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Marketing of meatloaf
1. This is a mixed
Marketing documentary, fully
narrated, With a
of Meatloaf closed narrative
structure and
following the
themes of old vs
young, influencing
behaviour, music, m
edia, marketing and
meatloaf.
2. This still image shows plain white graphics on the bottom of the
page, these graphics show the interviewee's name and their job
role. This still also shows the use of chromakey in the way that
there is an image in the background that would have been
inserted during editing. There is also red graphics in the form of
the logo. This still also uses the rule of thirds as the interviewee's
head in in the top left hand corner and he is not directly looking
at the camera which makes the audience understand that there
is someone interveiwing him top the right of the camera.
3. This image shows us that there is long shot low angle
and upwards panning on the Grammy awards building
to show the building s importance, which is also an
establishing shot, as it is one of the main focus’s at that
part of the documentary. Also outside the award
showed there was handheld camera work whilst
looking at the fans
outside, there was also
sounds of screaming
and chanting at the
same time, which
showed the reaction of
the fans outside
4. There was a use of handheld camera work during
the show which let the viewer see what was
happening through the cameraman's eyes. Other
sound that was used was the narrator who spoke
in standard English, and it was a males voice, the
only unconventional thing about the narrator was
that he was opinionated and sarcastic during the
programme. Other sounds were tense music
during the countdown, speeches at the awards
shows and songs during the documentary
relating to the artists that were being talked
about.
5. Archive Material
The archived material that was used were music
video clips from meatloaf, the village people
and take that, as well as footage from various
aw3ards shows, the top of the pops
countdown, footage from the television show
noels house party, and live footage from
concerts.
6. Editing
Editing during the documentary some was super
imposed where the interviews where over a
music video, which is known as chromakey there
is also a screen peel after some of the videos and
some of the magazine images. There are
dissolves on the interviews and spins on
images, montage is also used as well as the most
basic editing technique, cuts.
7. Sounds
There were alot of sounds in the meatloaf
documentary, for example there were artists
songs such as songs from meatloaf, the village
people a male narrators voice in standard
english there was also speeches, screaming
and clapping.
8. Camerawork
There was a long establishing shot to show the
whole building, as well as there being handheld
camerawork, which was a point of view shot to
show us what was happening from the view of
the camera one. There was also a low angle and
panning to show the importance of the building,
as well as the rule of thirds, as in all of the
interviews where using the rule of thirds and
where all right or left aligned, there was also
zoom ins and zoom outs, and slow motions shots.