Winter Internship in Bajaj Finance Limited of 45 Days at Tata Croma on Consumer Durables Finance.

1. WINTER INTERNSHIP
PRESENTATION 2024
PRESENTED BY:
AVIRAL SHUKLA
Impact of EMI options on Purchase
Decisions at Croma

2. Contents Page
1 1. Executive Summary 2 2. Sector Analysis
3 3. Company and Products 4 4. Tasks Performed
5 5. Research Work 6 6. Learnings

3. Executive summary
 In this internship I have been given the work of
Target of 10 QR Scans Per Day and 8 Customer
Conversion per Day.
 While doing survey I visited in Pimpri, Kothrud,
and Baner Store too and Collected more than 40
responses for the purpose of survey.
 Apart from this I have to Pitch the customers for
Bajaj Finance to avail the No cost EMI Benefit
and I also pushed Customers form Cash Purchaser
to EMI Payers.
 From this internship I have came to known how to
pitch the newly introduced Schemes of the
company to the Customers.
 I have been able to Pitch 12Customers/Per Day
for Bajaj Finance no cost EMI benefits.

4. Sector Analysis

5.  Bajaj Finance Ltd. (BFL, Bajaj Finance or ‘the Company’), a Non-Banking Financial
Company (NBFC – D) affiliate of Bajaj Fiserv Ltd., is duly registered with the Reserve Bank
of India (RBI).
 Incorporated as Bajaj Auto Finance Ltd. on 25 March 1987, Bajaj Finance was set up as a
Non-Banking Financial Company with the objective of financing two, three-wheeler segments
cars.
 A decade into the auto finance sector, the company put forward the IPO for issuance of equity
shares and listed on the Bombay Stock Exchange and the National Stock Exchange of India.
 The thirty-five-year old enterprise, BFL, now has become a leading participant in non-
banking financial sector in India. Combined, it has 726 lakh customers and assets of ₹
197,452 cr; interest income of ₹ 21,892 cr; profit after tax of ₹ 7,028 cr.
About Company

6. About Bajaj Finance Limited
BFL has spread out to 3,504 locations across the country, out of which 2136
are in the rural/ smaller towns and villages. The geographical expansion, the
huge customer base and the digital transformation remain the key pillars of
the Company’s growth. undefined
Consumer
Lending
SME Lending
Commercial
Lending
Rural Lending Deposits
Partnerships
and Services

7. Business Performance
 In FY2022, BFL gave out 24.7 million loans which is a 46% increase
compared to FY2021.
 It is found in 3,504 sites in the country, located in towns and villages.
 It does so via 133,200 plus distribution points across India.
 In FY2022, the Company added over 9 million customers to its customer
base taking it to 57.6 million customers as of 31 March 2022, a 19%
growth over 31 March 2021.

8. Consumer Durable Finance
o "Consumer durable finance means to provide the finance on the consumer durable product
like, washing machine, TV etc. it is known as consumer durable finance"
o The consumer durable finance provide the 0% interest on durable product to the consumer.
This gives customers another compelling reason to opt for 0% interest Consumer Durables
Finance for their durables purchases.
o Consumer durables finance schemes are generally available at the dealer location (point. of
sale) or the showroom. The beneficiaries are not just customers lenders. manufacturers, and
retailers too benefit. Manufacturers gain from the resultant boost to sales and increased
consumer preference towards high- margin products.
o Financing schemes enable customers, especially those with lower income levels, to use
future income streams to buy consumer products upfront and pay in installments over a
period.

9. How Bajaj Changed!
 EMI Card (Easy Monthly Installments)
 Bajaj FinServ Lending launched an innovative product in 2011-12 for its existing Consumer
Durables Finance customers.
 Through the EMI card, an existing customer can buy any consumer durable by simply
swiping the EMI card across our dealer partner outlets, without the need for any repeated
documentation.
 This is another industry first, leveraging the technology investments the company has made
and is a proof point of our commitment to investing in growing our relationship with our
existing customers.
 Tracking methodology of customer is very smooth (by using EMI card

10. Major Competitors of Bajaj Finance Limited
 HDFC Bank is one of the largest private sector banks in India, and they offer a wide range of
consumer durables financing options, including personal loans, credit cards, and two-wheeler
loans. They have a strong brand presence and a large customer base, which makes them a
major competitor to Bajaj Finance Limited.
 ICICI Bank is another large private sector bank in India that offers a wide range of consumer
durables financing options. They are known for their innovative products and services, and
they have a strong presence in the online space. This makes them a significant competitor to
Bajaj Finance Limited.

11. Task Performed
 Mastered customer interaction and conversion
techniques for effective sales and client satisfaction..
 Acquired insights into consumer behavior for
targeted marketing and improved service delivery.
 Developed personal finance concepts for better
budgeting and investment decisions.
 Managed FMCD sector consumer loans, ensuring
compliance and facilitating financing options for
customers.

12. S
C
H
E
M
E
S
C
H
A
R
T

13. About Research
o It was mainly through interviews with concerned
officers and staff, either individually or
collectively, sum of the information has been
verified or supplemented with personal
observation and real timework experience.
o My Sample size for the research is 50
Respondents

14. OBJECTIVES OF THE RESEARCH
 Understand the influence of EMI options on purchase decisions at Croma.
 Identify the most effective EMI options.
 Segment customers based on their responsiveness to EMI options.
 Assess the profitability of offering EMI options.
 Explore the potential impact of EMI options on customer lifetime value.
 Compare the effectiveness of EMI options offered by Bajaj Finance Limited
with those offered by other competitors at Croma

15.  Bajaj Finserv became necessary for almost every consumer who wants. to purchase
product on credit.
 Other competitors are also slowly developing and creating business for them. Which has
been hurting Bajaj Finserv cross selling opportunity.
 Bajaj Finserv has been rapidly growing in integrated technology. Virtual card, Retail
Finance is result of that.
 Some potential customers are diverting to competitors due to low cibil score although they
had good current record
 EI card holder get frustrated when they unable to get same process outside of city.
 Some customers are complaining that in some of retail outlet Bajaj Finserv is taking
processing fee like kings electronics, Sargam, Snehanjali Vijay Sales.
Findings

16.  Bajaj Finserv has very strong sales team in loan sector
because it's very challenging task to satisfy educated
customer.
 The project gives an insight to the awareness rate in the
population of thane city.
 Due to Bajaj Finserv lending, credit card sector get
booster people started to show willingness to disposal of
their income
 Bajaj Finserv now felling a pinch from their competitor
specially by capital first HDFC
Conclusion