Asian Paints is an Indian public company founded in 1942 and headquartered in Mumbai. It is a leading paint company in India with a 60% market share and has over 4,700 employees. The company aims to become one of the top five decorative coatings companies worldwide and build its industrial coatings business through global partnerships. It uses various marketing techniques like advertising, sales promotions, and online marketing to increase sales.

1. ANNU KUMARI
ANUPAM KUNDU
ARNAB BISHWAS
ANSHUL

2. Company Name: Asian Paints.
Type: Public Ltd.
Industry: Paint.
Founded: 1942
Head Quarter: Mumbai, India.
Key people: Mr. P.M.Murti CEO & MD.
Workforce: 4700
Website: www.asianpaints.com

3. P M Murty
CEO &MD
Mr. Ashwin Choksi
Non-Executive
Chairman
Mr. Ashwin Dani
Non-Executive Vice Chairman
Ms. Tarjani Vakil
Chairperson of Audit
Committe
NS (Subba) lyre General manager
Human resource
Sudipto Mandal Senior HR Manager
Salil Chinghore Works Manager
Jagannt.B. Production Manager
Nilay Verma Marketing Manager
Abjit Bhattacharya Training Manager
Founders of company

4. “Asian Paints aims to become one of the top five
Decorative coatings companies world-wide by leveraging
its expertise in the higher growth emerging markets.
Simultaneously, the company intends to build long term
value in the Industrial coatings business through alliance
with established global partners”.

5.  Company is using different techniques such as advertising Campaign,
sales promotion, personal selling, direct marketing and public relation to
increase sales
 A total amount of 85 crore is spent on the ad campaign by asian paint. Their
particular ad campaign ‘Mera Walla Blue” “har ghar kuch kehta hai” are
being liked by the customer.
 Online marketing for urban customer: Asian paint online marketing system is
helping. The company in lot of ways, providing all the necessary
information to the customer. It is an unique way of promotion.

7. MANUFACTURER
WHOLESELLER
RETAILER
CUSTOMER

8. Market Share in India
ICI
10%
BERGER
15%
NEROLAC
15%
ASIAN PAINTS
60%

9.  Akzo Nobel India ltd
 Bombay Paints ltd
 Hard Castle & waud
manufacturing company
ltd.
 Jenson & Nicolson India
ltd.
 Nerolac paint ltd.
AkzoNobel nv (Netherlands)
2 PPG Industries Inc. (Pittsburgh)
3 DuPont Coatings & Color Technologies Group
(Wilmington )
4 ICI Paints (Berkshire, UK )
5 BASF Coatings (Germany)
6 Nippon Paint Co. (Japan)
7 Sherwin-Williams Co. (
Cleveland)
GLOBAL
COMPETATOR

10. • Asian Paints is planning an international network of
technology centers spread across Australia, Jamaica, Egypt,
Dubai, Mauritius, Fiji and Singapore.
• The paint project will use the latest techniques in production,
packing, conveying and storage in an eco-friendly manner,
with zero discharge of effluents.
• Company aims to come under top-5 paints companies list in
the world in next 2 year.