education

1. TimedAnalysis ofLove MyselfMusicVideoby Hailee Steinfeld
0:00 – 0:10 seconds
Here you can see locationshotswhichsetthe scene forthe musicvideo.There isamontage of short
shotsin a bigcity (London) whichincludes:skyscrapers,birds, trafficlights andthe symbolicpropin
the musicvideo – a #lovemyself mirroronthe side of a street. There isone blackand white shotof a
girl lookinginthe mirror.Thisbinaryoppositionsuggeststhat it’sbeingfilmedfromthe inside of the
mirror– and showsusas the audience whatthe individualseeswhenlookingattheirreflection.
0:11 – 0:47 seconds
More locationshotsof the streetswithinthe city (birdseye view/low angledshot).HaileeSteinfeldis
walkingaroundontop of a skyscraper (wide shot,&close ups).Panningshotswhenpeople are
walkingpastthe mirroror showingthe buildingsaround.
0:48 – 0:57 seconds
Extreme close up of Steinfieldseyes asshe directlyaddressesthe audiencewhenshe singsthe lyric
“I love me”. Studiofull bodyshotof Hailee inasparkly/sequinhoodie asshe dancestohersong.
Extreme wide shot/artisticshotwhenshe punchesherfistintothe airshowingof the cityinfrontof
her.

2. 0:58 – 1:11 seconds
Close upshotof the singer. Highkeylightingwhensunshinesthroughherarmstherefore making
the shot white andbright. At1:04 secondsthere issblackand white shotof people dancingtogether
inthe street.4 videoshotshave beenpricedtogetherandshow inboxesonthe screenatthe same
time.Thiscreatesa sense of happinessinthe community.
1:11 – 1:23 seconds
More wide shotsof Hailee,she wears abodysuitpairedwithablazerandboots.The bodysuitsays
‘Self Service’whichcouldconnote anideologythatshe doesthings forherself anddoesn’tneed
anyone else tocomplete herormake herfeel more valuable asherperson –she is whole onher
own– a strong independentwoman.
1:24 – 1:34 seconds
Planned shot,Hailee andherfriendswalkinslow motiondownthe streetsmiling(editing
technique). Flashingshotchange (editing)differentshotsflashfor1secondand thenchange (this
givesa sense of a photoshootor dancingwhere there are flashinglights –a place or activitywhere
people feelmostconfidentand themselves). Blurredcloseupshotfromthe side of the actor
suggeststhatthe sun isshiningdirectlyather(noticeablebythe change incolourtreatmentandsun
focal spots. 2 outfitchangesare contrastedwitheachother.One dark lookwitha beanie haton
(connotationsof abad guy/antagonist) whichis opposedwithahighkeylightingshotwhereshe
wearsa goldsparklyskirtand a chokernecklace whichsays‘love myself’.Thiscouldsuggest thatshe
lovesbothhergoodand bad sidesof aspects – since noteveryone isperfectorhasgood days.

3. 1:34 – 2:10
Montage shots of both Hailee andothersdancingandlookingatthemselvesinthe mirror.Extreme
close upof Hailee lyingdownona mirror where she looksdirectlyintothe cameraagaindirectly
addressingthe audience whenshe sings“Ilove me”. Anotherdresscode isshownwhere Haileeis
wearinga bomberjacketwhichsayslove myselfonthe back – whichanchorsthe meaningof the
video.
2:11 – 2:41 seconds
Wide shotszoomedoutof people dancingacrossthe street. At2:17 secondsthere isashot of Hailee
lookingspinthe mirrorwithherhandson itsingingtoher reflection.Thisisshotoverhershoulder
facingthe mirror, but her bodyisstill visible –justnotthe focal point.Thisgivesvariationtothe
shotsusedinthe musicvideokeepingitflowingandexcitingtoitstargetaudience.
2:41 – 2:56 seconds
Videopace slowsdown,there are more slow motionsedited shots.Anextremeclose upof Hailee
bitinghernail isincludedtoaddvariationof meanings –thiscouldsuggestthat she’sexcitedwhich
isthenfollowedupbya busymontage of shotsagain.

4. 2:56 – 4:00 seconds
Fasterdancingshotswitha big groupof people.Givesasense of community where peopleare kind
to each otherandboost theirself esteem. Landscape extreme widelocationshotsof citymakesthe
videoartisticandas if it hasa highproductionvalue.