Prince george roi social media presentation

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Prince george roi social media presentation

  1. 1. Social Networking and <br />the Real Estate Agent<br />Return on Relationships<br />*Return on Relationships coined by Shane Gibson - C0-Author of Sociable & Guerrilla Social Media Marketing <br />
  2. 2. The Big R-O-I Question<br />What is my Return on my Investment?<br />
  3. 3. Some of my stats before we continue.....<br />BTBS<br />(Before the BIG Shift)<br /><ul><li>100% Referral – 2007
  4. 4. 80% Referral/20% Open Houses – 2008
  5. 5. 60% Referral / 40% Open Houses - 2009</li></li></ul><li>ATBS<br />(After the BIG Shift)<br /><ul><li>45% Social Media/Web / 55% Referral – 2010
  6. 6. 48% SM/Web / 52% Referral/Repeat – 2011
  7. 7. 90% of my Current Leads come from SM and Web Marketing</li></li></ul><li>How to create <br />R-O-R<br />“Return on Relationships”<br />using Social Networking<br />
  8. 8. STOP - Broadcasting your Listings <br />STOP - Talking about Yourself...Social Networking is NOT about YOU<br />STOP - Expecting Business to Happen OVERNIGHT<br />
  9. 9. Great Example of Engaging your Social Sphere on Facebook Biz Page<br />
  10. 10. START – Blogging about your Community <br />START – Positioning yourself as an Expert within your Social Sphere<br />START – Staying in Front of your Community to Build TRUST<br />
  11. 11. Build a Tribe<br /><ul><li>Share Ideas, Share Content built for your sphere
  12. 12. Create Community by Involving and Highlighting your Community</li></li></ul><li>The Most IMPORTANT thing you can do is.....<br />LISTEN<br />Here are a few tools you can use to listen to what people are saying about your brand....<br /><ul><li>http://search.twitter.com
  13. 13. http://socialmention.com
  14. 14. http://google.com/alerts</li></li></ul><li>The implementation of new<br />technologies in your real estate business does not replace EXCEPTIONAL customer/client service<br />
  15. 15. Off Topic Tip....QR Codes....<br />Use ZAPD for iPhone to create a fully Mobile Website for your listing<br />Use this website for your QR Code.....Not your personal or company Website<br />

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