service sector mgmt (tourism)

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service sector mgmt (tourism)

  1. 1. SERVICE SECTOR MANAGEMENT PROJECT ON TRAVEL AND TOURISM SERVICES
  2. 2. <ul><li>INTRODUCTION </li></ul>&quot;Tourism is an industry without smoke, education without classroom, integration without legislation and diplomacy without formalities.&quot;
  3. 3. <ul><li>definition </li></ul><ul><li>According to Hunziker and Krapf, &quot;tourism is the totality of relationship & phenomenon arising from the travel l and stay of strangers, provided the stay does not imply the establishment of a permanent residence and is connected with a remunerated activity.“ </li></ul><ul><li>scope of tourism </li></ul><ul><li>Worlds largest industry employing around 200 million of workers & it is expected to provide 350million jobs in the next 5 yrs. It is growing at almost twice the rate. </li></ul>
  4. 4. FACTORS DEVELOPING TOURISM <ul><li>NATURAL FACTORS NATIONAL </li></ul><ul><li>SOCIO-ECONOMIC FACTORS NATIONAL </li></ul><ul><li>POLITICAL FACTORS NATIONAL </li></ul>
  5. 5. <ul><li>IMPACT OF TOURISM INDUSTRY ON INDIAN ENVIRONMENT </li></ul><ul><li>TOURISM IS AN INVISIBLE TRADE THAT STIMULATES MANY ECONOMIC BENEFITS . </li></ul><ul><li>IT INFACT GENERATES MORE EMPLOYMENT OPPORTUNITIES. </li></ul><ul><li>IT LEADS TO A LOW LEVEL OF INVESTMENT DUE TO THE EXPENDITURE OF THE TOURISTS . </li></ul><ul><li>THE LAND VALUE AT THE TOURIST SPOT IS TOO EXPENSIVE. </li></ul><ul><li>DECLARING CERTAIN AREAS COMPLETELY TO TOURISM. </li></ul><ul><li>ALLOWING LIMITED NUMBER OF TOURISTS AT A PARTICULAR TIME. </li></ul><ul><li>IT HELPS TO GENERATE FOREIGN EXCHANGE EARNINGS.EG.IT GENERATED FOR INDIA FOREIGN EXCHANGE EARNINGS OF MORE THAN 11,000 CRORES IN 1997-98. </li></ul>
  6. 6. PLANNING OF TOURISM <ul><li>Demand and supply pattern : </li></ul><ul><li>Establishing objectives </li></ul><ul><li>Territorial planning </li></ul><ul><li>Availability of basic infrastructure </li></ul><ul><li>Planning the finance : </li></ul><ul><li>Availability of basic infrastructure </li></ul><ul><li>The Administration Structure </li></ul><ul><li>Publicity and Promotion </li></ul><ul><li>Monitor progress </li></ul>
  7. 7. TOURISM PRODUCTS (A) Accommodation (B) Attraction (C) Transportation (D) Recreation (E) Shopping (F) Restaurant
  8. 8. FEATURES OF TOURISM PRODUCTS (1) Service product (2)Highly perishable (3)Services used for pleasure (4) Users are heterogeneous group of people (5)Requirement of Adequate Infrastructure (6)Users to come production centre FINANCIAL CONSEQUENCES WHICH ARISE AS A RESULT OF PERISHABLILITY OF TOURISM SERVICE
  9. 9. Market Segmentation Bases (A) Geographic Segmentation (B) Demographic Segmentation (C) Psychographic Segmentation (D) Socio-economic Segmentation MARKETING MIX FOR TOURISM PRODUCT Pricing Promotion Place People Process Physical Evidence
  10. 10. Role of tourism department Barriers to growth Approach-Related barriers Positioning a tourism destination to gain a competitive advantage Effective Positioning Positioning Intangibles
  11. 11. Positioning Process a. Market Positioning b. Psychological Positioning c. Objective Positioning d. Subjective Positioning e. Positioning Approaches
  12. 12. a. CULTURAL AND HERITAGE TOURISM b. BEACH AND COASTAL TOURISM c. VARIETY OF CUISINE d. VILLAGE TOURISM e. WILD LIFE f. ADVENTURE TOURISM i. FAIRS AND FESTIVAL. g. SHOPPING CENTERS ENHANCING INDIA’S COMPETITIVENESS AS A TOURIST DESTINATION
  13. 13. DIFFERENT STATEGIES OF SOTC <ul><li>Strategic Intelligence system (SIS) in the area of strategic </li></ul><ul><li>Tourism Planning </li></ul><ul><li>Re-engineering </li></ul><ul><li>Customized Marketing in the Area of Strategic Marketing </li></ul>
  14. 14. DOMESTIC TOURISM RURAL TOURISM MARKETING FUTURE OF TOURISM INDUSTRY IN INDIA
  15. 15. BUSINESS REPORT ON SOTC
  16. 16. <ul><li>INTRODUCTION </li></ul><ul><li>SCOPE </li></ul><ul><li>HISTORY OF SOTC </li></ul><ul><li>PLANNING OF TOURISM </li></ul><ul><li>TOURISM PRODUCTS </li></ul><ul><li>MARKETING SEGMENTATION OF SOTC </li></ul>
  17. 17. <ul><li>MARKETING MIX FOR TOURISM PRODUCT </li></ul>PRODUCT MIX:
  18. 18. <ul><li>SOTC - Voted The Best Outbound Tour Operator 2004 and 2005 </li></ul>
  19. 19. DIFFERENT STATEGIES OF SOTC <ul><li>Strategic Intelligence system (SIS) in the area of strategic </li></ul><ul><li>Tourism Planning </li></ul><ul><li>Re-engineering </li></ul><ul><li>Customized Marketing in the Area of Strategic Marketing </li></ul>
  20. 20. Thanks for your corporation HAPPY JOURENY

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