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Hypodermic needle theory !

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Hypodermic needle theory !

  1. 1. Hypodermic Needle model By Bethany warner
  2. 2. HYPODERMIC NEEDLE THEORY • Also known as hypodermic -syringe model of communications and referred to as the magic bullet. According to Katz and Lazarfeld (1955), the model is rooted in 1930s behaviorism and is concerned by many to be no longer exist.
  3. 3. • KATZ AND LAZARFELD Phrasing The Hypodermic Needle is by giving the image of direct effect (embolism) messages into individuals.
  4. 4. Two step flow model The mass media could influence a very large group of people directly and uniformly by ‘shooting’ or ‘injecting’ them with appropriate messages designed to trigger a desired response.
  5. 5. ‘BULLET THEORY VS HYPODERMIC NEEDLE • The message is a bullet, fired from the "media gun" into the viewers "head". The hypodermic needle model suggests that media messages are injected straight into a passive audience which is immediately influenced by the message.

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