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The Marketing of Meatloaf


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The Marketing of Meatloaf

  1. 1. The Music Biz<br />The marketing <br />of <br />meatloaf<br />
  2. 2. Type of Documentary –Mixed<br />Themes – Power of the media, making a career for an artist, manipulating the public to buy CDs and old vs. Young<br />Narrative Structure – <br />Non-linear: as the interviews are cut in different places throughout the documentary, so it isn’t in chronological order<br />Single Strand: as there is only one narrative thread involving Meatloaf<br />Closed: as all loose ends are tied and there is a clear ending<br />
  3. 3. Camerawork<br />Interviews – <br />They are framed to the left or right <br />Filmed either in: medium close-up, close-up or big close-up<br />The rest of the documentary - <br />The documentary includes point of view shots when going into the betting office<br />There is tracking when filming Meatloaf<br />Handheld is used on actuality footage so that the camera person can respond to movement quickly<br />Other examples of creative camerawork are: zoom, pan, tilting, long shots, extreme close-ups, low and high angles <br />
  4. 4. Mise-en-Scene<br />Chromakey (green or blue screen) is used when filming interviews and then archive footage is sourced, moreover the mise-en-scene is relevant to what they’re talking about<br />
  5. 5. Sound<br />Voiceover/narrator links the elements of the documentary together to create the narrative. It is a male voice who is slightly sarcastic and he uses standard English<br />There is the opening sequence music<br />The sound of screaming fans<br />Segments of Meatloaf songs<br />Sinister sounding music when talking about the graphics of the music discs <br />
  6. 6. Editing<br />All of the interview questions are cut out in the editing stage<br />Dissolve is used in and out of chromakey<br />Mainly just uses cut<br />There are elements of slow motion when Meatloaf is walking<br />Superimposed is used as the writing goes over the screen<br />The mise-en-scene is created in edits<br />
  7. 7. Archive Material<br />Music videos<br />TV coverage – Brit Awards<br />Magazine front covers and articles<br />Chart listings<br />Still images<br />Talk shows such as Top of the Pops<br />
  8. 8. Graphics<br />Names and relevance to the topic comes up when people are being interviewed<br />The series name – The Music Biz appears also<br />End credits<br />The graphics is white and in italics, which is simplistic<br />