The target audience for the media product is teenagers because the main character is a teenager and teenagers could understand her emotions throughout the film more than any other age group. Both genders would be the audience as there is nothing excluding either gender, though women may feel intimidated by the male abductor and female victim. People from middle class families, like the victim, may also want to watch it more since they can relate to it. The main age group is teenagers, while older people and children under 12 likely won't watch due to the thriller genre and 12A rating.