The Future of Marketing, A New Mindset

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The new marketing paradigm is a mindset shift. It's all about content marketing. The social web is the channel.

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The Future of Marketing, A New Mindset

  1. 1. The Future of Marketing A New Mindset Bernie Borges September 1, 2009
  2. 2. A Story Worth Telling
  3. 3. B2B Blog Home Run
  4. 4. B2B Blog Home Run
  5. 5. B2B Video
  6. 6. Humanizing a Boring Product
  7. 7. Content = Trust, Relationships, Profit
  8. 8. History Lesson 1990 to 2000 2000 to 2009
  9. 9. The Problem Traditional Marketing Doesn’t Work Anymore
  10. 10. Buyers Don’t Have to Tolerate It
  11. 11. Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing
  12. 12. Marketing 1.0 on the Web (Pre 2007)
  13. 13. Marketing 2.0 (2007 to Present)
  14. 14. Marketing 2.0 (2007 to Present)
  15. 15. Marketing 2.0 (2007 to Present)
  16. 16. Marketing 2.0 (2007 to Present)
  17. 17. Marketing 2.0 (2007 to Present)
  18. 18. Marketing 2.0 (2007 to Present)
  19. 19. Marketing 2.0 Mindset
  20. 20. Engage People Where They Are
  21. 21. Marketing 2.0 Mindset <ul><li>Think Like a Publisher </li></ul>Focus on Relationships
  22. 22. Think Like a Publisher! <ul><li>Think Content! </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>White Papers </li></ul></ul><ul><ul><li>e-books </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Presentations </li></ul></ul>
  23. 23. The Three E’s
  24. 24. Engage Influential People
  25. 25. Wisdom of Crowds
  26. 26. Branded Content
  27. 27. Video: Will it Blend? Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value
  28. 28. Local Restaurant Blogs, Video, Facebook, SEO
  29. 29. Best Practices Blog: Brent Britton
  30. 30. Avoid Social Media Abstinence
  31. 31. Measuring Results
  32. 32. Measuring Results: SEO  SO
  33. 33. Marketing 2.0
  34. 34. Bernie Borges: CEO, Find and Convert Email: [email_address] Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://www.findandconvert.com/marketing-20-book/
  35. 35. Image Credits All of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.

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