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The Basics of Social Media


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Curious about social media and how it can help boost business? Want to get started using social networking as a part of your marketing toolbox, but not sure where to start? This presentation talks about integrating Facebook, Twitter, blogging, YouTube, and LinkedIn and was developed as an aide in presenting to business groups.
If you are a member of a business group and are located in the Hudson Valley area, feel free to contact us regarding speaking engagements.

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The Basics of Social Media

  1. 1. The Basics of Social Media Presented by June Bisel, BBG&G Advertising
  2. 2. What exactly is Social Media? <ul><li>Social Media supports our need for social interaction using the internet </li></ul><ul><li>It transforms people from content “consumers” to content “producers” </li></ul><ul><li>It allows instant access to information: </li></ul><ul><ul><ul><li>To consumers </li></ul></ul></ul><ul><ul><ul><li>From consumers </li></ul></ul></ul><ul><li>The internet changes everything! </li></ul>
  3. 3. Benefits of Social Media Marketing <ul><li>Generate exposure for your business </li></ul><ul><li>Increase traffic to your web site </li></ul><ul><li>A new way to build relationships </li></ul><ul><li>It’s really not that different from </li></ul><ul><li>offline social networking </li></ul>
  4. 4. What are the most popular social media networks we can use to promote our businesses? <ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>YouTube </li></ul>
  5. 5. Integrating Social Networks
  6. 6. Utilizing Social Media to Build Your Brand <ul><li>Have a cohesive look </li></ul><ul><ul><li>Colors </li></ul></ul><ul><ul><li>Graphics </li></ul></ul><ul><li>Have a consistent message </li></ul><ul><ul><li>What is it that you do? </li></ul></ul><ul><ul><li>What problem(s) can you solve? </li></ul></ul><ul><li>Have a consistent tone </li></ul>
  7. 7. The Do’s and Don’ts <ul><li>Do: Educate or Entertain </li></ul><ul><li>Don’t: Hard sell </li></ul><ul><ul><li>95% social … 5% sales </li></ul></ul><ul><li>Do: Show your personal side </li></ul><ul><li>Don’t: Be rude, crude, or vulgar </li></ul><ul><li>Do: Be careful what you write </li></ul><ul><li>Don’t: Write when you have nothing to say </li></ul><ul><li>Do: Be patient </li></ul>
  8. 8. Why would I follow someone on Twitter or subscribe to a blog? <ul><li>Keep up-to-date on: </li></ul><ul><ul><li>industry news … or news in general </li></ul></ul><ul><ul><li>Your favorite celebrity or hobby </li></ul></ul><ul><ul><li>New developments in your field </li></ul></ul><ul><li>Follow your customers or prospects </li></ul><ul><li>Learn more about a person or company you are considering working with </li></ul>
  9. 9. Why blog or tweet? <ul><li>Keep your customers updated & educated </li></ul><ul><li>Become a resource for information / an expert in your field </li></ul><ul><li>Create a buzz </li></ul><ul><li>Increase traffic to your site </li></ul><ul><li>Increase sales or interest in your product or service </li></ul>
  10. 10. BLOGS
  11. 11. Twitter Great for the Media because it is accessible through your cell phone. <ul><li>Lack of branding </li></ul>
  12. 12. Twitter: Carry through your Branding
  13. 13. LinkedIn
  14. 14. Facebook (business group) <ul><li>• Page </li></ul><ul><li>• Application </li></ul><ul><li>• Group </li></ul><ul><li>• Event </li></ul>
  15. 15. YouTube <ul><li>Television spots </li></ul><ul><li>Product videos </li></ul><ul><li>Funny stuff </li></ul><ul><li>Educational videos </li></ul>
  16. 16. How do I get started? <ul><li>Look and listen </li></ul><ul><li>Become a part of the conversation </li></ul><ul><li>Make social media part of your marketing mix </li></ul><ul><li>Use interns for research and ghost writing </li></ul><ul><li>Keep it controlled - only marketing staff and high level management should have access, permissions, passwords, etc. </li></ul>
  17. 17. Before Jumping In <ul><li>Do the research </li></ul><ul><li>Know your Target Market </li></ul><ul><li>Be where they are </li></ul><ul><li>Appeal to them </li></ul>
  18. 18. Recent Research on Retail Reveals <ul><li>47% of retailers will be increasing their use of social media this holiday season </li></ul><ul><li>60% have recently added or improved their Facebook page </li></ul><ul><li>59% their Twitter pages </li></ul><ul><li>66% have added or enhanced blogs </li></ul>
  19. 19. Social Media Stats - changing daily <ul><li>Generation Z (ages 13-14) </li></ul><ul><ul><li>MySpace rather than Facebook </li></ul></ul><ul><ul><li>Only 9% use Twitter </li></ul></ul><ul><ul><li>None use LinkedIn </li></ul></ul><ul><ul><li>Generation Y (age 15-29) </li></ul></ul><ul><ul><li>25% MySpace </li></ul></ul><ul><ul><li>65% Facebook </li></ul></ul><ul><ul><li>14% Twitter </li></ul></ul><ul><ul><li>9% LinkedIn </li></ul></ul><ul><li>Generation X and Baby Boomers (age 30-65) </li></ul><ul><ul><li>Mostly LinkedIn & Facebook </li></ul></ul><ul><ul><li>20% Twitter </li></ul></ul>
  20. 20. How has social media changed how we do business? Ever try Googling your name?
  21. 21. You just never know…. <ul><li>It all started on Halloween morning 2008 in Houston, Texas, at a struggling local cafe: </li></ul><ul><li>@ coffeegroundz I want to pre-order a bkfast wrap so i can zip thru to get back for gas man. c'est possible? </li></ul><ul><li>Currently, o ver 7500 followers </li></ul><ul><li>Orders taken via Direct Message </li></ul>
  22. 23. Other Cool Dot Coms <ul><li>Slideshare - share presentations </li></ul><ul><li>Flick r - share pictures </li></ul><ul><li>Buddymarks - share bookmarks </li></ul><ul><li>Digg - discover and share content from anywhere on the web </li></ul><ul><li>BusinessCardContacts - online directory targeting the Hudson Valley with free listings available, as well as multi-media packages </li></ul>
  23. 24. <ul><li>Presenter: June Bisel </li></ul><ul><li>Partner / BBG&G Advertising, Inc. </li></ul><ul><li>33 Hill Road </li></ul><ul><li>Middletown, NY 10941 </li></ul><ul><li>LinkedIn: June Bisel </li></ul><ul><li>Follow me on Twitter at BBGGadv </li></ul><ul><li>Read my monthly “Insight” column in The Hudson Valley Business Journal </li></ul><ul><li>Join me on Facebook at BusinessCardContacts </li></ul><ul><li>And read my blog at </li></ul>