2. History of compay
Introduction of Company
Competitor
Marketing And Product
Finance
Awards and Recognition
Future Plan
Conclusion
C
3. History of
Asian Paints
• Started in 1942 by four entrepreneurs: Choksey Brothers.
• In 1967, Asian Paints became the 10th largest paint company in the
world.
• In 1973, it became a public limited company.
• In 2002, it was a market leader of Indian decorative paints.
• With a turnover of Rs.158.5 billion ,Asian Paints operates in 19
countries and have 26 manufacturing facilities, and serving customers
over 65 countries.
4. • Asian Paints started its journey in 1942 with four young men,
Champaklal H. Choksey, Chimanlal N. Choksi, Suryakant C.Dani and
Arvind R. Vakil, in a garage in Bombay.
• Asian Paints Limited is an Indian chemicals company headquartered
in Mumbai, India. It manufactures paints for decorative and
industrial use.
5. • Asian Paints is India's largest paint company and Asia's third
largest paint company , with a turnover of Rs 96.32 billion.
• Besides Asian Paints, the group operates around the world
through its subsidiaries Berger International Limited,
Apco Coatings, SCIB Paints and Taubmans.
• Asian Paints manufactures and markets industrial and decorative
coatings. Along with that the company also provides home painting
services and solutions.
• Asian Paints operates in 17 countries across the world. It
has manufacturing facilities in each of these countries and is
the largest paint company in eleven of these markets.
6. Founder of Asian Paints
• Champaklal H. Choksey
• Chimanlal N. Choksi
• Suryakant C. Dani
• Arvind R. Vakil
CEO & MD
K. B. S. Anand
Non Executive Director
Abhay Vakil
Director
8. • Company is using different techniques such as advertising Campaign,
sales promotion, personal selling, direct marketing and public relation
to increase sales.
• Online marketing for urban customer as well as Asian paints has
started cutomer helpline service(24x7.
14. • Awarded the "Sword of Honor" by the British Safety
Council for all the paint plants in India.
• Forbes Global magazine, USA ranked Asian Paints amongst
the 200 'Best Small Companies of the world' in 2002 and
2003 and amongst the top 200 'Under a Billion Firms' of Asia
in 2005.
• Ranked 24th amongst the top paint companies in the
world by Coatings World - Top Companies Report
2006.
15. • Asian Paints is planning an international network of
technology centers spread across Australia, Jamaica, Egypt,
Dubai, Mauritius, Fiji and Singapore.
• Company aims to come under top-5 paints companies list in
the world in next 2 year.
16. • Indian Paint Industry is one of the fastest growing sector in India.
• The employment potential in this industry is huge.
• Asian Paints, India’s largest paint company and Asia’s third largest
paint company, with a turnover of Rs 96.32 billion.
• Have an enviable reputation in the corporate world for
professionalism, fast track growth, and building shareholder equity.
