How to leverage social media to strengthen the employer brand. This document suggests the different ways to help HRs in building a strong social organization. The author of this presentation is a renowned digital marketing trainer and consultant based out in Gujarat, India. His passion for marketing and liking for HR management is known to many. Bhautik Sheth is a seasoned professional and his mastery in management domain is quite remarkable.

1. Leveraging
Social Media
For Employer Branding
Bhautik Sheth (Founder)

2. Academic: MCA, MBA (Marketing), PGDBM, PGDRM,
PGDID, BSc.
16+ years of experience
Advisor to Digital Marketing committee for 2021-22
and Co-chairman in 2022-23 at SGCCI
Student Start-up and Innovation Policy Advisory
Committee Member at VNSG University in 2019
Member of the Board of Studies (Management) at
Vanita Vishram University
Trainer for Digital Marketing subject at CREDAI-MCHI’s
certificate program
Conducted workshops at KL-Malaysia, Dhaka-
Bangladesh, BIT-Ranchi
Served as a guest/visiting faculty in 20+ universities
and colleges in Gujarat
Former online trainer of Google and Manipal Global
Education’s Digital Marketing program.
Trained more than 60,000 people in Digital Marketing
Consulted 115+ businesses
CONSULTANT & TRAINER
BHAUTIK SHETH

3. BRAND<>BRANDING
In the context of the organization?

4. BRAND<>BRANDING
Who are they?
What are they about?
Their CORE VALUE
Let their people experience and
then talk about this

5. WHO ARE YOU?

6. WHAT SHOULD BE
EMPLOYEES' FOCUS?
HUNDREDS AND THOUSANDS OF
PEOPLE ARE LOOKING FOR SOMEONE WHO CAN
SOLVE THEIR PROBLEM
SOLVE THEIR PROBLEM WITH YOUR,
KNOWLEDGE
EXPERIENCE
USE CASES

7. SOCIAL MEDIA
With the smart and strategic use of
To stay connected For Fame
For marketing FOMO
To help others

8. TALK ABOUT YOUR
Your skills are 'valued' in your company Your knowledge is helping your team to
complete tasks
How you are contributing to the growth
of your company
SKILLS KNOWLEDGE CONTRIBUTION

9. WHAT IS THE ROLE OF HR?
Inspire your team
Develop the organizational context
Create a Social media policy
Integrate with Performace appraisal

10. Leverage LinkedIn

11. Leverage LinkedIn

12. Leverage LinkedIn

14. Add Commitment with proof

15. How many Newsletter submitted by an
employee to Create a Newsletter for
company page
Add New KPIs How many times employee's content
came in Trending Coworker Content
Who does maximum reposts from
company's page to Amplify the voice of
organization
How many employees generated posts
from 'Recommend To Employees' posts
TCC
AVO
RTE
CAN

16. REMEMBER
PROFESSION BASED
SOCIAL PERSONA
FAME IS GOOD
BUT IT IS FADE
CONSISTENT WITH
QUALITY CONTENT
YOU AND COMPANY - BOTH
CAN GROW TOGETHER

17. THANK YOU
Any questions?
98256 56211 bhautik@ivipanan.co.in ivipanan.co.in