions
The terms and conditions of every product was so much complicated that it is not easily understandable by
the customers.
Strict Rules and High Targets
Rules and regulation for the employee of the organization were so much tight some time they feel very
hectic. Moreover the targets given to them are also very high.
Objectives :
To analyze the products and services offered by HDFC Bank Ltd.
To explore various schemes like saving account, current account, fixed deposits, de-mat account offered by
HDFC Bank.
To know which is the most popular scheme of HDFC Bank Ltd.
To know promotional efforts made by the bank to attract customers of HDFC Bank Ltd.
To know problems faced by the customers in the HDFC Bank Ltd.
To find out awareness level & reaction of customers towards direct banking channels providing by HDFC
Bank Ltd.
To find causes of dissatisfaction, if any, about Direct Baking Channels of HDFC Bank Ltd.
To provide suggestions for improvement in different schemes provided by HDFC bank.
6. Methodology
To make the research complete it is necessary to have useful and authentic data. Two types of
data collection have been used.
PRIMARY SOURCE OF DATA COLLECTION
Primary data are those, which are collected afresh & for the first time & this happen to be
original in character. In my project simple well drafted questionnaire was circulated among all
respondents. Full freedom was provided to an individual to answer the questions. Personal &
Telephonic interviews, observation, personal opinion & viewpoints of the respondents about
the various schemes helped incompletion of the project.
SECONDARY SOURCES OF DATA COLLECTION
These are those which are collected by someone else & which have been passed through
statistical process.
7. Analysis & Findings
Q1.How did you come to know about HDFC Bank?
SOURCE %AGE OF
RESPONDENTS
FRIENDS 35
MARKETING 40
ADVERTISEMENT 10
EXHIBITIONS 10
OTHERS 05
INTERPRETATION :
As shown by the table above, people who come to know about the HDFC Bank through friends are
35%, through Marketing are 40%, through Advertisement are 10%, through Exhibitions are 10%
and through others are 5%.
8. Q2. What factor plays an important role while opening an account?
FACTORS %AGE OF
RESPONDENTS
Special Offer 30
Operational Staff 15
Convincing Power
of Executive
20
Credibility of Bank 15
Advertisement 20
ADS
20%
Credibility of
Bank
15%
Convincing Power
20%
Operational Staff
15%
Special Offer
30%
ADS Special Offer Operational Staff
Convincing Power Credibility of Bank
INTERPRETATION :
30%, after conducting the survey advertisement plays 20%, Special Offer plays Operational Staff plays 15%,
Convincing Power of Executives plays 20% and Credibility of Bank Plays 15% role while opening an
account in HDFC Bank
9. Q3. Which product does you use the most?
PRODUCT NAME %AGE OF
RESPONDENTS
Saving A/c 44
Current A/c 22
Fixed A/c 26
Demat A/c 08
Saving A/c
44%
Demat Account
8%
Fixed Deposit
26%
Current A/c
22%
Saving A/c Current A/c Fixed Deposit Demat Account
INTERPRETATION :
I this table shows that the people who are using Saving A/c are 44%, Current A/c are 22%, Fixed Deposit are 26% and
Other are 8%.
Thus the study shows that Saving A/c is the most preferred product of HDFC Bank by respondents.
10. Conclusions
It is concluded that 35% of respondents carne to know about bank through friends
while 40% through marketing executive 10% through ads and exhibition each.
The special offer with the products played an important role while opening an
account as suggested by 30% respondents are credibility of bank plays important
role as suggested by another 15% of respondents agreed while 15% of respondents
agreed operational staff and convincing power of executives play important role as
20%.
Saving account is the most important product, next come FD, then current and
lastly Demat. Super saver scheme is the most popular scheme in FD. Around 85%
of respondents are able to maintain their AQB of Rs. 5000 in saving account. ATM
facility is mostly used among all direct banking channels as 45% respondents
agreed to this. Lack of knowledge about DBC is the most important reason for not
using DBC. Also awareness about them is the reason DBC performance is rated as
satisfactory.
HDFC Bank’s performance is rated as satisfactory. Executives have satisfactory
knowledge about products.74% of respondents faced no problem while maintaining
their account. HDFC Bank is preferred the most because of facilities & better
plans.
11. Recommendations
Service charges for non maintenance of AQB in saving account should be
decreased.
Demonstrate the use of Direct Banking Channels (DBC) like ATM, phone banking,
net banking, For account opening and delivery of welcome kit, time should be
reduced.
The bank should provide regular and frequent calls to their profitable customers to
retain clientele & to make them feel more comfortable and attached to the bank
(CRM).
HDFC Bank should also bring a new feature of CC (Cash Credit) limit.
12. Learning Outcomes
It enhanced my ability to accurately diagnose the problems.
Gain an understanding of the function as well as operation of the bank.
Strengthen my interpersonal communication skills with customers.
