Asian Paints is India's largest and Asia's fourth largest paint company. It was founded in 1942 as Asian Oil & Paints Company and now has a turnover of Rs. 170.85 billion. The company has a vision to become one of the top five decorative coatings companies worldwide by leveraging its expertise in emerging markets and building its industrial coatings business through global alliances. It has a strong international presence through subsidiaries like Berger International, Apco Coatings, SCIB Paints, Taubmans and Kadisco operating in around 19 countries. Asian Paints faces competition from companies like Kansai Nerolac Paints, AkzoNobel, Nippon Paint, and PPG Industries

2. OVERVIEW
• Started in the year 1942 with the name “ASIAN OIL &
PAINTS COMPANY”
• India’s Leading & Asia’s Fourth Largest paint company
with turnover of Rs.170.85 billion.
• Presence in approx 19 Countries & they have 25
manufacturing facilities across the globe and have been
servicing consumers over 65 Countries.
• Besides Asian Paints, the group operates around the
world through its subsidiaries Berger International, Apco
Coatings, SCIB Paints, Taubmans and Kadisco.

3. VISION
CLEAR GOALS FOR A CLEAR FUTURE
• Asian Paints aims to become one of the top five
decorative coatings companies world-wide by leveraging
its expertise in the higher growth emerging markets.
Simultaneously, the company intends to build long term
value in the industrial coatings business through
alliances with established global partners.

4. SWOT ANALYSIS
STRENGTH
> Largest paint company
in India and fourth largest
company in Asia
> Strong international
presence with its four 4
subsidiaries
WEAKNESS
> Seasonal demand and
hence in off seasons it
can lead to cash flow
problem.
> Low Market Share in
Industrial and Auto Paint
OPPORTUNITIES
> Growth in Industrial
Sector
> Adapting to consumer
psyche
THREATS
> Growth prone to
slowdown effects
>Raw material scarcity
and volatility in prices.

5. STP
SEGMENT
• Caters to all
segments with
brand Royale
aimed at
premium
segment and rest
at mass market.
TARGET
• Home-owners,
industries-hotels,
education,
healthcare, agro
& manufacturing
equipment,
infrastructure,
govt. buildings.
POSITIONING
• A complete array
of products to
cater to
everyone.

6. COMPETITORS
KANSAI
NEROLAC
PAINTS
AKZONOBEL
NIPPON
PAINT
PPG
INDUSTRIES

7. MARKETING MIX
PRODUCTS
Interior
Walls
Exterior
Walls
Nilaya
Wood
Finishes
Metal
Finishes
Water
Proofing
Professional
Range
Adhesives

8. PRICE
• They have a flexible pricing policy
• The price range is kept according to the properties of
every brand.
• The strategy has been kept of value based pricing policy
with prices going up and down as per market situation.

9. PLACE
• Spread its operations across the globe in approx 19
countries.
• They have 25 manufacturing facilities and servicing
consumers over 65 Countries.
• 50,000 dealers across all the states of India.
• It operates in urban, semi-urban & rural areas.

10. PROMOTIONS
• All the promotional activities are based on the fact that
the company is all about the family & its members along
with their homes, which are a reflection of each other.
• Their slogan “Har Ghar Kuch Kehta Hai” is a prime
example of the fact that the brand is trying to connect
with the emotions of the people.
• Asian Paints doesn’t do much promotional events but
they believe in word of mouth type promotions

11. HR STRATEGIES
• The number of employees associated with them in FY
2016 was about 6,067
• They provide open & interactive work culture to
employees.
• Excellent training is provided to develop leaders and
strengthen competencies of employees
• Few policies that Asian Paint provide to their employees
are:
– Work-life Effectiveness
– Supporting Families
– Health & Insurance
– Continuing Educations

12. SUPPLY CHAIN

13. FINANCIAL STATUS
As on 2016:
REVENUE Was Rs. 15,852 Cr.
OPERATING INCOME Was Rs. 2,808 Cr.
NET INCOME Was Rs. 1,799 Cr.
TOTAL ASSETS Was Rs. 6,205 Cr.

14. GLOBAL PRESENCE
• Operates in approx 19 countries servicing consumers
over 65 Countries.
• It has various brands that operate as:
– Asian Paints in India, Bangladesh, Nepal Sri Lanka and Indonesia
(Asia)
– Causeway Paints in Sri Lanka
– SCIB Paints in Egypt (Middle East)
– Berger in Singapore (Asia) ; UAE, Bahrain and Oman (Middle East);
– Apco Coatings in Fiji, Tonga, Solomon Islands and Vanuatu (South
Pacific)
– Kadisco in Ethiopia (Africa)
– Taubmans in Fiji and Samoa (South Pacific)

16. THANK YOU….
Made By:
Binal Sondagar