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Targets vs Accomplisments

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  1. 2. Medium- Term Development Plan: Tourism Ray Jason A. Bornasal BSE 41
  2. 3. Overview Tourism has contributed significantly to the growth and competitiveness of the Philippine economy. While challenges in the global and domestic fronts have been encountered, it can be said that the industry’s performance for the past three years has set it on track to achieve its goal in becoming a powerful economic growth engine for generating jobs and creating economic activity in the country.
  3. 4. Department of tourism Main mission The Department of Tourism (DOT) shall be the primary government agency charged with the responsibility to encourage, promote, and develop tourism as a major socio-economic activity to generate foreign currency and employment and to spread the benefits of tourism to both the private and public sector.
  4. 5. Brief History of the Department of Tourism (DOT) -1950s - Started as a private initiative, the Philippine Tourist & Travel Association was organized. - 1956 - The Board of Travel & Tourist Industry was created by law. - 1973 - The Department of Tourism (DOT), Philippine Tourism Authority (PTA), and Philippine Convention Bureau (PCB) were created by the Philippine government.
  5. 7. Hon. JOSEPH ACE H. DURANO Secretary Tel. No.: (632) 524 1751 Fax:(632) 521 7374 [email_address]  
  6. 8. The Philippine Tourism The tourism industry is among the sectors that has the potential to boost the Philippine economy. It can be a powerful economic growth engine for the country, if developed in a sustainable manner. It deserves to be a top priority for national development because of the following reasons:
  7. 9. <ul><li>It is a powerful and efficient industry; </li></ul><ul><li>It creates strong peripheral benefits; </li></ul><ul><li>The Philippines can compete and win; and </li></ul><ul><li>It helps maintain cultural integrity, essential ecological processes, biological diversity and life support systems. </li></ul>
  8. 10. *m= million Source: 2004- 2.3 m 2005- 2.6 m 2006- 3 m 2007- 3.5 m 2008- 4 m 2009- 4.5 m 2010- 5 m <ul><li>DOT </li></ul>Allocate 60-80 % of promotional budget to aggressive multi-channel promotion <ul><li>Focus tourism promotion on identified markets and products </li></ul>1) Increase international arrivals to 5 million Measurable output Agencies Activities Strategies Outcome
  9. 11. Visitor Arrivals :2004-2007 Source: Accomplishments versus Targets 2.3 m 2.6 m 2.8 m 3.1 m 2.3 m 2.6 m 3 m 3.5 m 2004 2005 2006 2007 Visitor arrivals Target Year
  10. 12. 2004- 2.81 m 2005- 3.25 m 2006- 3.74 m 2007- 4.30 m 2008- 4.91 m 2009- 5.50 m 2010- 6.10 m <ul><li>DOT, DTI,OP, </li></ul><ul><li>PTA,PEZA, </li></ul><ul><li>BOI,DENR, </li></ul><ul><li>LGU’s, Private Sectors, etc… </li></ul>2) Increase employment from around 3 to 6 million Measurable output Agencies Outcome
  11. 13. <ul><li>Holidays, summer vacations, cultural and historical tours, spa and wellness (medical tourism), ecotourism, discovery of destination tours </li></ul><ul><li>DOT </li></ul><ul><li>Continue research for new markets </li></ul><ul><li>Developed and promoted in cooperation with the private sector products such as WOW Phils. </li></ul><ul><li>DOT, Private sector </li></ul><ul><li>Develop/promote diverse tourism products </li></ul>Actual Accomplishments 2004-2007 Agencies Activities
  12. 14. <ul><li>Increased number of police personnel assigned in tourist areas </li></ul><ul><li>Trainings conducted on tourist security </li></ul><ul><li>Conduct of trainings for to improve front line services </li></ul><ul><li>DOT, PNP, DILG </li></ul><ul><li>CAB, DFA, </li></ul><ul><li>DOT,ATO, </li></ul><ul><li>BOC </li></ul><ul><li>National and local police force will be mobilized to patrol and secure tourist destinations </li></ul><ul><li>Frontline services of immigration, custom and airport personnel will be upgraded </li></ul>Strategies: Reduce and minimize barriers for tourism growth Actual Accomplishments 2004-2007 Agencies Activities
  13. 15. <ul><li>Chartered flights allowed in Kalibo, Cebu/Mactan and Puerto Princesa, and Clark Airports </li></ul><ul><li>CAB, CDC </li></ul><ul><li>Open up more airports for scheduled and chartered flights from key markets </li></ul>Actual Accomplishments 2004-2007 Agencies Activities
  14. 16. Jobs Generated From 2004-October 2008 Source: DOT (as of Oct. 2008) Accomplishments versus Targets 2.8 m 3.2 m 3.5 m 3.8 m 3.1 m 2.8 m 3.3 m 3.7 m 4.3 m 3.85 m 2004 2005 2006 2007 2008 (Jan-Oct) Total Target Year