2. +
Intended Audience
My target audience for my advert is women ages 16-25. I
made the age range from teenager to young woman so I can
include the student discount scheme which is introduced from
college/sixth form years throughout to university. I have also
made my company female based and not unisex because it
becomes easier to market as a girl myself and I know what I
would like to see in a sponsorship sequence and pop up to
persuade me to shop at this certain online store.
3. +
Online stores like Missguided influenced me with the idea of a
student discount and this also allows me to achieve the intended
audience as it attracts people of the student age.
4. +
Appealing to the intended audience
To appeal to my intended audience and to achieve their interest
in my clothing line, within my ancillary tasks I will use models of
the same age and I will use women. Also for the ancillary task
of my sponsorship sequence I will use the beat or the song of a
popular song which young people listen to, and one that may
be heard within a club, this will allow my ancillary task to appeal
to them as they will recognize it and like it and therefore there
is a chance they will be interested in my clothing line.
5. +
This is from Missguided, they have used a young
model who seems like they are 18- their young 20’ s.
Many adverts use this like Boohoo and Asos, I will
also do this.
