• Nature Tourism means“experiencing natural places, typically
through outdoor activities that are sustainable in terms of their impact
on the environment.”
• In its broadest sense,
nature in tourism
natural places, typically
through outdoor activities
that are sustainable in
terms of their impact on
Ecotourism is ecologically
with a primary focus on
• natural areas, that
ecotourism is a type of nature tourism that benefits local
communities and destinations environmentally, culturally and
Generally, Nature tourism deals with living parts of the natural
It responsible travel to natural areas, which conserves the environment and
improves the welfare of local people.
As a Examples include bird watching, photography, stargazing, camping,
hiking, hunting, fishing, and visiting parks.
Travelers want what is real, and they want to be immersed in a rich natural,
cultural, or historical experience.
Involves travel to natural destinations
Builds environmental awareness
Provides direct financial benefits for conservation
Provides financial benefits and empowerment for local people
Respects local culture
Supports human rights and democratic movements
Benefits of nature tourism
Most of the tourists prefer to spent a nature based tourism. As a example
Nearly( $1 billion was spent on wildlife-related recreation in Washington in 2001,
mostly in rural communities.)
nature tourism is a good match for rural community.
it can preserve or improve quality of life and natural resources .
Can provide jobs and increased local revenues, and enhancing community
cohesion and pride.
It gives live experienced to the tourists through participate in hunting, fishing,
birds watching, hiking and camping
provides incentives for local communities and landowners.
Nature tourism has become one of the fastest-growing sectors of the tourism
industry, growing annually by 10–15% worldwide (Miller, 2007).
In 2005, an analysis found that more than 2/3 of US and Australian travelers
and 90% of UK tourists believe that within the hotel’s responsibility should
be considered the active protection of the environment and the support
of local communities.
Provision of incentives for the reconstruction of cultural heritage
monuments and the preservation of the natural environment,.
Co-operation with the public sector in order to ensure that the hotels keep
the high standards to keep the environment well.
Sri Lanka is a country rich in its bio-diversity compared to others, and this
is a competitive advantage in attracting tourists and promoting nature
At present, authorities are only concerned about bringing in the big names
in leisure & tourism sector and neglect the foreign revenue the country
could raise by establishing a proper plan to promote the country’s bio-
Government try to build mega hotels destroying the country’s bio-diversity
and then spend substantial amounts of money to rectify the damage caused
Some power crazy politicians and their assistants highly involve in
destroying forests for their own benefits
Sri Lanka is a prime destination in Asia for Tourism in the likes of Agro
Tourism, Eco Tourism, Adventure Tourism, Culture Tourism, Nature
Include varies nature tourism factors like, Adventure, Culture, History,
Agriculture his heart's desire in Camping, Bird watching, Hiking, Wild life,
sanctuaries, Safaris, parks, White water rafting ,, Buddhism, Ayurveda,
Butterfly Watching, Ancient Civilizations, Waterfalls, Sri Lanka's Native
/indigenous Tribe - Veddas -, Asian Elephants, Fishing, Yoga / Meditation.
Sri Lanka is home to many more endemic species such as this. It can earn so
much foreign revenue by promoting these species.
Sri Lanka has great ancient civilization. Also hosts innumerable cultural
sites of antiquity.
1. Plant diversity and
endemism in Sri Lanka
are quite high.
2. Of 3,210 flowering plants
belonging to 1,052 genera
3. 916 species and 18 genera
4. Over 55 dipterocarp (Hora)
is unique to Sri Lanka.
5. There 50 species of
6. More than 50 known
freshwater crabs are also
confined to Sri Lanka.
But We look at all the mega hotels overseas and try to
attract them here without considering its impact on the
Accommodation of client's choice like in Hotels, Small Hotels, Lodges,
Jungle Camps, Luxury Camps, Cabins, Beach Hotels, Resorts than super
Marketing Promotion (The Government should aggressively promote the
country in the fast, emerging markets and carry out varied advertising
Develop the lesser known attraction places and implement sound
advertising campaigns for communicate these places at world wide
Impose new rules and regulations for protect the natural environment and
increase the awareness of nature tourism with public.
Provide low cost holidays with substantially high quality accommodation
facilities as a competitive manner.
Improve the existing road networks and develop existing roads to hotels
located in various parts of Sri Lanka.