The CENTRES project aims to promote creative entrepreneurship in schools with support from the European Commission. The document discusses how creative businesses can benefit from engaging with schools. Mr. Nicolai Juhler from Creative Enterprise notes that businesses can influence the future workforce, stay informed of developments in education, raise their profile with young people, get ideas from students, connect with the local community, and gain truthful feedback about products from children.

1. CENTRES
CENTRES (Creative Entrepreneurship in Schools) project has been funded with support from the European Commission.
This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which
may be made of the information contained therein.
www.centres-eu.org
With the support of the Lifelong Learning Programme of the European Union
How can my creative business benefit from engaging with schools?
During the CENTRES project schools have been in contact with a lot of creative businesses and we have asked Mr. Nicolai Juhler from Creative Enterprise why he think it is a good idea for creative businesses to work together with schools:
 It is a fun and educational way for you to hear about your product/company at a child’s level.
 Your business gets a unique opportunity to influence the future workforce by promoting skills, training opportunities and industries, recruit talent, and educate schools on preparing students for the world of work
 Your business gets to stay informed of developments in education. There by gaining an understanding of current teaching practices, assessment methods and accreditation that might help you understand the ways of your future employees.
 Your business can raise its profile with young people by providing student- tailored packages or sponsoring curriculum material
 You can get ideas from students for developing and marketing products and services aimed at a younger generation
 Your business gets the opportunity to connect better with the local community, enhance your corporate image and gain an understanding of school problems and opportunities.
 Children and young people don’t fall for smart buzz words or theoretical themes – they will tell you the truth about your product!
Creative Enterprise: http://www.creativeenterprise.dk/