Singapore Airlines was formed in 1972 after Singapore separated from Malaysia. It began operations with 10 aircraft, 6,000 employees, and routes to 22 cities in 18 countries. As a new airline, it had high fixed costs and was regulated by IATA, but had lower labor costs than other IATA carriers. Singapore Airlines is now a major global airline based in Singapore, operating out of Changi Airport with a focus on Southeast Asia, East Asia, South Asia, and the "Kangaroo Route". Its vision is to be an excellent global company that enhances people's lives and preserves the environment.

2. PRESENTED BY,
TIKENDRAJIT
SURENDRA.K
SONIA K.S
SARANU

3. Background
 Old national air carrier- Malaysia-Singapore (MSA)
 1972, Singapore airline.
 Beginning operation: 10 aircraft, 6000employees, 22
cities, 18 countries.
 High fixed costs,
 Regulated by IATA
 A passive supporter- Gov.
 But lower labor costs (16%in SIA comparing 35% in
IATA)

4. Founded in 1 May 1947.
Changi Airport (Hub)
Member of Star Alliance
KrisFlyer Program & PPS
(FFP)
General Knowledge

5. Singapore Airlines Vision:
 Singapore Airlines has a
responsibility not only to be an
excellent Singapore Airlines has
a responsibility not only to be an
excellent company, but also to
be an excellent citizen of the
world by enhancing the lives of
the people we touch. With that
aim in mind, we have made
many commitments to the arts
and education, to our
communities, and the health
and welfare of our country’s
citizens, and those in countries
we fly to. With this goal in mind,
we’ve also made a strong
commitment to preserving the
environment – and our world for
future generations.

6. Singapore Airlines Mission:
Singapore Airlines is a global company
dedicated to providing air transportation
services of the highest quality and to
maximizing returns for the benefit of its
shareholders and employees.”

12. PLACE MIX
 Singapore Airlines
Limited is the flag
carrier of Singapore
which operates from
its hub at Changi
Airport and has a
strong presence in the
Southeast Asia, East
Asia, South Asia, and
"Kangaroo Route"
markets