Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges
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Bernie Borges, Founder & CEO of Find & Convert and author of Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web presented "Social Media for Boomers" during the breakout "Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy"
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Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy - Bernie Borges
- 1. Social Media for Boomers Bernie Borges April 15, 2010
- 2. Marketing History Lesson 1950 to 2000
- 3. In a Transition 1990 to 2000 2000 to 2009
- 4. Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing
- 5. Buyers Don’t Have to Tolerate It
- 6. Marketing 2.0 in a Nutshell Relationship Building Content Strategy Mindset Shift
- 10. Wisdom of Crowds
- 11. Do Boomers Use Social Media?
- 12. Do Boomers Use Social Media?
- 13. Do Boomers Use Social Media?
- 14. Do Boomers Use Social Media?
- 15. Do Boomers Use Social Media?
- 16. Do Boomers Use Social Media?
- 17. Do Boomers Use Social Media? http://mashable.com/2010/04/05/facebook-us-infographic/
- 18. Marketing to Boomers Online
- 20. Integrate Email with Social Media
- 21. Integrate Email with Social Media
- 22. Integrate Email with Social Media
- 23. Insider’s Club
- 25. Branded Content
- 26. Branded Content: Will it Blend? Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value
- 28. Social TV
- 29. Social TV
- 38. Bernie Borges: CEO, Find and Convert Email: [email_address] Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert My Book: http://budurl.com/marketing20amazon Video Channel: http://www.youtube.com/user/bernbaybb
- 39. Source Credits The following people, companies and logos used in this presentation are the sole copyrighted property of their respective owners. Blendtec Coke Dell Outlet E-Marketer Endavo Media Fidelity Investments Forrester Research HubSpot Mashable Proctor & Gamble