1. ANALYSIS OF THE MARKETING
OF MEATLOAF

2. Title, Series and type
 Title: The marketing of meatloaf
 Series: the series was part of BBC 2’s
music business Doc series. It was
roughly made around the early 90s.
 Type: The type of documentary genre of
this is a mixed documentary because it
shares all of the conventions like voice
over, interviews, basic editing and
graphics as well as a good sense of
music and sound.

3. Themes
 Themes: The themes of the documentary
explore about the music industry and how
Meatloaf comes back to success.The main
theme however is more powerful and
meaningful than just simply the comeback of
the musician. It tells us how we as the public
can be easily influenced and manipulate in a
sense by the power of the music industry, let
alone others through media.

4. Narrative structure
 Narrative structure: The structure of the documentary was as
followed:
 Non linear because it didn’t follow a chronological order due to it
was skipping to parts that were suppose to be based further into
the future than the past. For example, the opening had an award
ceremony that happened after the marketing and in the making
of meatloaf the artist.
 Single strand because it was just only following how meat loaf
made a come back rather than other artists added into the
documentary. Despite there was a brief look on how they were
trying to make a comeback for the village people, it all linked
back to meat loaf towards the end as he was the one who gained
no 1.
 Closed ending because there's no loose ending, there's nothing
left for an open debate. Its just simply how Meatloaf got back
into the charts again.

5. Archive and graphics
 Graphics: The graphics included the opening sequence for the
series of documentary's it was based around. For example, the
series opening was of various interviews of music producers,
artist and record label owners put into a magazine/newspaper
frame.Other graphics included the opening title for the
documentary which had normal font and white font colour on
the base of a magazine heading.Other graphics included
banners to introduce various people (this was used in the
interviews) there was also tabloids and newspaper articles of
meatloaf in the background of the interviews.
 Archive material: The archive material included the award
ceremony, music videos like the meat loaf one itself and ones
like the Mr Blobby and the village people.There was also views
on newspaper/magazine pages.

6. Camera
 Camera: usually conventional, has
many conventional camera
techniques like close ups, medium
close ups, big close ups and long
medium shots. Conventional use of
the rule of third where the
interviewee is on the other half of the
screen. Some hand held (actuality
footage) used in places like the press
conference to follow the action.

7. Sound
 Voice over of British male, portrayed as calm, clear
and un-emotional. However, unlike most
documentaries there are some points where the
narrator is using sarcasm to point out on certain
points (like in the bit how he lists out all the people
who have helped market meatloaf and how the fans
have “helped” with his success suggests that the
documentary is telling us how easily manipulated
people can be).
 General soundtrack of meat loafs songs as if to
correspond with the mise en scene.
 Songs trying to make it to no 1, I.E.Village
people, Mr Blobby, ect.

8. Editing and Mise en scene
 Editing: Editing is rather basic from time to
time, showing cuts from one shot to the
next; this is rather conventional in
documentaries. How ever, especially in the
interviews there were one or two other edits
aside from the usual cut.There was a
dissolve to the next person in an interview
and there was also a flip of another person in
one interview (so they were not in the way of
meatloaf's face in the backgrounds).