We4IT LCTY 2013 - Social Girl - Social Communications Strategy and the IBM Sametime Roadmap - VJ


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We4IT LCTY 2013 - Social Girl - Social Communications Strategy and the IBM Sametime Roadmap - VJ

  1. 1. Social Communications Strategy and the IBM Sametime Roadmap Volker Jürgensen | Architect, IBM Social Communications volker.juergensen@de.ibm.com© 2013 IBM Corporation
  2. 2. Disclaimers IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the users job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.2 © 2013 IBM Corporation
  3. 3. Introductions3 © 2013 IBM Corporation
  4. 4. Agenda Social Communications Matures Sametime in 2012 The Roadmap4 © 2013 IBM Corporation
  5. 5. Social Communications:Shifting from Reach to Relevance dial tone presence relevance I am available5 © 2013 IBM Corporation
  6. 6. New, more effective ways to connect and interact Unified Communications Social Communications Who we Ask the people you know (on Know who can help communicate your contact list) if they know - across the enterprise - with someone who can help through profiles, microblogs, activities and shared content How we Instant message, phone call, Post to a wall, blog, wiki, forum, communicate video, email microblog, activity, comments, with each other shared files, instant message, phone call, video, online meetings, etc What we Frequent disruptive requests Share content to address low value communicate for low value content questions, minimizing disruption and about leading to higher value interactions6 © 2013 IBM Corporation
  7. 7. A Personal Example:One shared file – Eliminated 84 requests in a 2 month span7 © 2013 IBM Corporation
  8. 8. Communications is more powerful in a Social Business context Tuesday, 3pm “Sametime as a Basis for Social Collaboration” Thursday, 11:15am “Customer Experience in the Contact Center” Wed, 11:15am “Powerful, Engaging, and Visual Social Communications”8 © 2013 IBM Corporation
  9. 9. IBM Sametimes open, standards-based approach makes it easyto incorporate communications into your Social Business Session Date / Time Title AD107 Tue @ 1:30 Delivering Customer Experience Excellence via the Sametime Proxy Spot 105 Tue @ 5:30 Collaboration Re-invented: Interactive Tables and Videoconferencing ID108 Wed @ 1:30 Social Collaboration in the Real World ID405 Wed @ 4:15 Taking Sametime to the Edge: Deploying a Collaborative Extranet Social Communications: BP302 Wed @ 5:3 A Roadmap to Connecting Sametime with Everything Using the IBM Sametime Proxy SDK: AD109 Thur @ 11:15 Portal, Connections, and Beyond Customer Experience in the Contact Center: Spot 109 Thur @ 11:15 Social Business is the Answer BTW: You cant do this with your Notes entitlement!9 © 2013 IBM Corporation
  10. 10. Agenda  Social Communications Matures  Sametime in 2012  The Roadmap10 © 2013 IBM Corporation
  11. 11. Sametime in 2012 Rich Mobility Social Networks Cloud Communications Vantage for IBM Sametime IBM Connections Suite ● Malware, SpIM prevention ● IBM Sametime Advanced ● Real-time inspection & filtering ● IBM Sametime Unified Telephony Lite ● Event archiving for ediscovery ● IBM Connections ● Ethical walls & role-based policies ● IBM FileNet Content Manager (limited use) New & Enhanced Mobile Apps IBM SmartCloud for Social Business ● IOS: Chat & Meetings Now featuring Sametime Meetings ● Android: Chat & Meetings ● A single, consistent user experience ● BlackBerry Meetings ● Integrated with Connections Files ● Network Health Indicator ● Remote Control11 © 2013 IBM Corporation
  12. 12. A powerful ecosystem supported by a standards-based platform12 © 2013 IBM Corporation
  13. 13. Key partners in the building13 © 2013 IBM Corporation
  14. 14. Agenda  Social Communications Matures  Sametime in 2012  The Roadmap14 © 2013 IBM Corporation
  15. 15. The goal for this year is to infuse the Sametime platform with the key elements of the Social Communications vision.15 © 2013 IBM Corporation
  16. 16. Rich Communications A next-generation media framework plus improvements to Sametime Unified Telephony™ and Sametime Unified Telephony Lite™.16 © 2013 IBM Corporation
  17. 17. To deliver on Social Communications, we focus on four areas: Rich Mobility Social Networks Cloud Communications17 © 2013 IBM Corporation
  18. 18. Video in IBM Sametime today Today  Basic packet switcher  Active speaker switched video  H.264 AVC Video Encoding  Desktop only  Client-side recording  Single instance deployment model  Only Sametime endpoints  Advanced video capabilities require 3rd party solutions18 © 2013 IBM Corporation
  19. 19. Coming soon: The only solution youll need for desktop video Today Future  Basic packet switcher  Highly Scalable, Software MCU  Active speaker switched video  High Definition Continuous Presence Video  H.264 AVC Video Encoding  Industry leading H.264 SVC encoding  Desktop only  Browser, Rich, and Mobile clients  Client-side recording  Server & Client side recording  Single instance deployment model  Geographic distribution with automatic MCU cascading  Only Sametime endpoints  Dial out to audio bridges (via gateway)  Advanced video capabilities require  Supports Polycom SVC-based hardware end points 3rd party solutions  Backward Compatible with older Sametime clients  Maintains existing integration into 3rd party systems19 © 2013 IBM Corporation
  20. 20. Mobile audio & video makes Sametime a viable alternative totraditional audio conferencingVoice & Video on mobile devices  Video enabled mobile meetings  Voice & Video chat  Softphone (w SUT or SUT Lite)Mobile meeting enhancements  Additional social integration  Integration with file/document management20 © 2013 IBM Corporation
  21. 21. Rethinking mobile meetings to eliminate unproductive rituals21 © 2013 IBM Corporation
  22. 22. DEMO22 © 2013 IBM Corporation
  23. 23. The tightest integration with the industrys leading enterprisesocial networking platform... Today  Presence-enabled Profiles  Sametime status bar in Connections  Shared business card  Ask questions or issue polls to Connection Community members in real time  Save Sametime chat transcript to Activities or Communities  Find shared Activities from Sametime23 © 2013 IBM Corporation
  24. 24. ...will just get better Future  Video Chat Widget for Communities  Meetings Widget for Communities  Persistent Group Chat widget for Communities  Integration of Meeting libraries and Connections Files  Search Profiles from Sametime client  Publish announcements as microblog postings24 © 2013 IBM Corporation
  25. 25. SmartCloud for Social Business will benefit from plannedcommunications enhancements Future  Browser-based chat client  Mobile instant messaging  File transfer, screen capture  Audio conferencing  Server side recording25 © 2013 IBM Corporation
  26. 26. Tailored Private Cloud Solutions from IBM Global Technology Services A foundation for a complete Social Communications suite via the private cloud  Phased transition to cloud-based telephony Built on enterprise-grade software components  Feature rich telephony with IP-PBX  IBM Sametime and Sametime Unified Telephony  IBM Unified Messaging  Video integration Integrate deskphones, softphones on PCs, smartphones, and tablets Provide secured network connectivity  Voice, video and data Support for flexible configurations26 © 2013 IBM Corporation
  27. 27. Sametime is getting a major makeover! A modern user experience; platform, feature and usability enhancements; improved serviceability and deployment and miscellaneous fixes.27 © 2013 IBM Corporation
  28. 28. A modernized user experience28 © 2013 IBM Corporation
  29. 29. What should you do now? Get answers to all your questions about deploying Sametime today Customer CUST103 Australian Bureau of Statistics: Powerful, Engaging, and Visual Social Communications Customer CUST101 Continental: Unleashing a Smarter Workforce with IBM Sametime for Social Collaboration Communications JMP206 IBM Sametime Unified Telephony QuickStart Deployment Communications BP302 Social Communications: A Roadmap to Connecting Sametime with Everything Communications ID406 Best Practices in Sametime Voice and Video Deployment Communications ID405 Taking IBM Sametime to the Edge: Deploying a Collaborative Extranet Mobile ID402 IBM Sametime Mobile Instant Messaging and Meetings Mobile JMP205 From Zero to Mobile Hero: IBM Sametime 8.5.2 IFR 1 Mobile Access Server Install Meetings ID404 best Practices for IBM Sametime Meetings Deployment End-to-End Integration AD109 Using the IBM Sametime Proxy SDK: WebSphere Portal, IBM Connections and Beyond Integration AD107 Delivering Customer Experience Excellence via the IBM Sametime Proxy Integration AD108 Social Collaboration in the Real World Deployment SHOW400 If it Fits, It Ships! Getting the Most out of your IBM Sametime Client Install Deployment BP301 Rock Solid IBM Sametime for High Availability Deployment SHOW104 Demystifying your IBM Sametime Deployment with Configuration Validator Deployment JMP204 IBM Sametime 8.5.2 IFR 1 Architecture and Deployment Workshop Administration ID403 IBM Sametime Systems Console: One-Stop Sametime Administration Learn about whats coming in Sametime tomorrow Technology ID401 Whats Next in IBM Sametime Technology SPOT105 Collaboration Re-Invented: Interactive Tables and Video Conferencing Communications INV302 Face It, We Need to Talk! Rich Media in IBM Sametime Communications ID407 Seeing is Believing: Advanced Video Technology for IBM Sametime29 © 2013 IBM Corporation
  30. 30. Legal disclaimer © IBM Corporation 2013. All Rights Reserved. The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of others.30 © 2013 IBM Corporation