3. iNDEX
INTRODUCTION
MISSION
VISION
ORGANISATIONAL STRUCTURE
RAW MATERIALS
MANUFACTURING UNITS
QUALITY
RESEARCH & DEVELOPMENT
RECRUITMENT
MARKETING STRATEGY
SALES TURNOVER
AWARDS & RECOGNITION
CONCLUSION
4. iNtRODUctiON
ASIAN PAINTS NEROLAC PAINTS
Earlier known as: Earlier known as:
Asian Oil & Paints Co Goodlass Nerolac Paints.
Founder: Formation:
Champaklal Choksey 2nd sept,1920
Chimanlal Choksey
Suryakant Dani Plant set up:
Arvind Vakil Lower Parel in Mumbai
Formation: Status:
1942 Kansai nerolac paint ltd is the
second largest decorative paint
company based in Mumbai.
Plant set up:
Bhandup in Mumbai
Status:
Asia’s 3rd largest paint company &
India’s largest company
5. MiSSiON
ASIAN PAINTS NEROLAC PAINTS
To be the largest To contribute positively
decorative paint co. to the development of
worldwide & to be in first the society, by acting as a
five largest paint good neighbor,
manufacturing company considerate of others,
worldwide. playing the role of a good
corporate citizen with
passion & compassion
6. viSiON
ASIAN PAINTS NEROLAC PAINTS
Aims to become one of the top 5 To uphold quality at every
Decorative Coatings companies stage and maintain
worldwide by leveraging its consistency to win the Trust of
expertise in the higher growth
emerging markets. our Valued Customers
Intends to build long term value in
Worldwide.
the Industrial coatings business To Remain as Innovative Global
through alliances with established Leader.
global partners.
11. QUalitY
ASIAN PAINTS NEROLAC PAINTS
Provide products and services To provide total customer
Accept Zero Defect as a quality satisfaction
absolute Total quality management at all
To understand changing customer levels
needs First time right result
Improvement in quality
12. RESEaRch & DEvElOPMENt
ASIAN PAINTS NEROLAC PAINTS
Significant role in growth Research in specific areas
Helps in manufacturing Benefits of R & D
Solution to environmental Maintaining leadership in
issues industry
Marketing
Human Resource-4700
employees in 23 countries
13. REcRUitMENt
Co. is following aptitude test, group discussion and
personal interview for recruitment process.
Co. is recruiting :
MBA students for marketing, Bsc (chemistry), BE
mechanical & chemical students for production, CA &
MCOM for finance dept.
Co. has training centre in for fresher’s.
14. MaRKEtiNG StRatEGY
ASIAN PAINTS NEROLAC PAINTS
Product mix Open door policy
Distribution mix Re-branding of product
Promotion mix
Innovation
Price mix
New technology
15. SalES tURNOvER
ASIAN PAINTS NEROLAC PAINTS
Asian Paints India has reported a Kansai Nerolac Paints has reported
sales turnover of Rs 586.25 crore a sales turnover of Rs 666.80 crore
and a net profit of Rs 33.71 crore and a net profit of Rs 44.90 crore
for the quarter ended Mar '12. for the quarter ended Mar '12.
For the quarter ended Mar 2011 For the quarter ended Mar 2011
the sales turnover was Rs 530.15 the sales turnover was Rs 519.59
crore and net profit was Rs 44.36 crore and net profit was Rs 58.86
crore. crore.
16. aWaRDS & REcOGNitiON
ASIAN PAINTS NEROLAC PAINTS
Best Governed company
award Best vendor performance
13th rank award
CEO of the year Sustainability Award for
Best Audit Committee outstanding contribution
award Product of the Year
Sword of honour EPC World Awards
Golden Peacock Award