This documentary examines Meatloaf's career and marketing techniques through interviews and archive footage. It explores how the music industry wanted to rebrand Meatloaf to compete with other artists like Take That and The Village People. Scenes show Meatloaf receiving awards, recording music videos, and performing concerts. The documentary analyzes Meatloaf's marketing strategy that led to Christmas number 1 compared to the failed strategy of The Village People. Various camera techniques and editing styles are used along with diegetic and non-diegetic sounds to tell the story.

1. MARKETING
MEATLOAF
Analysis of a documentary.

2. Type of documentary:
 Marketing Meatloaf is an mixed documentary
as it includes; Archive footage, Interviews,
Narration, all of this supports the evidence for
exposition.

3. Themes
 Themes within this documentary is; music, as
well as marketing techniques used by the
music industry.

4. Narrative Structure:
 Beginning: Opens at the Brits and shows artists
receiving awards and praising them self's. It also
shows how Meatloaf views him self and how he
markets him self.
 Middle: Through out the middle of the
documentary it shows how the music industry
wants to rebrand Meatloaf. It also how's how they
are worried about the competition from; Take That,
The Village People and Mr Blobby.
 End: Towards the end of the documentary we see
how Meatloaf's marketing technique was
successful and how The Village People failed. It
also shows Meatloaf being Christmas number 1.

5. Camera Work:
 Close ups of Meatloaf and other interviewees
during the interview which show him looking
into space. Tell us he’s the subject of the
interview.
 Panning shots are also used showing the
crowds at the music, they are also used to
show full rooms during the behind the scenes
shots of the awards ceremony's.
 A low angle is used when Meatloaf is
performing at the awards ceremony which
makes him look powerful.
 A long shot is used of the music executives
around a table, this shows how many people
are involved in rebranding Meatloaf.

6. Editing:
 Blue screen is heavily used during the
interview footage during this documentary.
 During this interview they have also flipped
one of the interviewees on the screen, this
changed the continuity of the documentary as
they have already shown the interviewee
before flipping the footage.
 Slow motion is used during concert footage of
Meatloaf which show how he performs.
 Simple straight cuts are used throughout the
documentary.

7. Mise-en-scene:
 Interviews with Meatloaf are recorded behind
the scenes of him shooting his music video.
 Also other interviews are filmed in recording
studios which are relevant to the themes of the
documentary.
 We also follow Meatloaf on set, meeting fans,
concerts and at awards ceremonies.

8. Sound:
 Non-diegetic sound of the song ‘Id do anything
for love’ is played though out the documentary.
Non-diegetic music of Top of the Pops theme
is played when talking about chart positions.
 Diegetic dialogue of sound played from the
interviews.

9. Archive Material:
 Archive footage of the Brit Awards is
used as well as footage from the
Grammys.
 Footage of Meatloaf in concert and
clips of his music video is used
during the documentary.
 An montage of peoples acceptance
speeches is added in the
documentary as well as clips of
people walking to the stage to
accept their awards.

10. Graphics:
 The graphics in this documentary
are fancy compared to the
graphics used in ‘The Devil made
me do it.’
 A graphic at the bottom of the
screen tells the audience the
interviewees name as well as
their position in the business.