:)

1. Genre
“The word‘genre’‘teams’‘type’or‘category’.Tostudyafilmas a genre involvestreatingit,notasa
unique entity,butasa member of a general category,asa certaintype of film.The aim…is
therefore toclassify,ororganise,alarge numberof filmsintoasmall numberof groups.“ - Waren
Buckland
 Genre helpsbothaudiencesandinstitutionstomake decisionsaboutwhattheywantto see
a and what theywantto make supplyanddemand.
 If we recognise the genre of atextitenablesusto feel athome andwe gain involvement
fromspottingthe conventions”(repetition) andmakingcomparisonswithotherfilmsof the
same genre.
 If a textdeviatesfromgenre canconfuse us.
 Genre offersaudience astructure orframework
 Audienceslike the anticipationof waitingforthe predictable featuresof gettinginvolvedina
text.
Buckinghamon genre–
 Traditionallygenretendedtobe regarded asfixedforms(one genre only)butcontempary
theoryemphasisthatformsare dynamic.(Canfitintomore than one genre)
 He arguesthat … “Genre is not…simply ‘given’by the culture:rather,it is in a constant
processof negation and change.
 Changesin genre reflectchange insocietyandourvalues.
Rick Altman –
 “there is no such thing as ‘pure’genreanymore.Genreis progressive,in thatit will always
changes.“
Tom Ryall
 Suggestedthere are 4 specificgenresfoundingenres
 Iconographies –symbolicformsassociatedwithgenre)
 Narrative (structure/open/close)
 Representations(characters/stereotypes)
 Ideologies(beliefsandideasof the ‘idea’concept,themes)

2. Goodwin
 “Music videosare simply extensionsof thelyrics”
Can be problems with genre theory – categorizes things therefore puts boundaries in so
people fail to see art behind the product. Things stay the same- people stay safe and want
to be successful.