Coors As A Successful Commodity

Coors As A Successful Commodity
The brewing industry has traditionally been a successful commodity. In the year 1985, the brewing
industry's consumption and sales ceased increasing and became frame. During this time, Coors
emerged as one of the most successful brewing industries in the country, raising their sales by 13
percent. Throughout this course, I have learned that a company will be able to maintain success if
they are able to receive more earnings on capital than their expenses. Throughout the first 100 years
or so, Coors was an extremely successful brewing company. How did Coors become so successful
so quickly? Coors, in their early years, began selling only to a select few western states. Coors was
very effective during the time when they were selling to these states. Their centralized location
allowed them to easily ship to these states and low prices helped establish them early on as an
effective brewer. Over time, however, Coors began to stabilize and lag behind competition. Being
the most successful brewing company for such a long time may have hurt Coors in the long–run. As
competing major breweries began implanting new strategies and tactics, and Coors would stick to
what they had been doing all along. Coors needs to realize that in order to stay competitive in an
industry adapting to change is a vital entity. Adolph Coors and the Coors' industry began as a single
brewing facility in Golden, Colorado in 1873 that, according to the Coors Case, initially only
manufactured near
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Analysis of English Alewives and their Societal Roles
Introduction to Alewives and Their Role in Society
The brewing of fermented grain based ale in the England had widespread purposes and served all
facets of English society; all economic classes, age groups, religious dominions and sexes partook in
the daily consumption of this staple beverage. The brewing of the drink has economic, religious,
cultural, and gender based implications present in the secondary sources and writing of academics.
We must explore why this beverage played such a significant role in the everyday lives of the people
of this region, and how the brewing of such drinks by women was integral to its sustenance. The
ultimate purpose of my research is to study the occupational habits of women specifically in the the
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The book further divides the statistics of ale brewing, ale selling and the societal implications of
both under the patriarchal influence in England. McIntosh postulates that the demise of the
participation of women in the world of ale selling is attributed to several reasons. This shows that
dependent upon the class of the woman's family, this would allow them to exercise semi–economic
autonomy along with the ability to maintain their own trading relationships. In smaller rural areas of
England, micro–monetary interactions took place, rather than in the more developed and urban
areas. These sorts of small time trade relationships would happen in the mid 14th century up until
the 1550's, when industrial trading enterprises would overshadow any small scale commerce.#
This book sums up regional government tax records containing specific numbers of women in the
food and beverage selling/production and is mostly the inspiration for the abstract in which I intend
to find out more on this subject. These tax measurements implicate the function and position of the
women within English society between 1300–1620, and further explores the

The Coors Brewing Industry : Great Growth And Expansion
The Coors brewing industry had many ups and downs throughout its history dating back to its start
in 1873 (Adolf Coors in the Brewing Industry). There were times of great growth and expansion that
would get interrupted by numerous setbacks. Some were small and some led to extreme changes. It
sounds similar to any type of business. However, the different generations of the Coors family
seemed to find ways to usually compete with their competitors and maintain the success of the
company. It was also very challenging. Different changes had to be made for each new obstacle that
came their way. Over a century has gone by since its start in Golden, Colorado, and the business
seems to still be available in stores around the world (Adolf Coors in the Brewing Industry).
Coors began to make a strong surge to compete with the other brands of beer during much of the
mid 1900s. Their brewery was staying extremely busy and producing large amounts of beer. Coors
also did things a little different compared to other breweries. All of their costs seemed to be at a
minimal level and sales were continuing to climb. The company appeared to be going in the right
direction. Coors was only operating one brewery and appeared to be doing great in the industry. The
brewery was operating effectively and efficiently. The performance of the company was continuing
to do well up until about 1977 (Adolf Coors in the Brewing Industry). Times began to change and
performance was lacking. The

Brewing Industry Case Study
Module: Strategic Planning Process Lecturer: Michael Shovelin Date: 04th September 2010
Postassignment: Case example Global Forces and the European brewing industry
–––––––––––––––––––––––––––––––––––––––––––––––––
This assignment is based on the case example 'Global forces and the European brewing industry' and
relates to two questions raised in chapter 2 at the end of the case example (Johnson et al. 2008, p.
91) of the book 'Exploring Corporate Strategy: Text and Cases' by Johnson, Scholes and
Whittington.
1.) Using the data from the case (and any other sources available), carry out for the European
brewing industry (i) a PESTEL analysis and (ii) a five forces analysis. What do you conclude? ...
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Through technology it is possible to produce more although raw material stays the same,
furthermore the quality is getting better, the alcohol has a longer durability and is produced more
efficiently and quickly. New harvesting and production technologies help to increase process
efficiency. Environmental factors People are getting more and more aware of the environment and it
is necessary that companies do everything to prevent environmental pollution. It is important that
the environmental load through the brewing process is as low as possible. Reusability and recycling
is important. The brewing industry for example treats their effluents so that they can use it again for
irrigation. Through this they save energy and minimize sludge disposal costs. (1) Legal factors
Besides, when comparing Europe with the United States one can see that in America it is forbidden
to drink in public places in contrast to Europe where you can drink alcohol wherever you want. This
could lead to new laws that forbid drinking alcohol in the public. This is a threat that might come
really quickly when comparing the new law about the restrictions in smoking in public places like
pubs and restaurants. Moreover, a few years ago it was allowed to have a blood alcohol level of 0.8
parts per thousand. This was changed to 0.5 parts per thousand. So it is not unlikely that the
government changes this law again to further price down this limit or completely forbid to drink and
drive.

The Brewing Co Of Michigan Breweries
Over the last 20 plus years, there has been a rapidly growing number of craft breweries in the United
States, including the State of Michigan. According to the official State of Michigan – Pure Michigan
website (http://www.michigan.org/breweries/), "The craft beer craze is sweeping Michigan, making
it fifth in the nation in the number of breweries, microbreweries and brewpubs." The Michigan Beer
Guide (2016), lists 259 different craft brewers in its current issue.
While there seem to be many success stories, there are also examples of Michigan breweries that
have gone out of business. According to Steven R. Reed (2013), "Michigan Brewing Co. founder ...
took the Webberville company into bankruptcy this week, seven months after one of 300–plus
creditors forced the auction of his equipment along with brands that had developed a statewide
following." As a personal observer of this story during its unfolding, to casual appearances, this was
a busy, successful micro–brewery. This micro–brewery was one of the first in Michigan to take
advantage of the growing popularity of the niche, yet suffered an untimely end. Craft breweries can,
obviously, fail like any other business enterprise.
One of the reputed benefits which have allowed the new craft beer industry to grow and thrive is the
better profit margins possible for making beer and ale on premises. Business scholars Kleban &
Nickerson (2011) have noted that "Since 2006, the craft beer industry has been able to

would get interrupted by numerous different setbacks. Some were small and some led to extreme
changes. It sounds similar to any type of business. However, the different generations of the Coors
family seemed to find ways to usually compete with their competitors and maintain the success of
the company. It was also very challenging. Different changes had to be made for each new obstacle
that came their way. Over a century has gone by since its start in Golden, Colorado, and the business
seems to still be available in stores around the world ... Show more content on Helpwriting.net ...
Another way they reduced some of their cost was by not pasteurizing their beer (Adolf Coors in the
Brewing Industry). It did have to be refrigerated so the use of energy was the alternative. It did not
save much money, but Coors was finding different ways to reduce costs and ultimately be more
profitable than its competitors, especially in the west region of the United States. It had a huge plant
that was continuing to use most of the beer that was being produced. Coors was in control until
much of their competition began to also expand west.
One of the reasons for the downturn in the Coors industry was due to the fact that their competitors
began to minimize their costs similar to what they had done. It was no longer a strong advantage
like it had been previously. Coors had very limited suppliers and were beginning to not produce
enough to meet the demands of their primary market ( ). Their major plant was a massive, efficient
factory that had become the leader in manufacturing. The problem was that consumers were
experiencing a shortage of beer. The process had been effective, but the shortage appeared to allow
others brands to enter into a place that Coors was controlling. The threat of new entrants was at an
all time high and Coors had no way of stopping them. This became one of the biggest challenges for
the Coors industry. They were no longer the powerhouses. Things were about to

Global Forces and the European Brewing Industry
The drive against drunken driving and binge drinking has helped shift sales from the 'on–trade' (beer
consumed on the premises, as in pubs or restaurants) to the off –trade (retail). Worldwide, the off–
trade increased from 63 per cent of volume in 2000 to 66 per cent in 2005. The off–trade is
increasingly dominated by large supermarket chains such as Tesco or Carrefour, which often use
cut–price offers on beer in order to lure people into their shops. More than one–fifth of beer volume
is now sold through supermarkets. German retailers such as Aldi and Lidl have had considerable
success with their own 'private–label' (rather than brewery–branded) beers. However, although on–
trade volumes are falling in Europe, the sales values are rising, ... Show more content on
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Figures adjusted. Source: www.Brewersofeurope.org.
Table 2 Imports of beer by country
Acquisition, licensing and strategic alliances have all occurred as the leading brewers battle to
control the market. There are global pressures for consolidation due to overcapacity within the
industry, the need to contain costs and benefits of leveraging strong brands. For example, Belgian
brewer Interbrew purchased parts of the old Bass Empire, Becks and Whitbread in 2001 and in 2004
announced a merger with Am Bev, the Brazilian brewery group, to create the largest brewer in the
world, InBev. The second

A Beverage And Brewing Company
SABMiller plc, or SAB, is a beverage and brewing company. SAB is the second largest brewing
company; currently the company is negotiating a merger with Anheuser–Busch InBev, or BUD.
BUD is the largest brewing company, and also the largest beer distributor in the United States. A
merger of such a large mass, like this one, is affecting many parts of the company. Managers of SAB
must look closely at stakeholders needs, and ensure they are doing everything they can to keep their
stockholders, customers, employees, and members of the government satisfied with their decisions
in the upcoming year. In the past years, the beer industry has seen a plateau. Liquor, wine, and spirit
sales have surpassed those of beer, creating a need for better branding and new strategies for large
brewing companies. Aside from the sales of alcohol outside the beer market affecting large
breweries, smaller craft breweries have seen a rise in popularity in the United States. These boutique
beers have slowly begun to filter into bars and restaurants, hurting the sales of larger companies like
SAB. To combat these economic and social issues affecting SAB, the company decided to begin to
merge with BUD and hopefully begin to nudge out the smaller craft companies. However, even
though from a manager's point of view, a merger would boost sales and revitalize the company, SAB
may be overlooking the possible negative affects this merger could have. From a political
standpoint, this merger could raise

Coors : Coors And The Brewing Industry Essay
Coors Case Study This is an analysis of Adolph Coors in the Brewing Industry. Adolph Coors
opened operations in 1873 in Golden, Colorado. After surviving through the prohibition, Coors
expanded and maintained a set geographic area, including 11 states in the western United States, to
operate in until 1975. During this time the company experienced an impressive steady increase in
sells year to year, increasing from 90,000 barrels up to 12.3 million barrels in 1974.
Volume decreased for the first time in over twenty years in 1975 by four percent, during that same
time Coors started to push out further in an attempt to become a national brand. 1985 marked a
major year for the company as it set records in volume sold and revenues from the brewing division.
Between 1975 and 1985 there were major changes in the company that eventually led to the
company possibly opening its second brewing facility in history in Virginia. Through these years
there were many new strategies implemented to foster this growth. In this paper I will diagnose key
decisions, analyze potential solutions and show the actions needed to achieve the suggested changes.
Although through the years leading up to 1974 there was increasing profit and volume every year,
there were missed open and key opportunities by Coors. The reasons remain unclear as to why they
were not capitalized on. For instance, through the 60's and 70's there was a large demand that was
not being fulfilled locally in the states Coors was

Beer Wars Film Analysis
Introduction
A documentary film made in 2009, Beer wars features and describes the American beer industry
distinguishing between the large and small breweries. The large breweries feature some main
corporate companies like Coors Brewing Company, Anheuser–Busch, and Miller Brewing Company
whereas the small breweries include craft beer producers like Moonshot 69, Stone Brewing
Company, Dogfish Head Brewery, Yuengling, and others. The documentary shows how the beer
market is controlled through advertising and lobbying, which is harmful for the competition in the
market. There is a reason why the small companies are falling behind and the large corporates are
controlling the market, which in turn makes it essentially oligopoly economy.
The Plot ... Show more content on Helpwriting.net ...
The film depicts an insight of the beer industry and its current state in America. It shows some
unexplored or hidden facts and journey of the beer industry which is intended to interest the beer
lovers. Beer Wars film describes the daily battles in the beer industry between well–established
corporate beer brands and some of the upcoming innovative beer breweries. The independent and
the small breweries introduce new and innovative craft beer in this high profitable beer industry.
The documentary shows how the two small beer entrepreneurs, Rhonda and Sam try to establish
themselves in the beer industry and success in the high potential market. The film shows that the
beer industry is governed by some difficult and outdated laws along with an oligopoly of the large
brands. These large brands manipulate the beer industry by acquiring and buying off the smaller
brands which they find competitive among the market. The small brewers thus face difficulties and
barriers establishing themselves in the American beer industry. The big giants like the Coors
Brewing Company, Anheuser–Busch, and the Miller Brewing Company face challenge from the
independent craft beer producers when these new brands are put on shelves; so they seek ways to
prevent distribution and production of these small brands, which is harmful for the competition in
the beer industry. Sam Calagione and Rhonda Kallman are considered as small entrepreneurs in the
beer industry who struggle from the large brands, the difficult laws, and the less competitive but
highly profitable

A Study On The Micro Brewing Industry
Develop the Experience The micro brewing industry emerged because people wanted to promote the
production of better quality beer, as opposed to the mass–produced beers that dominated markets
(Eberts, 2007). Bench Brewing perfectly captures this with their product and the ingrained values of
their company: making fresh beer by using the agriculture around them. In order for Bench Brewing
company to provide a memorable visitor experience and create brand advocates, they must develop
the experience. The 'Raw to Refined' experience should comprise of a walking tour of the Bench
Brewing grounds and finish in a seated tasting room. Leveraging the agricultural aspect of the
brewing process is imperative throughout the tour because of Bench's ... Show more content on
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From there, the tour can lead into the facility where the brewing process begins. To ensure that the
tour guide does not overload the visitors with information and still retain the interest of those who
are perhaps not as well–versed in brewing, speaking in simple terms will ensure inclusivity and
accessibility. Bench could also invite the visitors to smell the various components during the
brewing process. One example is the coolship section; guests should be able to see the coolship in
action while the tour guide explains the process of spontaneous fermentation. The tour guide can
also describe how these local yeasts provide terroir and are unique to the region, which allows for a
distinct flavour to develop in each brew. Afterwards, visitors can see the 'foeders' and learn a little
bit more about barrel aging beer and the incredible amounts of volume that Bench can process.
At the end of the tour, the visitors can be asked to fill out a newsletter or email opt–in about updates
from the brewery. By this point, the visitors will settle in the tasting room at the picnic tables, where
a tasting room staff could come by and engage the visitors in conversation to identify their needs
and interests. Establishing a meaningful relationship can lead to ongoing relationship activities and
spur visitors to make a return visit (Carlsen & Boksberger, 2015). Another aspect of importance is
how the farms and

Tracking C3 vs. C4 Grains in Beer Essays
Tracking C3 vs. C4 Grains in Beer
"Beer. This beverage is derived from the brewing and fermenting of malted grain or cereal, usually
barley and other cereals. The term "beer" is used generically to refer to any fermented drink made
from malted cereal grains and comes from the Latin word bibere, meaning "to drink." The brew is
flavored with hops, and the alcoholic content in contemporary beers in America is generally about 4
to 5 percent by volume. In the U.S., beer is normally taken to mean lager beer, which is brewed in a
bottom– fermentation technique. Other types are classed as ale, porter, stout, malt liquor, bock,
steam beer, or sometimes according to region of origin such as Pilsener, or Dortmunder. The origins
of beer and ... Show more content on Helpwriting.net ...
Accompanying this artifact are many written records about beer. Some of these records are the
Egyptian Book of the Dead, roughly 5,000 years old, talks about beer made of barley, the Code of
Hammurabi, in 2,100 B.C., depicts tavern keepers in Bablyonia, and the Extract from the Mirror of
Chinese History, in the 23rd Century B.C., beer, or "kiu" was known to the Chinese (Persons 3–5).
In the Middle Ages, monasteries and the manorial houses of the feudal lords brewed and dispensed
beer. An artifact dating back to 1397, a preserved woodcut, showed a monk at work in the brew
house. By the 14th Century, trade of beer was predominant in such countries as Hamburg, Austria,
the British Isles, and Scandinavia. Beer was a popular means of income in this time and perked the
interest for apprenticeships, standards of practice and quality and fixed prices. In 1502, Christopher
Columbus "discovered" the various types of brew made by both North and South American natives,
which brewing had been going on hundreds of years before then. It is shown, in records such as A
Relation, or Journal, of the Beginning and Proceedings of the English Settled Plymouth, in New
England. It is an argument as to where the first brewery was set up in this country, none the less, in
Colonial period "breweries were neighborhood industries" (Persons 6). Some popular names come
to mind, specifically leaders of the Revolution, as "brewers or advocates of brewing" (Persons

External Environment Of The Brewing Industry
Introduction
This report will examine the external environment of the brewing industry using a PESTEL analysis
and the internal capabilities of ABInBev using a value chain analysis in order to determine how the
firm appears to compete. Following this, strategies for improving the competitive position of the
company will be outlined.
ABInBev is a multinational beverage and brewing company based in Belgium. It is the largest
brewer in the world with a 20.8% market share (Statista, 2016) and is also one of the world's top
five consumer goods companies.
Figure 1: Market share by volume (Statista, 2016)
The brewing industry is interesting to examine due to its relatively unique structure. Up until
November 2015, the market was dominated by four main players, known informally as the "Big
Four". AB InBev was the largest, followed by SABMiller, Heineken and Carlsberg. In November
2015, however, ABInBev and SABMiller agreed a formal $107 billion takeover deal, combining the
brewers into a company which industry experts claim would control around half of the industry's
profits (Mickle, 2015). As a result of the sheer size and complexity of the merger, it is anticipated
that the deal will not be finalised until the second half of 2016 as ABInBev must negotiate with anti–
trust regulators around the world with respect to their potential monopolistic position. As the deal is
yet to be completed, this report will analyse ABInBev independent of SABMiller.
Environmental

Argumentative Essay: The Craft Brewing Industry
With Craft brewing on the rise again in the Cincinnati area, after its first run in the years prior to
prohibition, the local Cincinnati area craft breweries are making one batch at a time for all to enjoy.
Craft brewing has spanned over 200 years and once made Cincinnati the world capital of beer
breweries. Hudepohl, Christine Moerlein were amongst the top breweries in the Tri–State. Some
others are making a comeback along with young entrepreneurs opening new taprooms for the beer
loving crowds to once again come together and enjoy a quality crafted brew and great social
interaction. With many local choices of brew houses and taprooms opening in the past few years, it
is hard to decide which ones to try and whom has the best beer selections. ... Show more content on
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The House Soda was a pleasant surprise of a lime front note with peppermint backend that was crisp
and smooth, probably a good change on a hot summer afternoon. The Thundersnow was smooth
winter ale with a small after bite and overall good wintery flavor. The Axis Mundi was a strong sting
of coffee with a smooth after note to finish, that the wife loved, and the Rubus Cacao was a different
raspberry dark brew that was aggressively bitter on the back end that was a little too much for are

Pursuing A Career In The Brewing Industry
1. What do you consider your expertise at this stage of your career? What are your career interests?
What is your differentiator? I believe that my expertise lies within my communication skills and
ability to quickly learn complicated engineering processes. Through my experiences at Visual
Marking Systems and Nedloh Brewing Company, I have proven my proficiency in communicating
detailed manufacturing processes with customers. I am fully capable of grasping understanding of
process, regardless of the industry. I can simplify complicated manufacturing methods, so that
individuals unversed in a given field can gain a thorough understanding and appreciation of it. Also,
because of my experiences working with customers, I am very interested ... Show more content on
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At Visual Marking Systems, I was an account manager that focused on local fleet sales. Specifically,
we were designing, manufacturing, and installing vehicle graphics to small fleets in the area. It was
essential that I had a thorough communication with of manufacturing engineers, supply chain, and
product design, so we could deliver a turnkey solution to our customers. I would communicate any
issues we had during production, help elaborate on design concepts, and schedule product delivery.
At Nedloh Brewing Company, patrons commonly are interest in the process of producing craft beer.
I studied our equipment so that I can accurately explain the entire brewing process to patrons. By
doing this, I find that patrons trust my expertise and I am able to enhance the overall customer
experience.
At Bausch and Lomb, I do not have the opportunity to work with external customers. However, I
spend a lot of time with internal customers in order to develop innovative solutions to my assigned
projects. For example, I have developed an interface that allows operators to pick optimal mold
tooling based on historic tool performance data. In order to develop this interface, I needed to work
with an array of internal customers such as IT, plastics engineers, process engineers, quality
engineers, and manufacturing

Cultural Brisbane Brewing Co : A Huge Impact On The...
Sociological Brisbane Brewing Co has had a huge impact on the Australian population as well as the
population in other countries in which it operates because it is a large employer and retailer of
breweries such as alcoholic and non–alcoholic drinks. Due to its size and business scope it affects
the lifestyles and lives of the people in the areas it operates. On the other hand beers are turning of
and wines are becoming more popular, awareness on the effect of alcohol, decline of consumption
on– trade in bars and restaurants and increase of off– trade.
Technological Brisbane Brewing Co is a brewing company that has increased its technological
expertise and incorporated it into the business structure in order to increase its online ... Show more
content on Helpwriting.net ...
There are regulatory requirements in regards to sustainability that must be adhered to by brewing
industry Ltd; these include keeping waste at a minimum and energy conservation, it has put policies
in place to reduce, reuse and recycle packaging and to introduce a culture which will encourage the
staff to be environmentally aware. Since it uses all the herbals and plant materials to manufacture a
product it is considered as the bio–degradable product which has a very less effect on the
environment.
5. Swot Analysis
The following data describes us about the SWOT analysis of Brisbane Brewing Company:
Strength:
Small and private Boutique Brewing Company
Strong workforce
Reputation for quality
Good marketing strategies i.e., sales promotions, customer service
Orientation for the customers
Innovation, moreover smarter
Growing brewing company in Australia to give the extreme services in beverage industry
Adopting the new techniques in the production Weaknesses:
Stiff competition from other companies
Legal problems over alleged illegal business practices
Price point
Opportunity:
Provides high quality products at lower prices than its competitors
Growth of the brewing industry

Smaller market
Media attention
Threats:
Fluctuation in prices of products due to demand and supply
Maintaining its reputation in the consumer durables segment
Brewing industry is conscious about the brand and moreover consumers are

What Is Porter's Five Forces In The Brewing Industry
2. Assess the European brewing industry using Porter's Five Forces analysis. Michael Porter is one
of the outstanding (international) consultants to business farms and governments. His latest book
The Competitive Advantage of Nations has been called "brilliant" by some and "nothing new" by
others. While the implications for present policy will continue to be debated, Porter's work does
provide the business historian with a powerful paradigm and set of tools for considering business in
history. Why are some firms successful and other not? Why do some nations seem to specialize in
certain industries with lots of competitors, while other nations do not seem to know that an industry
exists? Porter provides ways of thinking about these types ... Show more content on Helpwriting.net
...
The power of suppliers. Suppliers are those who supply the organisations what they need in order to
produce the products or provide specific services. Except for raw materials amd equipment, it
includes labour and finance. The factors that may increase supplier power are, obviously, opposite to
those that, generally, increase the power of buyers. Suppliers may have more power if: they are in
concentrated numbers compared to buyers; there are high switching costs associated with a move to
another supplier; they are able to integrate forward or begin producing the product themselves; they
have specific expertise or technology needed to manufacture goods; their product is highly
differentiated; there are many buyers and none make up significant portions of sales; there are no
substitutes available; there are strong end users who can exert power over the organization in favour
of a supplier (This can be the case in labour situations). [Marc. (2014). Bargaining Power Of
Suppliers | Porter's Five Forces Model. Available: http://www.entrepreneurial–
insights.com/bargaining–power–of–suppliers–porters–five–forces/] Well–known examples of strong
suppliers are: DeBeers – dominates the diamond market; Microsoft – practically dominates the
market for personal computer operating systems; Intel & AMD – dominate the market for processor
chips; Cargill & Monsanto – dominate the agricultural seed production market. Whilst some
industries do have dominant suppliers this is not the case for all. In industries where the product is
standardized you are likely to find a large number of competitive suppliers. The food processing
industry is a good example of this because agricultural produce can be bought from a variety of
suppliers, both large and small. This is the same for any market involving commodity products.
[(2003). Bargaining Power of Suppliers. Available:

Coors Case Analysis Essay
Coors Case Analysis
Michael Hernandez
MGMT 4513
Adolph Coors year of 1985 was a great one. All the sales were record high while everyone else's
was dropping. The significance of this was astounding since the beer industry was down all together.
People didn't drink a lot of beer but, Coors beer jumped by 13% during that time. This shows how
Coors can adapt with the industry and even though the industry may change Coors can still keep the
competitiveness up with other vendors. If Coors continues the way they are and stay on top of the
industry, they will be able to stay competitive and be the best brewing company in the United States.
There are many different types of beers such as light, premium, or super–premium. Coors' has been
able to impact all those different types and be competitive. They are able to satisfy all the type of
beer drinkers, and by doing this they are able to receive more of a profit by being able to satisfy all
the beer drinkers. By having distributors in the U.S. and Canada, Coors is able to hit many different
markets than other beer companies. This gets their name out to other countries and people will chose
their product over someone else because see Coors' cans everywhere. By being able to have both of
those distributors it has been a major part for the growth of ... Show more content on
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With strategy that Coors is taking it will continue to build and become one of the best brewing
companies in the United States. Building a new brewing factory is in the works but is a work in
progress because of the labor situations. Unions are trying to unionize a plant but Coors cannot
claim that all of their beer is from the clear Rocky Mountain spring water. Coors should focus on
cutting and stabilizing their distribution. Having all these breweries should help lower the cost of
keg and this should help Coors with their profit

would get interrupted by numerous different setbacks. Some were small and some led to extreme
changes. It sounds similar to any type of business. However, the different generations of the Coors
family seemed to find ways to usually compete with their competitors and maintain the success of
the company. It was also very challenging. Different changes had to be made for each new obstacle
that came their way. Over a century has gone by since its start in Golden, Colorado, and the business
seems to still be available in stores around the world ... Show more content on Helpwriting.net ...
It was time for a change or things were not going to improve going forward.
Coors needed to find a way to solve their problem and get back to performing at the top of their
industry. They were a leader in the overall cost leadership strategy, which means that they were
minimizing their costs to produce their product ( ). They would do things such as grow their own
ingredients for the beer and process it themselves as a way to minimize their cost and overhead.
Coors also had a different fermentation process that allowed them to save money and not have to
buy different substances to add to their beer. Another way they reduced some of their cost was by
not pasteurizing their beer (Adolf Coors in the Brewing Industry). It did have to be refrigerated so
the use of energy was the alternative. It did not save much money, but Coors was finding different
ways to reduce costs and ultimately be more profitable than its competitors, especially in the west
region of the United States. It had a huge plant that was continuing to use most of the beer that was
being produced. Coors was in control until much of their competition began to also expand west.
One of the reasons for the downturn in the Coors industry was due to the fact that their competitors
began to minimize their costs similar to what they had done. It was no longer a strong advantage
like it had been previously. Coors had very limited suppliers and were

Brief History Of Beer Is The Most Popular Alcoholic...
Brief History of Beer
Beer is the most popular alcoholic beverage worldwide, and the third–most popular drink overall
after water and tea. The average American drinks the equivalent of "38 six–packs of beer, a dozen
bottles of wine and two quarts of distilled spirits like gin, rum, single malt Scotch, or vodka" a year,
according to the New York Times.
Research has shown that people have been brewing this famous beverage as early as several
thousand years before the Common Era. Recent studies claim that the production and consumption
of beer was a major factor in the development of civilized society, arguing that the important and
often spiritual role beer played in traditional ceremonies and feasts contributed to the development
of ritual ... Show more content on Helpwriting.net ...
Production Understanding how beer is fermented is important to recognize the importance of several
raw ingredients required in the process. Pure water, quality malts and hops are essential in the
brewing process. A source of pure water is necessary to brew good beer. As such, the water used in
brewing is purified to rigidly set standards. If it does not have the proper calcium or acidic content
for maximum activity of the enzymes in the mash, it must be brought up to that standard. Barley,
which is the main raw material in beer, must first be left to begin to germinate.This process is called
malting. This prerequisite stage of production of beer forms an industry in itself, called the malting
industry. During the malting process, the grain is allowed to germinate with heated water in a vat for
a process known as "mashing". Then it is spread out in layers for a week to germinate and finally
germination is halted by drying in a kiln or by a kilning process. This beginning of germination is
called the malting. During the malting process the grain is first steeped for approximately three
days, then it is spread out in layers for a week to germinate and finally germination is halted by
drying in a kiln or by a kilning process. The germination process creates a number of enzymes,
notably alfa–amylase and beta–amylase, which will be used to convert the starch in the grain into
sugar. Depending on the amount of roasting, the malt will take on dark colour and strongly

History Of The American Brewing Industry
The American brewing industry has been around for decades. The first American brewery was built
in 1632. Now, there are over 2,822 breweries in the United States (BeerAdvocate). The three
industry leaders are Anheuser–Busch, MillerCoors, and Pabst Brewing (BeerInfo). These companies
have helped contribute to the $51 million industry.
For the last 30 years, Anheuser–Busch has been the industry leader. They hold a 47.6 percent share
of the American beer sales. Anheuser–Busch operates 12 breweries across the United States
(Anheuser–Busch). Anheuser–Busch is responsible for creating some of the most popular beer
brands available, including: Budweiser, Bud Light, Michelob Ultra, Becks, Busch, Landshark,
Oculto, O'Doul's, Rolling Rock, Stella Artois, Shock Top, Redbridge, and many more brews,
specialty brews, and malt liquors. ... Show more content on Helpwriting.net ...
Their basic Earning Per Share and their Earning Per Share without non–recurring items for the three
months ending in March 2015 was $0.84. Over the last 12 months, their average Earning Per Share
growth rate was –40.70%, but during the past three years it was 17.70%, and 25.40% during the past
5 years (Guru

Essay on Hudepohl Case Study Final
Elisa Soulier – Jillana Ahloe – Michael Daily – Patrick Cannon – Whitney Dewey
1
Hudepohl Brewing Company
Industry Analysis: Economic Trends
At the time Bob Pohl was appointed general manager of the Hudepohl Brewing Company in 1980,
there were six big firms within the brewing industry selling 82% of the beer. These leaders shared
common characteristics of being vertically integrated, operating large scale plants, advertising
heavily, mostly distributing through independent wholesalers, and possessing sufficient funds for
more aggressive future growth plans. However, there were varying degrees of firm capabilities
found within five cost components: raw materials purchasing, production, labor, packaging, general
and administrative ... Show more content on Helpwriting.net ...
However, the message was targeted in being mostly sportsrelated and aimed at urban blue collar
workers. The new plan as outlined by Pohl would be to try and capture the premium beer market. It
would appear that Hudepohl will forfeit any potential competitive advantage if they do not more
effectively analyze and define the scope of their consumer, products, and geographic market.
Hudepohl has also just experienced disappointing performance results in operating and net income.
A less than healthy financial position was a problem for future growth plans, but it is their
organization that
Elisa Soulier – Jillana Ahloe – Michael Daily – Patrick Cannon – Whitney Dewey
3
posed the most significant hindrance. Pohl was just appointed general manager after only five years
experience in marketing. Also, nepotism was part of the company culture. For example, all the board
members were descendants of the founder. They made final decisions on major expenditures, but did
not take an active role in the day–to–day business operations. It was perceived the board was too
conservative, but Pohl was seen by some as too aggressive in changes he was implementing in
decentralizing the way managers and functional areas reported. This inconsistency in goals and
mission bred low morale amongst some employees. It might be said it was also making Pohl blind to
the company's

Craft Beer
Craft Beer Brewing
Paper Two: Cause and Effect
Fermented beverages have played a part in every civilization. The evolution of fermentation by
human hands has been a diverse one. From the first fermented beverage, mead, found in ancient
Greek, Egyptian, and Sumerian records to today's micro–brewed barley–based ales, fermented
beverages have seen tremendous growth. Today, micro craft breweries are displacing the
competition from big brewers in America (Kain n.p.). The number of craft breweries in America has
more than doubled since 2011 due to ease of access to the equipment, and craft breweries are
creating thousands of jobs, contributing millions of dollars to the U.S. economy, and providing
enthusiasts with a wide variety of beers. ... Show more content on Helpwriting.net ...
I spent many weeks researching and reading up on the art of home brewing. After two months, I
finally made my purchase of the basic equipment I needed. I spent hours laboring over deciding the
type of ingredients to buy, what ratios to use, duration of fermentations, whether to perform a
secondary fermentation; all my hard work bore fruit of a recipe that was very enjoyable. It had an
aroma of raspberries, a slight hint of raspberries amidst the wheat and a slight bitter note. When I
held a tasting of my beer, all the participants enjoyed my creation and had some constructive
criticism on how I can improve the recipe. Some asked if I would be brewing more batches and they
would like to take some home.
Encouraged by the positive feedback, I have continued to brew beer. I've also recently started a
collaboration recipe with a local brewery's head brewer. The networking connections due to craft
beer I have made over the past year would not have been possible if craft breweries hadn't given me
and the beer enthusiasts something we could discuss while enjoying a pint of our favorite brews.
What started as a simple hobby now has the potential to grow in to something bigger now that I've
started to collaborate with a local brewery's head brewer.
Not only has craft beer captured many beer enthusiasts' interest, it has also led to beer brewing
equipment's readily availability as well as innovation in

Competitive Market Of Nano Brewery
Competitive Market Although Nano–Brewery should not hold allusions of taking over the macro–
brewer scene anytime soon, they are doing well in comparison to other nano–brewers nationwide.
Currently, Nano–Brewery is services five accounts where they provide beer on tap, which by
industry standards is positive. John Holl, the editor and chief of All about Beer Magazine remarks
about nano–breweries, "heck, if they can get on tap in at least one place in town, that's success." The
reports of not being able to keep up with production is also a positive sign that the beer is being
well–received in the community. Nano–brewery also reports that its highest volume of sales come
from its bottle and growler sales direct from the brewery and this ... Show more content on
Helpwriting.net ...
Although craft brewers use a number of unique additives to their batches to get the right flavor, such
as fruits, nuts and honey, the major necessity is hops. Although hops can be sourced globally, the
market demand is steeply rising will inevitably drive up the cost. Larger macro–brewers will have
both the financial leverage and the economies of scale to get the best of what is around, leaving
microbrewers and nano–brewers to source elsewhere. There is also the consideration of price
strategy in the market. Craft beer is known for its higher cost of production and higher purchase
price to consumers, but as the trends in micro– and nano–breweries expands the question remains as
to if they will take on a similar pricing model to that of the macro–brewers in the United States.
Currently, the pricing trends amongst macro–brewers are almost solely based on a single
manufacturer, as noted by Robert Uihlein, Chairman of the Schlitz Brewery, 'a price increase is
needed, but it will take Anheuser–Busch to do it,' (Rojas, p.3). This trend has only slightly
manifested itself on the smaller market and realistically has just adhered to a standard model of
pricing thus far, with little fluctuation based on demand. As an example, there is a number of craft
breweries who have become infamous for releasing their most coveted brews on a limited basis, but
price

Case Study : New Belgium Brewing Company Essay
Summary of Case
New Belgium Brewing Company is a craft brewery located in Fort Collins, Colorado. It opened in
1991 after Jeff Lebesch, the brewery 's founder, took his home brewing passion commercially. In
2011, it produced 712,800 barrels of its various labels. As of 2012, it was the third–largest craft
brewery and eighth–largest overall brewery in the United States. [1]
NBB has several main kinds of products, one of them is Fat Tire. They also are the NBB's flagship
products. They are thousands of people's favorites. The recipe of Fat Tire was invented by one of the
founders. His inspiration is from his trip from one brewery to another brewery. And they promote
this product by a large number of colorful vintage bicycles. The bicycle has been the symbol of this
product and it is original idea of the name.
Amber ale is very popular in Australia, France and North America, the American Amber ale is
brewed in varying degrees of bitterness. There are really few kinds of Amber ale are particularly
hoppy. The American Amber ale is different from the Australian Amber ale, the most popular
Australian Amber ale was evolved from the Malt Shovel Brewery.
From 2002 to 2010, New Belgium distributed in only 16 states; by 2010, it had become the third–
largest craft brewer in the country and the seventh–overall largest brewer in the United States. [2]
For New Belgium Brewing Company, there are several leading products to attract their customers,
such as Fat Tire, Ranger IPA, Rampant

Anheuser-Busch Merger
Beer Mergers Go Global The competitive market of producing beer has reached a new level of
global monopoly. Anheuser–Busch is no longer an "American" owned beer producer since InBev
transnational bought the American company in 2008 (Larson, 2017). But Anheuser–Busch wasn't
the only brew company to merger across borders. In 2007, Miller and Coors merged under South
African Breweries, making beer loving Americans subject to an oligopoly, running the beer industry
further and further away from American soil. Additionally, according to SABMiller, in 2012 only
four firms accounted for approximately half of the global sales of beer, and 70% of revenues
(SABMiller, 2012). The beer industries is achieving global dominance due to apparent strategic
changes including: expansion of market share, economies of scale and leverage on market prices.
Market Share Beer is considered the most ... Show more content on Helpwriting.net ...
The consolidation of MillerCoors, LLC, with SABMiller PLC, was created with the explicit intent
to steal market share from industry leader Anheuser–Busch Co.; s owned by AB–InBev. With the
increase in competition from craft beers, price cuts and deals are increasing the pressure on these
global conglomerates to also offer discounts. Additionally, with commodity prices falling and
aggressive budget cuts, companies have now become more flexible to dropping prices. Moreover,
executives have not forgotten the price war that tattered the beer industry in 2005, and know that
large discounts convey the risk of profits declining without a significant increase in sales (Sterrett,
2009). Roman Shuster, a research analyst in Chicago with Euromonitor Internation PLC stated in
2009, "I can see a price war breaking out if MillerCoors starts to gain share from Budweiser. InBev
is known to push back, and what they do will have a huge impact on the market" (Sterrett, 2009,
para

Strategic Plan Part Ii Swott Analysis
Strategic Plan Part II Swott Analysis
BUS/475
Ed Miller
Strategic Plan Part II Swott Analysis
Big Wheel Brewing is a new and innovative craft beer brewing company. Big Wheel Brewing is
dedicated to bringing their customers craft brews of the highest quality. Big wheel beers are made
for people who prefer quality over quantity. Taste is the most important thing when it comes to
brewing fine craft ales. An internal and external analysis will be conducted to determine the factors
that have an impact on the success of the company. A SWOTT analysis will also be conducted to
determine the strengths and weaknesses of Big wheel brewing along with threats and trends in the
brewing industry. When analysis is complete it will help Big Wheel ... Show more content on
Helpwriting.net ...
All territories carry different regulations when it comes to the sale and distribution of alcohol. In the
state of Florida a $.48 sales tax must be paid per gallon of beer or malt beverage produced. Every
state has different zoning laws when dealing with alcohol. Some states have restrictions on selling
alcohol to close to school or churches. All states have different laws on the times of the day alcohol
is permitted to be sold. There are very strict laws in effect to discourage the sale of alcohol to
minors. It is mandatory that all sellers of alcoholic products ID customers prior to purchase. There
are also zoning laws in most states as to where the actual brewery is allowed to build.
Social
The age of technology has brought about many changes in today's society. With the advent of social
networking sites companies are able to get their product advertised and marketed in many more
ways than in the past. Sites like Facebook and Google+ have made it possible for companies to
market their products to millions of people for cheap advertising on these sights. Craft beer is
becoming very popular among younger adults around the world. Over the last decade, craft beers
have gained in popularity in the brewing industry, and their reputation hasn't stopped rising. They
are the hottest trend in beer today. (nyfb.org, 2010). Microbreweries have a strong presence in the
social networking community. Craft brew

Terre Haute Brewing Company: Microbrewing Industry
Before analyzing the five forces of an industry, it is vital to first understand exactly what the
industry is. Terre Haute Brewing Company is in the microbrewing industry. The main types of
breweries are microbreweries, brewpubs, contract brewing companies, and regional craft breweries.
The distinguishing factor between these is the production volume. According to Hop Head,
microbreweries can produce no more than 15,000 barrels of beer in a given year. Larger breweries
have to follow stricter regulations and have higher tax rates than microbreweries. When analyzing
the industry it is important to distinguish between these types. When performing a five force
analysis to determine the amount of profit potential that exists in an industry,

The Craft Beer Industry & How Brew Stooges Made Their Mark...
Company Overview During this presentation we will be going into depths concerning the craft beer
industry and how Brew Stooges made their mark on the industry in Huntsville, Alabama. Five years
ago, in early 2010, there was a single brewery in Huntsville, Alabama, one brewery, and the only of
its kind to open since the repeal of national prohibition in 1933. The city literally went for a span of
71 years without a single commercially brewed local beer.
As of June 2015, there are eight breweries in Huntsville, soon to be nine. This smallish southern
city, population 180,000, has undergone a total transformation as far as its craft brewing industry is
concerned. Like so many other American cities, beer has come into the vogue, but few if any can
claim to have experienced such as a rapid, radical, city–defining seismic shift. In just five years,
"old veteran" brewing presences have been established and a younger generation has come along to
reap the rewards of a clientele that continues to refine its taste. It's still very much a work in
progress, but to compare the "before" and "after" statistics is shocking. Thanks to a timely repeal of
some antiquated laws that held the brewing industry back–a home brewing ban, an ABV cap, a ban
on large–format bottles–craft beer is now free to thrive.
None of this would likely have happened without the first brewery, the now defunct Olde Towne
Brewing Company, which opened in 2004 to snap the 71–year drought. It's difficult to overstate

Case Study : Lazy Magnolia Brewing Company
Lazy Magnolia Brewing Company, located in Kiln, MS, is the first microbrewery in the state and
specializes in manufacturing and distributing beers with distinct southern flavors. The brewing
company, established in 2003, has found success within its home state and also within restaurants
and retailers situated in eighteen more states including the surrounding southern states and states as
far north as New York and Illinois according to its website, Lazymagnolia.com. The following
SWOT analysis will evaluate the internal strengths and weaknesses of the company as well as the
external opportunities and threats experienced within the market and business environment. As
previously stated, one of the greatest strengths of the Lazy Magnolia ... Show more content on
Helpwriting.net ...
Using ground pecans in place of grains in the brewing process certainly sets Lazy Magnolia
products apart from other available beers. Lazy Magnolia maintains a strong presence in the local
community. Viewing the event calendar on the brewery's website shows that it hosts events on its
premises and attends festivals across the region. Doing so not only helps with brand recognition, it
also fortifies existing relationships between consumers and distributors and lures potential clients.
The company's intent is not solely to get and maintain new customers. Recently, Lazy Magnolia
participated in a business networking event held by the University of Southern Mississippi with the
goal of attracting prospective employees as well as offering advice to future graduates. A visit to the
brewery site or even a quick search on Google Maps shows a developing problem for Lazy
Magnolia. The facility currently rests in an area that does not allow for much expansion. Though the
company did add 1700 square feet to the existing structure in 2013, another increase in size is not
possible at the current location (Lazy Magnolia, 2015). Lazy Magnolia owners would have to look
at off–site storage options or would need to consider investing in an entirely new location where
building growth could keep up with the increase in demand. The process of successfully crafting
microwbrews requires a specialized workforce. The term specialized in this

The Success Of The Brewing Industry
The Industry The brewing industry is an industry full of relentless competitiveness in which there
are a limited amount of top brands which compete on a day–to–day basis. This is an analysis over
the industry in the mid 80's and will be a very detailed presentation over the environment, driving
forces and success factors. General, industry and competitive environments create both threats and
benefits. Driving forces are internal and external forces that keep your company moving in a certain
direction. And success factors are the factors that can create success for a company or total failure.
Coors was successful even though profits and stocks had decreased slightly in 1985. The
environment will always play a huge role for brewing ... Show more content on Helpwriting.net ...
Challenges and benefits equal out within the environments key role in the industry. Appendix 1,
seen below, shows more characteristics over the environment and its effects. Driving forces are a
huge part of success in the industry. Factors like differentiation of packaging, segmentation and
marketing allow companies to push in the direction they feel is necessary to be successful. Another
factor seemingly untouched up to the point is segmenting on minorities as part of their sales. This is
necessary for growth when sales go stagnant. Companies who have the ability to expand on existing
facilities as well as build new ones are set up for major success in the future as they continue to
grow without the worry of sells pushing over capacity limits. Flexibility is the final driving factor
that gives the companies power over suppliers because of the ability to use other ingredients that are
cheaper, especially useful when sales are down. These driving factors can be seen in Appendix 2
below.
Within in an industry with so much competition, success factors can play a huge role in which
brands become and stay successful and which brands find themselves failing. Brand image is one
success factor that comes over time and reliability followed by a solid relationship with wholesalers
that creates chemistry and understanding between the two. Followed by capacity, which is a
necessity in order for fans of the brand to be able to have access to it on the

Should Uk Beer Brewers Be An Integrated Firm?
Before 1989, the UK beer industry was monopolised by beer brewers. Due to the exercising
monopoly power over two stages of production, in 1989, the UK Monopolies and Mergers
Commission published "its lengthy and longawaited report on Beer" (Waterson, 2010) which
recommended measures that eventually led to brewers having to divest themselves of 14,000 public
houses (Slade, 1998). This essay will explore why UK beer brewers preffered being an integrated
firm rather than a specialised firm focusing solely on brewing by investigating transactional costs,
the costs and benefits of integration and the realisation that pub owners faced low fixed costs such
as rent but high variable costs such as alcohol from brewers. It will also analyse the impact that the
divestment had on the beer industry by exploring the consequences and reasons for the MMC
intervention making reference to the creation of 'pubcos'. Taking this into account, this essay will
conclude that
A firm is "a 'black box' operated so as to meet the relevant marginal conditions... thereby
maximising profits" (Jensen and Meckling, 1976). There are many production stages involved in the
production of a good, therefore, different firms choose to either specialise in one area of production
or own different stages of production. These types of firms are known as a specialised firms and
integrated firms respectively. An example of a specialised firm is a brewery that is solely focused on
the brewery stage of production. The UK

Business Strategy: Redhook Brewery
Introduction
The distribution alliance Redhook formed with Anheuser–Bush in 1994 was to run for 20 years, but
could be terminated after 10 years under certain conditions. Under the alliance, A.B. invested in
Redhook and gained a 25% stake in the company 's equity, and made its nationwide networks of 700
wholesale distributors. Redhook retained full control over production and marketing. Distributors
who participated in the alliance were to be given exclusive distributing rights in their territories.
Redhook believed they could gain acceptance and much greater exposure with this alliance with
Anheuser–Bush, but the alliance was viewed controversial be many.
Strengths and Weaknesses
Regarding strengths and weakness, we found that one ... Show more content on Helpwriting.net ...
In a highly regulated three their system, access to market has grown exponentially more difficult for
small brewers in just the last decade. Consolidation within the distribution tier has created far fewer
and much larger wholesalers to choose from. It is imperative that the microbrewers know and
understand the second tier of the business to ensure their products are adequately marketed and
handled.
Marketing Strategies
Redhook 's marketing strategy is concentrated on distribution and not on media advertisement.
Which means no TV commercials. They focused their resources on distributor training, retailer
education and support, and hope the spread of word–of–mouth creates awareness through various
consumer promotions. Redhook coached its distributors and worked with distributor salespeople to
get greater attention for Redhook during their sales calls, and with the cooperation of the
distributors, Redhook offered incentives for the salespeople to develop new accounts. Redhook also
offered several other educational and promotional programs, such as: Distributor Tours, Community
Gatherings, Marketing On–Site, Price Discounting, Company Owned

The Potential Market Opportunities For Lagunitas Brewing...
The potential market opportunities for Lagunitas Brewing Company (LBC) are:
1. Growth of craft–brewed beer market The craft–brewing segment of the beer industry has
experience fluctuations in demand from a high of 58% growth in 1995 to a decline of 5% annually
from 1997 to 2003 (Gilinksy et al., 2014, p. C–92). However, it is now experiencing rapid growth.
At the commencement of 2012, 6.5% of U.S. beer sales were generated by craft brewers and that
number increased by 15% by the conclusion of the year (Gilinksy et al., 2014, p. C–92). The growth
of the market presents LBC with an opportunity to generate additional revenue.
2. Utilize additional forms of marketing Word of mouth and quality products are the basis of
Lagunitas Brewing Company's marketing approach (Gilinksy et al., 2014, p. C–99). The company
also sponsors touring bands by providing beer and gasoline and donates its beer to festivals and
events primarily involving music (Gilinksy et al., 2014, p. C–97–99). However, it does not employ
traditional marketing, minimal–pricing incentives, and push marketing techniques (Gilinksy et al.,
2014, p. C–99). While the company had revenue growth of 46% in 2010 and 60% in the first two
quarters of 2011 using this strategy, other marketing techniques such as advertising or digital
marketing for example, can provide LBC the opportunity to increase brand awareness. In the case of
digital marketing, the company has the prospect of reaching more Millennials as they are avid

The Latest Trends in Marketing Methods in the Brewing...
TARGET GROUPS OF THE BEER INDUSTRY
Main Consumers of Beer Products
Every product has a group that is labeled as it 's main consumers. As shown in figure 1, the primary
consumers of beer are males from the ages of 21–30. This age group annually consumes 58% of
America 's beer. The rest of America 's beer is consumed by males in other age groups and females.
Figure 1. Main Consumers of Beer Source: Primary
?
Groups Targeted by Beer Industry Marketers
The target groups of the brewing industry vary slightly from the main
3
consumers. The groups targeted by the major beer distributors and advertisers are males from the
ages of 21–35. The age range of this group is ... Show more content on Helpwriting.net ...
Anheuser, Miller, and Coors all increase their annual marketing share with on–premise marketing. It
is something that each of these companies take very seriously and profit likewise.
More Products Produce More Income
Each company has its own signature products. Anheuser–Busch produces Budweiser, Bud Lite,
Michelob, Busch, and Doc Otis Hard Lemonade. Coors signature products include Coors Extra
Gold, Coors Lite "Silver Bullett", Killians Irish Red, and Zima. The Miller Brewing Company
produces Miller Genuine Draft, Miller Lite, Miller High Life, Icehouse, and Smirnoff Ice.
Light Brands
The latest trends and the ones that are gaining the largest market share are the production of the light
beers and the specialty drinks. Gary Hemphill, Vice President of Beverage Marketing says " Light
beer is the key to success in today 's beer market." Over the past year light beer sales for all
companies show sales rising at nearly double the rate, and volume at nearly triple the rate, of regular

beer.
Specialty Alcoholic Drinks
Anheuser, Coors, and Miller all have their own brands of specialty drinks.
6
These drinks are alcoholic beverages that taste similar to mixed drinks. This gives an alternate
opritunity to those who don 't like beer. The specialty drinks ' main consumers are women from the
age of 21 –42.
Packaging
Innovative packaging is becoming increasingly popular in aiding the increase of

Beer Industry Oligopoly Essays
Introduction The brewing industry was once held to competition among many breweries in small
geographic areas. That was almost a century ago. The U.S. brewing industry today is characterized
by the dominance of three brewers, which I will talk about in this paper. There are many factors
today that make the beer industry an oligopoly. Such factors include various advancements in
technology (packaging, shipping and production), takeovers and mergers, economies of scale,
barriers to entry, high concentration, and many other factors that I will cover in this paper. Over the
course of the paper I will try to define an oligopoly, give a brief history of the brewing industry, and
finally to show how the brewing industry today is an ... Show more content on Helpwriting.net ...
By 1980 Anheuser–Busch, Miller Brewing, Pabst, and Stroh's were the main four that made up
nearly 80% of the market. By the mid–nineties it was down to three major players: Coors, Miller,
and Anheuser–Busch. The beer industry includes packaging manufacturers, shipping companies,
agriculture, and other businesses who depend on brewing. The American brewing industry employs
approximately 1.66 million Americans today. There are generally three tiers of beer suppliers in the
United States: domestic giants like Anheuser–Busch and Miller, importers, and craft brewers.
The Beer Industry Today In this paper I will be talking about the U.S. beer industry and in short an
overview of the brewing industry worldwide. I will talk about the barriers to entry, economies of
scale, government intervention, pricing, current market trends, product differentiation, and imports.
The focus being mainly on the U.S. brewing industry oligopoly. The U.S. brewing industry has three
major players: Anheuser–Busch, SAB Miller, and Coors/Molson. Anheuser–Busch is currently the
largest brewer in the world, producing over 100 million barrels a year. Anheuser–Busch currently
owns over 50% of the market in the United States, with Miller trailing behind at 20% and Coors at
about 11% with the rest of the market occupied by imports and craft breweries. When analyzing any
industry, how easy it is for newcomers to enter the market is a great importance. If there are high
barriers to entry

Boston Beer Company Performance and Competition
Boston Beer Company Performance and Competition
Boston Beer's sales performance triumphs over its leading two competitors, Redhook Ale Brewery
and Pete's Brewing Company. As seen in the table (appendix 1), BBC achieved net sales of
$114,833,000 in the year ending 31 December 1994. This was a growth of 48.84% from the
previous year, compared to Redhook's 30% growth in net sales to $14,929,000 and Pete's striking
growth of 152.02% to net sales of $30,837,000. Pete's impressive growth in net sales is evidently the
greatest by far, however it does not compare as its net sales is only 26.84% of BBC's.
BBC utilises contract brewing for its beer production. This was a central part of BBC's company
strategy as it allowed excess capacity ... Show more content on Helpwriting.net ...
Market Size and Outlook
The Repeal of Alcohol Prohibition of 1935 saw the steady growth of the beer industry to form a
highly lucrative business sector valued at $50 billion. There was however no growth in between the
years of 1981 to 1994 with domestic per capita beer consumption dropping from its peak in 1981 at
23.1 gallons per person to 21.5 gallons in 1984. Furthermore, the overall industry growth rate was a
mediocre 0.1% with analysts expecting this no growth rate to continue in the near future. There were
several reasons for such stagnant growth including various social and regulatory factors such as an
aging population, social pressures on drinking and driving, an emphasis on healthier diets, and an
increase in the drinking age of many states from 18 to 21 years of age in the United States.
The overall industry however is not a reflection on the specific segments; in particular the craft
brewing industry. Boston Beer Company's sales grew at a compound rate of 40% over the five year
period ending 1994 emphasising the wave of success the craft brewing industry was experiencing.
The growth spurred the founding of over 600 specialty beer companies. There were again, a number
of social factors which could attribute to such figures including an increased popularity in the
speciality beer reflecting trends in the overall food and beverage market for an

Hampton Roads' Interest in Breweris and Craft Beer Essay
The Hampton Roads region is no exception to the recent nationwide interest in local breweries and
craft beers. Although certain state regulations initially prevented craft breweries from existing to
their full capacity in this area, some breweries still began to achieve success. O'Connor Brewing
Company made interest in these beers possible in this area because of its immediate success after a
long trail of failed brewing companies ("O'Connor Brewing Company" NP). Due to former
regulations, most brewing companies closed within months of starting up their businesses.
Previously, Virginia law prevented breweries from selling alcohol at its respective establishments, a
key part of upkeep for any local brewery (Riggan NP). Although the ... Show more content on
Helpwriting.net ...
As is common with most localized craft beer companies, the reach of O'Connor's market spreads in
multiple areas across the country. People from all parts of the nation buy from the company,
therefore leading to more tourist interest in the Hampton Roads region. Anyone who drinks
O'Connor beer learns a little bit about the Hampton Roads area due to the small descriptions put on
the bottles. Developing interest in the area itself adds to the tourist interest received from people
who simply travel with the goal of visiting many local craft beer breweries. The tourism achieved
from the presence of many local breweries is phenomenal (Miller NP). The company's attempt to
appeal towards women is another key part to stretching towards different beer drinking
demographics. The bottles themselves emphasize their interest in multiple audiences. Unlike many
plainer looking beer bottles, O'Connor's beer has more elegant and colorful designs. The company
intends for the product to be extremely eye–catching. This goes hand in hand with the designs put
on the bottles to connect to local culture. Similarly to how the interest "over the past several years
[in] American craft beer has grown exponentially," (Canova 5) female interest in the beer market has
also steadily increased. O'Connor's is just one of many breweries attempting to break the gender
roles associated with drinking beer through its packaging and marketing. Creating a product

The Chemical Traces Of A Beer And The Artist Of Its...
Humans have been trying to get a buzz for centuries. Molecular archeologist Patrick McGovern
believes fermentation of yeast was discovered nearly 9,000 years ago after he uncovered chemical
traces of a fermented beverage found seeped into the porous clay of ancient pottery. It is safe to say
that the brewing industry is as old as civilization itself and over time humans have been able to be
creative with the process and produce variations of beer recipes. Drinking a beer can be defined as
an experience involving the presentation of its storage along with the beverage itself. Consumers
can appreciate both the artist of the individualized concoction of the beer and the artist of its
container or vessel. These two components of the ... Show more content on Helpwriting.net ...
The wort is then brought to a boil, only recent in todays world, and hops are introduced where they
can break down and add different flavoring to the beer by releasing oils. The wort cools down and
yeast is then added for fermentation to begin. The yeast breaks down the sugars from the mash and
releases alcohol and carbon dioxide into the mixture. At this point in the brewing process, brewer
can decide to brew an ale or a lager, and choose the correct yeast according to that decision. As the
yeast finishes up its job, it begins to settle at the bottom of the fermentation vessel, leaving the final
beer product (Quinn).
Fig. 1
Since the beginning of fermentation history, potters and brewers have been linked by the beer
market. Beer is a product of water, malt, and yeast and fermentation. Fermentation is fundamental in
brewing because it gives beer its carbonation and alcohol content, so it is no wonder people began
creating vessels, or amphorae, with a functional use suited for this chemical reaction. In Figure 1,
amphorae that are shown generally had a specific shape with a tall narrow body and cylindrical
neck, enabling beer to ferment due to yeast breaking down sugar into alcohol in a cyclical
movement inside (Cartwright, 2013). Both artists felt the impact of globalization in pre–modern
period with two major inventions: the wheel and writing. Writing helped with communication
between far away places and connect people at a faster pace by

Coors As A Successful Commodity

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