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Marketing 2.0, Why Traditional Marketing Doesn't Work Anymore


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Marketers should adopt an entirely new "mindset" for their marketing. Buyers don't want and won't put up with traditional seller's messages anymore (shouting).

Marketing 2.0 is all about creating and sharing great content AND building relationships with relevant communities.

Social media is a means to an end. It's not the reason. It's the path to marketing success through content and a mindset of relationship building..

Published in: Business, News & Politics
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Marketing 2.0, Why Traditional Marketing Doesn't Work Anymore

  1. 1. Bridging the Gap Between Seller and Buyer through Social Media Marketing Bernie Borges
  2. 2. History Lesson 1990 to 2000 2000 to 2009
  3. 3. The Problem Traditional Marketing Doesn’t Work Anymore
  4. 4. Buyers Don’t Have to Tolerate It
  5. 5. The Buyer is in Control Not the Seller!
  6. 6. Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing
  7. 7. Marketing 2.0 <ul><li>Think Like a Publisher </li></ul>Focus on Relationships
  8. 8. Think Like a Publisher! <ul><li>Think Content! </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>White Papers </li></ul></ul><ul><ul><li>e-books </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Presentations </li></ul></ul>
  9. 9. The Three E’s
  10. 10. Wisdom of Crowds
  11. 11. Engage People Where They Are
  12. 12. Engage Influential People
  13. 13. Create a Broad Footprint
  14. 14. Branded Content
  15. 15. Video: Will it Blend? Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value
  16. 16. Local Restaurant Blogs, Video, Facebook, SEO
  17. 17. B2B Blog Home Run
  18. 18. Residential Real Estate Sales Triple 3 Websites 1 Blog 1 Guest Column Twitter Facebook Chris Griffith Realtor Keller Williams Elite Realty
  19. 19. Nothing Beats WOM(beat)!
  20. 20. Attorney 2.0: Brent Britton
  21. 21. Avoid Social Media Abstinence
  22. 22. Trust, Relationships, Profit
  23. 23. Bernie Borges: CEO, Find and Convert <ul><li>20 + Years Marketing & Sales </li></ul><ul><li>Inbound Marketing Strategist </li></ul><ul><li>Blogger/Writer/Author/Speaker </li></ul><ul><li>Podcaster </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Pay-per-Click Advertising Management </li></ul><ul><li>Visitor Conversion Strategies </li></ul><ul><li>Social Media Strategist </li></ul>Creating Winning Strategies on the Web!
  24. 24. Connect with Bernie Borges… Email: [email_address] Website: Blog: Twitter: LinkedIn: Facebook Fan Page: Book: