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Intranet 2.0
Evolution from Content Management or
Revolution by Social Software?

Frank Wolf, T-Systems Multimedia Solutions
Enterprise 2.0 Summit, Frankfurt 1 1.2009
                                  1.1
2 „Problem Child‘s“
1. Enterprise 2.0
?
2. Intranet 1.0
Intranet 1.0: A Digital Newspaper

                         Intranet 1.0
           Static push information and communication.
Intranet 1.0: the core business is not in scope
Enterprise 2.0 + Intranet 1.0 = Intranet 2.0
Grafik: http://www.barackobama.com/downloads/
From
Communication to
Conversation to
Collaboration


Credible
Authentic
Decentral
Open
Convincingly
Intranet 1.0                    Intranet 2.0
               Communication




                Collaboration
Intranet 2.0


+ Web 2.0 features are on every agenda
+ “Cost of Doing Business” vs. ROI
+ Many “given” use cases to start with
+ Smooth way to Enterprise 2.0
Start small – think big.

                              Openness is the rule:
   Agile projects.            closed areas only by
                                    request.
           Employees as
         ambassadors on the
               web.
    Executive Blog.    Employee Blog.


Comments allowed.
Define your Enterprise 2.0...

                            Conventional                                    Web
                            Businesses                                       2.0

              Authors       few editors                              all employees

             Approval       central                                      individual

               Identity     authentification necessary          anonymity possible

             Structure      centrally determined               generated by usage

           Semantics        taxonomy                                  folksonomy


Inspired by an idea from J. Robes, www.weiterbildungsblog.de
What Technology to choose
   for an Intranet 2.0?
Considerations


• NoGo: single Wiki, Blog, Forum,…
• CMS or Social Software Suite?
• One platform preferred
• One platform for the whole process
Example: Intranet 2.0
Is a Social Suite ready for
    every Intranet 2.0?
CMS Features

• Import, create and edit content
• Approval workflow
• Personalisation
• Content reuse
• Archiving
• Content and navigation structure
• Site layout templates
• Performance
• Reporting (content and user)
• Roles and access
• Search
• Channels
• Multisite management
How CMS Features match Social Suite Features
• Import, create and edit content
• Approval workflow
                                     Green=features are
• Personalisation
                                     available at social suites
• Content reuse
• Archiving                          Yellow=basic features
• Content and navigation structure   available or can be
• Site layout templates              made available with
• Performance                        some effort
• Reporting (content and user)
• Roles and access                   Red=features only
• Search                             available with high
• Channels                           effort
• Multisite management
Thank You!
Frank Wolf, Managing Consultant T-Systems Multimedia Solutions




Mail: f.wolf@t-systems.com
Web: www.t-systems-mms.de
Blog: www.besser20.de
Twitter: www.twitter.com/frankx
Xing: www.xing.com/profile/Frank_Wolf3

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Intranet 2.0: Evolution from Content Management or Revolution by Social Software?

  • 1. Intranet 2.0 Evolution from Content Management or Revolution by Social Software? Frank Wolf, T-Systems Multimedia Solutions Enterprise 2.0 Summit, Frankfurt 1 1.2009 1.1
  • 4.
  • 5. ?
  • 7. Intranet 1.0: A Digital Newspaper Intranet 1.0 Static push information and communication.
  • 8. Intranet 1.0: the core business is not in scope
  • 9. Enterprise 2.0 + Intranet 1.0 = Intranet 2.0
  • 12. Intranet 1.0 Intranet 2.0 Communication Collaboration
  • 13. Intranet 2.0 + Web 2.0 features are on every agenda + “Cost of Doing Business” vs. ROI + Many “given” use cases to start with + Smooth way to Enterprise 2.0
  • 14. Start small – think big. Openness is the rule: Agile projects. closed areas only by request. Employees as ambassadors on the web. Executive Blog. Employee Blog. Comments allowed.
  • 15. Define your Enterprise 2.0... Conventional Web Businesses 2.0 Authors few editors all employees Approval central individual Identity authentification necessary anonymity possible Structure centrally determined generated by usage Semantics taxonomy folksonomy Inspired by an idea from J. Robes, www.weiterbildungsblog.de
  • 16. What Technology to choose for an Intranet 2.0?
  • 17. Considerations • NoGo: single Wiki, Blog, Forum,… • CMS or Social Software Suite? • One platform preferred • One platform for the whole process
  • 19. Is a Social Suite ready for every Intranet 2.0?
  • 20. CMS Features • Import, create and edit content • Approval workflow • Personalisation • Content reuse • Archiving • Content and navigation structure • Site layout templates • Performance • Reporting (content and user) • Roles and access • Search • Channels • Multisite management
  • 21. How CMS Features match Social Suite Features • Import, create and edit content • Approval workflow Green=features are • Personalisation available at social suites • Content reuse • Archiving Yellow=basic features • Content and navigation structure available or can be • Site layout templates made available with • Performance some effort • Reporting (content and user) • Roles and access Red=features only • Search available with high • Channels effort • Multisite management
  • 22. Thank You! Frank Wolf, Managing Consultant T-Systems Multimedia Solutions Mail: f.wolf@t-systems.com Web: www.t-systems-mms.de Blog: www.besser20.de Twitter: www.twitter.com/frankx Xing: www.xing.com/profile/Frank_Wolf3