Harshith Krishna Rathi
Places of operations
• Awards and recognition
Chemicals & paints
February 1st 1942
Mumbai , India
K.B.S. Anand (MD;CEO)
Rs. 64 billion
Champaklal H.Choksi , Chimanlal N.Choksi , Suryakant
C.Dani and Arvind R.Vakil get together to manufacture
paint in garage on Forus road,Bombay.they name their
company “The Asian Oil & Paint Company”.
•Asian paints touches turnover of Rs3,50,000 with an
innovative marketing strategy “to reach consumers in
the utmost corners of the country with small packs”.
•Gattu,the ,mischevious kid-the mascot of
Asian paints was born.
•The name of the company changed to Asian paints
(India) private ltd.
•Asian paints became the 10th largest paint company in
Asian paints became a public limited company.
Comes out to be the market leader of Indian decorative
paints with market share of 44%
1.The company is using different techniques such
as campaigns , sales promotion , personal
selling , direct marketing & public relation to
2.Their particular campaign “Mera waala blue”
& “Har ghar kuch kehta hai” and more recently
the “Mr.shenoy campaign” are being liked by
3.Online marketing for urban customers.
Apex Exterior Emulsion
•First in the world painting service from a paint manufacturer.
•Provides budgeting , information on paints , shade selection.
•Doing a professional painting job within scheduled timee with
•For large painting needs AP provides personal selling and
services like shade selection sample patch application ,
coordination and special rates.
•Visit the website www.asianpaints.com for all you need to
know on paints.
•For assistance call 1800-209-5678.
•You may SMS “Paint” to 8888 for queries.
Market leaders with 55% market shares.
Strong in inventory control.
The pricing strategy is oriented to middle
and lower end consumers.
Widest product range in terms of products,
shades, pack sizes.
Comprehensive nation wide coverage of
Brand name with 68 year experience.
Innovation in developing new product is
Weakness on the technology front in
In industrial paints, AP has only a 15%
Acquiring/ increasing market share in
Industrial paint sector.
Competitors have gone in for hi-technology
compare to AP.
The automobile industry accounted for 50%
of the industrial markets.
Domination of few foreign companies.
Competition is catching up fast, hi-tech
facilities gives abundant choices.
Asian Paints is included in “forbes magazine’s –
Asia’s fab 50 list of companies” since 2011 and is still
there in the list.
It was ranked 13th amongst top paint companies in
the world by “coatings world-top companies report
Awarded the sword of honour by the British safety
council for all the paint olants in India
The Asset - one of Asia's leading financial magazine
ranked Asian Paints amongst the leading Indian
companies in Corporate Governance in 2002 and 2005.
Received the Ernst & Young "Entrepreneur of the
Year -Manufacturing" award in 2003
In 2009 micro site AsianPaints.com has won the
‘outstanding website’ award in the consumer goods
category at theInternet Advertising Competition