The Future of Marketing

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The future of marketing is here. Publishers need to publish content that engages their community. Content should deliver on the three E's: educate, enlighten, entertain.

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The Future of Marketing

  1. 2. Marketing is a Mindset Bernie Borges December 8, 2009
  2. 3. Marketing History Lesson 1950 to 2000
  3. 4. Old Marketing Doesn’t Work Anymore http://www.youtube.com/watch?v=heSudg-tfIk
  4. 5. Consumer Trust is Down: Surprised? http://www.edelman.com/trust/2009/
  5. 6. In a Transition 1990 to 2000 2000 to 2009
  6. 7. Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing
  7. 8. Buyers Don’t Have to Tolerate It
  8. 9. But….. Some marketers don’t get it….
  9. 10. Stories Worth Telling
  10. 11. New Marketing: Ford Motor Co.
  11. 12. New Marketing: Ford Motor Co.
  12. 13. New Marketing: Ford Motor Co.
  13. 14. New Marketing: Ford Motor Co.
  14. 15. New Marketing: Ford Motor Co.
  15. 16. New Marketing: RedBull.
  16. 17. New Marketing: RedBull.
  17. 18. New Marketing: Virgin America.
  18. 19. New Marketing: Guinness
  19. 20. Stats You Can’t Ignore
  20. 21. http://www.slideshare.net/IN2marcom/feed-the-2009-razorfish-digital-brand-experience-report
  21. 22. http://www.slideshare.net/IN2marcom/feed-the-2009-razorfish-digital-brand-experience-report
  22. 23. http://www.slideshare.net/IN2marcom/feed-the-2009-razorfish-digital-brand-experience-report
  23. 24. How do Marketers Make the Transition?
  24. 25. Marketing 2.0 Mindset <ul><li>Think Like a Publisher </li></ul>Focus on Relationships
  25. 26. Think Like a (Marketing) Publisher! <ul><li>Think Content! </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>Contests </li></ul></ul><ul><ul><li>e-books </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Presentations </li></ul></ul>
  26. 27. The Three E’s
  27. 28. Create & Spread Your Content
  28. 29. Engage Influential People
  29. 30. Content = Trust, Relationships, Profit
  30. 31. Get Found on the Web
  31. 32. Getting Found is Broader Now
  32. 33. Getting Found is Broader Now
  33. 34. Getting Found is Broader Now
  34. 35. Getting Found is Broader Now
  35. 36. Getting Found is Broader Now
  36. 37. Marketing 2.0 Mindset
  37. 38. Publisher Stories Worth Telling
  38. 39. Results in Motion Content Marketing Strategy Facebook Slideshows Twitter Newsletter Blogs Forum Share Buttons Objectives Drive traffic to website Increase brand awareness Build relationships and boost brand loyalty
  39. 40. Results in Motion
  40. 41. Results in Motion
  41. 42. Results in Motion
  42. 43. Results in Motion
  43. 44. Results in Motion
  44. 45. Results in Motion
  45. 46. Results in Motion
  46. 47. Results in Motion
  47. 48. Results in Motion
  48. 49. Results in Motion
  49. 50. Results in Motion
  50. 51. How Do You Measure Results?
  51. 52. Measuring Results in Motion <ul><li>Traffic </li></ul><ul><li>Buzz </li></ul><ul><li>Links </li></ul><ul><li>Followers </li></ul><ul><li>Subscribers </li></ul>
  52. 53. Measuring Results in Motion <ul><li>Traffic </li></ul><ul><li>Buzz </li></ul><ul><li>Links </li></ul><ul><li>Followers </li></ul><ul><li>Subscribers </li></ul>I used to love this little magazine..why did I ever get away from it?
  53. 54. Measuring Results in Motion <ul><li>Traffic </li></ul><ul><li>Buzz </li></ul><ul><li>Links </li></ul><ul><li>Followers </li></ul><ul><li>Subscribers </li></ul>Links from Facebook, Twitter, etc.
  54. 55. Measuring Results in Motion <ul><li>Traffic </li></ul><ul><li>Buzz </li></ul><ul><li>Links </li></ul><ul><li>Followers </li></ul><ul><li>Subscribers </li></ul>0 to 965 followers in 11 months
  55. 56. Measuring Results
  56. 57. Measuring Results
  57. 58. Measuring Results
  58. 59. What Do You Do Next? Research Listen Engage Become Content Thinkers Be Human Try Stuff Measure Don’t Ignore Marketing 2.0
  59. 60. Bernie Borges: CEO, Find and Convert Email: [email_address] Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://budurl.com/marketing20amazon Video Channel: http://www.youtube.com/user/bernbaybb
  60. 61. Bernie’s Webinar Offer 30 Minute Phone Consult http://www.findandconvert.com/contact-us.html/ 60 Minute Phone Consult Purchase 10 Books Proof of purchase from: http://budurl.com/marketing20
  61. 62. Image Credits All of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.
  62. 63. Source Credits The following people, companies and logos used in this presentation are the sole copyrighted property of their respective owners. Proctor & Gamble Red Bull Redditt Samepoint Scott Monty Slideshare SocialMention StumbleUpon Twitter Uniqlo Vimeo Virgin America Wikipedia Yahoo YouTube Bing Canadian House & Home Coca Cola Digg Edelman Facebook Find and Convert Flickr Ford Motor Company Google Guinness Homemaker’s Magazine HubSpot Kosmix LinkedIn MSN

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