8. FEATURES OF TOURISM PRODUCTS (1) Service product (2)Highly perishable (3)Services used for pleasure (4) Users are heterogeneous group of people (5)Requirement of Adequate Infrastructure (6)Users to come production centre FINANCIAL CONSEQUENCES WHICH ARISE AS A RESULT OF PERISHABLILITY OF TOURISM SERVICE
9. Market Segmentation Bases (A) Geographic Segmentation (B) Demographic Segmentation (C) Psychographic Segmentation (D) Socio-economic Segmentation MARKETING MIX FOR TOURISM PRODUCT Pricing Promotion Place People Process Physical Evidence
10. Role of tourism department Barriers to growth Approach-Related barriers Positioning a tourism destination to gain a competitive advantage Effective Positioning Positioning Intangibles
11. Positioning Process a. Market Positioning b. Psychological Positioning c. Objective Positioning d. Subjective Positioning e. Positioning Approaches
12. a. CULTURAL AND HERITAGE TOURISM b. BEACH AND COASTAL TOURISM c. VARIETY OF CUISINE d. VILLAGE TOURISM e. WILD LIFE f. ADVENTURE TOURISM i. FAIRS AND FESTIVAL. g. SHOPPING CENTERS ENHANCING INDIA’S COMPETITIVENESS AS A TOURIST DESTINATION
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