Learning Objectives:• Learn a variety of theories on genre.• Understand how to answer question 1b on genre.• Decide which of your productions you would write about for a question on genre.
Jacques Derrida:“A text cannot belong to no genre, it cannotbe without... a genre. Every text participatesin one or several genres, there is nogenreless text.”- How important is genre to your courseworkpiece?
What Is Genre?‘Genre’ is a critical tool that helps us studytexts and audience responses to texts bydividing them into categories based oncommon elements.
Generic Characteristics across all texts share similar elements...1. Typical Mise-en-scène/Visual style(iconography, props, set design, lighting,temporal and geographic location, costume,shot types, camera angles, special effects).2. Typical types of Narrative (plots,historical setting, set pieces).3. Generic Types, i.e. typical characters(dotypical male/female roles exist,archetypes?).
Jason Mittell (2001)Industries use genre to sell products toaudiences.• familiar codes and conventions• cultural references to society + other texts.Genre allows audiences to make choices• consume specific products• focus on a particular
Nicholas Abercrombiethe boundaries between genres are shiftingand becoming more permeable-This basically means that media producersuse conventions to create familiar and ‘safe’products, which are likely to be successful.-Has your productions used or subvertedthis idea?
Andrew Goodwin• conventions that exist within music videos according to musical genre (performances in rock videos; choreography in pop)
Christian MetzGenres go through stages:•the Experimental•the Classic•the Parody•the Deconstruction
David Buckingham“Genre is not simply given by the culture,rather, it is in a constant process ofnegotiation and change.”- How is your production developing thegenre?
Katie Wales• genre is... an intertextual concept‘- Does your coursework reference other texts?
In terms of your coursework...• How we define a genre depends on ourpurposes (Chandler, 2001).• What was your purpose and the medium?• Your audience and the industry sector youwere working within will have defined whatyou understood as the genre and sub-genreof the texts you created.
Genre• How can genre be used to understand media?• What genre is the production?• How useful is the concept of genre in understanding your work?• How is your work intertextual?• How is your production conventional of the genre?• How does the media language you have used fit the genre?
Sample Question “Media texts rely on audienceknowledge of generic codes andconventions in order for them to create meaning.” Explain how you have used orsubverted generic conventions in one of your production pieces.