4. COMPANY PROFILE
Company Name: Asian Paints.
Type: Public Ltd.
Industry: Paint.
Founded: 1942
Head Quarter: Mumbai, India.
Key people: Mr. P.M.Murti CEO & MD.
Workforce: 4700
Website: www.asianpaints.com
5. Company History
• 1st February, 1942
Champaklal H. Choksi, Chimanlal N. Choksi, Suryakant C.
Dani and Arvind R. Vakil get together to manufacture paint
in a garage on Foras Road, Bombay. They name their
company 'The Asian Oil & Paint Company.
• 1945
Asian Paints touches a turnover of Rs. 3,50,000, with an
innovative marketing strategy "to reach consumers in the
outmost corners of the country with small packs."
6. 1954
Paints mascot, Gattu, the mischievous kid, was born. Asian
1957 - 66
The family-owned company makes the shift to a professionally
managed organization.
Asian Paints embark on an ambitious mass marketing
campaign, pertaining with thousands of dealers in small
towns all over India.
7. Contd…
1967
Asian Paints emerges as India's leading paint
company ahead of any international competition.
1973
AP becomes public ltd company
2002
AP was a market leader of Indian Decorative Paints with
market share of 44%
8. Asian paints today
• Asian Paints becomes the 10th largest decorative paint
company in the world
• Asian Paints is more than twice the size of its nearest
competitor.
• It is one of the most admired companies in India
Present in 22 countries with 27 manufacturing locations.
• Asian Paints aims to become the 5th largest decorative
paint company in the world.
9. P M Murty
CEO &MD
Mr. Ashwin Choksi
Non-Executive Chairman
Mr. Ashwin Dani
Non-Executive Vice Chairman
Ms. Tarjani Vakil
Chairperson of Audit Committe
NS (Subba) lyre General manager
Human resource
Sudipto Mandal Senior HR Manager
Salil Chinghore Works Manager
Jagannt.B. Production Manager
Nilay Verma Marketing Manager
Abjit Bhattacharya Training Manager
Founders of company
10. Group subsidiaries
Company in South pacific island. AP
operates in Australia, Fiji, Tonga,Soloman
Island under brand name APCO.
It is a England Company. In 2002 became part
of AP
11. Contd….
Egypt company which became
part of AP in August 2002
US Company with 50:50 equity sharing
with AP in 1997. Pittsburgh Paints and
Glass Industries (PPG), USA
Fiji company became a part of AP
in September 2003.
12. Indian Manufacturing Plants
Asian Plants
Bhandup (Maharashtra) in India
Asian Plants
Kasna (Uttar Pradesh) in India
Asian Plants
Sriperumbudur in India
Asian Plants
(Rohtak, Haryana)
