The documentary examines the marketing of musician Meatloaf and how celebrities can influence audiences. It uses a non-linear structure and interviews Meatloaf as well as others in the music industry. A variety of camera techniques, editing styles, archive footage, and graphics are employed to keep the documentary interesting while exploring the themes of marketing and audience manipulation in the music world.
1. Type Of Documentary: The documentary 'The Marketing of Meatloaf' is a mixed
documentary as it includes a range of interviews, narration and archive footage.
Themes: The main theme in the documentary is the importance in marketing in the
music industry, also another key theme is how the music artists can influence their
audience into doing things and how celebrities can also have a part in manipulating
the audience.
Narrative Structure: The Meatloaf documentary has a closed narrative structure as
all of the audiences questions get answered and it is also non linear structure as it
does not follow in chronological order as well as being a single strand documentary.
2. Camera Work: The camera work was conventional as the interviews
were set up so that the interviewees were positioned in the left or right
third of the screen in either a close up or a medium close up. This
documentary also used a handheld shot a number of times which meant
that you was able to get in on the action and the camera man had to
react quickly to get all of the footage. There was also panning and
zooming in the documentary which helped to bring a variety of shots
which made the documentary more interesting.
Mise En Scene: The mise en scene was considered in the interviews as
the Chroma Key was used a lot in developing the interviews using a
green screen and adding archive footage into the background of the
interviews, this happened in all of the interviews apart from the
meatloaf one which meant that his interview was different to the rest.
Sound: There was a voice over for the whole of the documentary who
was male and spoke very calmly throughout. There was also a musical
introduction at the beginning of the documentary which had relevance
as Meatloaf is a musical artist. There is also non-diegetic music played,
including Meatloaf songs which were very on topic.
3. Editing: There was a wide range of editing throughout the documentary
including a montage which had clips relating to the show and of the passing
of time. Dissolving of interviews was also used to display archive images
straight after. When skipping from archive material a cross cut was used
which gave the sense of urgency. Simple straight cuts were also used so
overall there was a mix of different editing techniques being used in the
documentary.
Archive Material: Some of the archive material included; award shows, music
videos, album covers and magazine covers. These bits of materials help to
keep the documentary interesting and back up things which were said in the
interviews.
Graphics: Graphics in the documentary were very basic and fit for purpose
when only being used to label the interviewees, this was done in a simple
white font with two separate lines.