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Nature tourism


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Nature tourism

  1. 1. Nature Tourism Where We Stand S.P.K.Atapattu Department Of Marketing Management
  2. 2. What Is Nature Tourism?
  3. 3. • Nature Tourism means“experiencing natural places, typically through outdoor activities that are sustainable in terms of their impact on the environment.”
  4. 4. Nature tourism • In its broadest sense, nature in tourism involves experiencing natural places, typically through outdoor activities that are sustainable in terms of their impact on the environment. Ecotourism Ecotourism is ecologically sustainable tourism, with a primary focus on experiencing • natural areas, that fosters environmental and cultural understanding. ecotourism is a type of nature tourism that benefits local communities and destinations environmentally, culturally and economically.
  5. 5.  Generally, Nature tourism deals with living parts of the natural environments.  It responsible travel to natural areas, which conserves the environment and improves the welfare of local people.  As a Examples include bird watching, photography, stargazing, camping, hiking, hunting, fishing, and visiting parks.  Travelers want what is real, and they want to be immersed in a rich natural, cultural, or historical experience.
  6. 6.  Involves travel to natural destinations  Minimizes impact  Builds environmental awareness  Provides direct financial benefits for conservation  Provides financial benefits and empowerment for local people  Respects local culture  Supports human rights and democratic movements
  7. 7. Benefits of nature tourism Most of the tourists prefer to spent a nature based tourism. As a example Nearly( $1 billion was spent on wildlife-related recreation in Washington in 2001, mostly in rural communities.)  nature tourism is a good match for rural community. it can preserve or improve quality of life and natural resources . Can provide jobs and increased local revenues, and enhancing community cohesion and pride. It gives live experienced to the tourists through participate in hunting, fishing, birds watching, hiking and camping provides incentives for local communities and landowners.
  8. 8.  Nature tourism has become one of the fastest-growing sectors of the tourism industry, growing annually by 10–15% worldwide (Miller, 2007).  In 2005, an analysis found that more than 2/3 of US and Australian travelers and 90% of UK tourists believe that within the hotel’s responsibility should be considered the active protection of the environment and the support of local communities.  Provision of incentives for the reconstruction of cultural heritage monuments and the preservation of the natural environment,.  Co-operation with the public sector in order to ensure that the hotels keep the high standards to keep the environment well.
  9. 9.  Sri Lanka is a country rich in its bio-diversity compared to others, and this is a competitive advantage in attracting tourists and promoting nature tourism  At present, authorities are only concerned about bringing in the big names in leisure & tourism sector and neglect the foreign revenue the country could raise by establishing a proper plan to promote the country’s bio- diversity.“  Government try to build mega hotels destroying the country’s bio-diversity and then spend substantial amounts of money to rectify the damage caused by it.  Some power crazy politicians and their assistants highly involve in destroying forests for their own benefits
  10. 10.  Sri Lanka is a prime destination in Asia for Tourism in the likes of Agro Tourism, Eco Tourism, Adventure Tourism, Culture Tourism, Nature Tourism  Include varies nature tourism factors like, Adventure, Culture, History, Agriculture his heart's desire in Camping, Bird watching, Hiking, Wild life, sanctuaries, Safaris, parks, White water rafting ,, Buddhism, Ayurveda, Butterfly Watching, Ancient Civilizations, Waterfalls, Sri Lanka's Native /indigenous Tribe - Veddas -, Asian Elephants, Fishing, Yoga / Meditation.  Sri Lanka is home to many more endemic species such as this. It can earn so much foreign revenue by promoting these species.  Sri Lanka has great ancient civilization. Also hosts innumerable cultural sites of antiquity.
  11. 11. 1. Plant diversity and endemism in Sri Lanka are quite high. 2. Of 3,210 flowering plants belonging to 1,052 genera 3. 916 species and 18 genera are endemic. 4. Over 55 dipterocarp (Hora) is unique to Sri Lanka. 5. There 50 species of amphibians. 6. More than 50 known freshwater crabs are also confined to Sri Lanka. But We look at all the mega hotels overseas and try to attract them here without considering its impact on the environment.
  12. 12.  Accommodation of client's choice like in Hotels, Small Hotels, Lodges, Jungle Camps, Luxury Camps, Cabins, Beach Hotels, Resorts than super luxury buildings.  Marketing Promotion (The Government should aggressively promote the country in the fast, emerging markets and carry out varied advertising campaigns. )  Develop the lesser known attraction places and implement sound advertising campaigns for communicate these places at world wide  Impose new rules and regulations for protect the natural environment and increase the awareness of nature tourism with public.  Provide low cost holidays with substantially high quality accommodation facilities as a competitive manner.  Improve the existing road networks and develop existing roads to hotels located in various parts of Sri Lanka.
  13. 13. Thank You!