This document discusses issues in the digital marketing industry and provides advice for businesses. It notes problems like lack of experience from new entrants, false promises, and businesses not having clarity on their own goals. It also advises businesses to be wary of unrealistic claims from marketers and to carefully consider a digital marketing course's trainer experience and whether it provides practical skills.

2. 2www.ivipanan.co.in

3. Platforms of Digital Marketing
Social
Media
Marketing
SEO
Google
Ads
Web
Analytics
Blogging
Content
Strategist

4. Dark side of Digital Marketing industry
• Lack of exposure
• New entrants. No experience
• False promises
• Everybody is an “Industry Expert”!!
• No real-life live project experience
• Reading and delivering
• Copying other’s practice to expect the same result

5. Problems with customers
• No clarity of own business
• Confused between marketing and sales
• No long-term marketing blueprint
• Expectation on sales without focusing on marketing
• Heavy reliance on marketing agency
• Lack of involvement

6. Problems with customers
• No clarity of own business
• Confused between marketing and sales
• No long-term marketing blueprint
• Expectation on sales without focusing on marketing
• Heavy reliance on marketing agency
• Lack of involvement

7. Businesses are misguided like this…
• Social media images
• Festival posts
• First rank on Google in a month
• Website content writing (By a fresh college grad!)
• Traditional marketing is dead

8. Think before opting for DM course
• Experience of a trainer
• Is a trainer practitioner too?
• Understand the content of training program
• What after the course?
• Live project?
• Is there a team with trainer?
• Does he inspire to move ahead?

9. DIGITAL MARKETING TREND

10. DIGITAL MARKETING TREND