1. Unit 4, 5, 62 Assignment 1 - Task 3A
(Client Brief )
Introduction
this is the Client Brief for the Advertisement. The advertisement that is to be created is to promote a
subject of our choosing at Cheadle&Marple Sixth Form College. The subject that the advert is going
to be promoting is Creative Media. The advert will feature the course and the college in a positive
way as to promote the course/college the students.
Target>audience
the target audience for the advertisement would be students who are looking at ides for what
courses to study at college. The advertisement is there to both advertise the course and the college to
the students and persuade them that this is the college and course for them.The subject that I
havechosen to promote is the Creative Media extended Diploma at Level 3 simply for the reason that
I feel that students that have just come out of high school may enjoy a change from the normal
subjects that are usually taught in school. Creative media is not a subject that is usually taught in
schools so for 16 year olds it will be a nice change and a great opportunity. The advertisements
purpose is to advertise the course and the college to the students that wish to go onto higher
education.
About>Cheadle&Marple
Cheadle&Marple is a sixth form College that has been split into two campuses (Cheadle) & (Marple).
The College is among the largest and most successful colleges in the country. The college focuses on
students aged 16 – 18 and offers a variety of courses such as A-Level courses which help to move on
to higher forms of education e.g. University Degrees. The courses offered are not just A – Level based
there are courses offered to build up to higher levels e.g. if you arrive at the college with less than
adequatequalifications you can take a foundation year of sorts such as level 1 business or level 2 ICT
to get you to A –Levels. The college also offers a number of work placements in the form of an
apprenticeship which is a learning and working placement which students can do in place of A –
Levels if they which to finish off their education at Level 1 or 2.
The college is a fun learning environment with the witty students and encouraging teaching staff.
There are a number of create resources for the students such as the library open to all , the college
VLE which stands for Virtual Learning Environment were you can get all kinds of information about
each course you are doing. The college is also part of the ProPortal system were students can check
there grades as the year progress not to mention the attendance reports for the parents.
About>the>Course
The media industry is in an age of rapid growth with global communication networks bringing the
digital age to every home. This is a broad-based two year course equivalent to three A Levels. It
offers an integrated creative and technical study of media production, which looks at core aspects of
the media industry. Although the course is practical, developing skills such as team-building,
communication and presentation, there are substantial written elements that have to be covered in
each unit. Multi-skilling is encouraged as it plays such an important role in the new media industry.
Khalid ChoudharyBen Henderson KallumShorthouse- S0061713

2. The course is both rewarding and challenging and is designed to assist students in coping with the
ever changing world of media and communication.
Course outline - year one: You will be introduced into the creative world of the media industries. In
this year you will research, plan, design, storyboard, create and evaluate products using similar
techniques to those used by the professionals. You will manipulate digital graphics, produce a stop-
motion animation, design a website, create a Multimedia product, work on a print-based publication,
create a 2D animation and look at computer games design. Theoretical areas covered during the first
year include research techniques used in the new Media industries and career pathways and
communication skills.
Course outline - year two: Building on what you have learned in Year 1 you will produce a video
advertisement, design web animations, create a variety of vector-based documents, design TV Idents,
create a Flash website, produce a promotional CD/ DVD show reel and even look at digital graphics
for computer games. You will develop the skills required to manage a project in the New Media
industries by working with a client to a specified brief.
…..
My>company
in the past, we worked on previous videos including animations such as stop motion animation. We
also created digital graphics including logos, navigation bars for websites, and ideas for rollover
buttons. We are familiar and experienced with computer programs used to edit videos and we are
used to creating professional standard digital videos.
Budget
the budget is set at £4000 which is the max amount.
Time>scales
before the advertisement is created there is a period were the plans for the advertisementare drawn
up which containsevery aspect and what is expected of the product such as backup plans,
Brainstorms, Storyboards, Scripts, sketches and mode boards. When all of this is being done it has to
be done in detail as to match the advertisement and then we actually created and edit the
advertisement. The advertisement has to be completed by November 2012
Format
the format of the advertisement has been discussed and the best option is a DVD.These DVD’s would
be cheap with a small disc space but enough for the advertisement.The college logo would be on the
disc and would be handedout at parent’s evenings open days to give idea of course and why they
should choose it. When the discs are loaded into the computers the advert would be on auto play so
that it would automatically run and play the advert. The reason that a disc has been chosen is that
they are cheap and effective and everyone has a DVD player and when the disc is in the advert plays
automatically and this is what we want for people to see the advert at will.
Khalid ChoudharyBen Henderson KallumShorthouse- S0061713