Audience research pres

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Audience research pres

  1. 1. Target Audience And Influences<br />
  2. 2. Location<br />Sandford, in North Somerset- a quaint and charming village… or is it?<br />We will explore the many aspects of the village from the pub to the village hall. Talking to the residents on their perspectives of the existing community or not so existing community.<br />
  3. 3. Younger audience- the entertainment value through the way the documentary is constructed.<br />Middle aged- Young families thinking of moving to the country in search for better life<br />Pre/Post retirement <br />AGE<br />
  4. 4. Gender<br />Will appeal to both genders as the subject matter has equal importance to both male and female not excluding either sex.<br />
  5. 5. Socio-economic group<br />
  6. 6. We have chosen to not focus our efforts on group A from the socio-economic table because we feel that high rollers and the upper middle class will not have the time to watch our documentary. They, we feel, will not care about the content included in the documentary as much as the other classes because its less relevant to their life style. <br />
  7. 7. Hobbies and interests<br />As we have a wide audience range they will be interested in a variety of hobbies and have different interests. Therefore it will be hard to select the specific hobbies of our audience and we will mostly think about which hobbies they persue in the village. Such as girl guides, church services, socialising in the local pub and school functions.<br />
  8. 8. Education<br />Because of the mass audience range we are targeting the audience are likely to be educated from uni-level to basic trades and skills. (secondry school education)<br />However our documentary will disclude those who are less academic as the documentary topic is that of a light hearted senseand not overally complex.<br />
  9. 9. Domestic circumstances<br />We will appeal to a wide range of domestic circumstances as we will include, interview, and follow everyone from all walks of life in the community. We we will do this by filming in different locations such as the local pub to the village hall. At the different locations there will be different people congragating their i.e pensioners at the village hallmost likely home owners to younger people in the pubs, most likely first time buyers or renters. We are not trying to highlight one particular style of life, just the overall view of the people in the village.<br />
  10. 10. Spending Power<br />‘After tax and benefits household income disparities are significantly reduced (to £53,900 and £13,600 respectively).’ <br />This shows and demonstrates the variation in the income of our expected target audience as this is taken from the 2008/09 income table for the middle and working classes. Who are retrospectively our targeted audience. In the village life there are the extremities of this shown which are clear by the village divides<br />
  11. 11. Religion<br />We are not looking to target a particular religion or at all, for that matter. However we are not looking to isolate religion and religious beliefs from our documentary. We are filming in locations such as the village hall which shares links with the church. We know villages were founded on the following of faith and the local churches in the area. Traditional English villages were founded around the denomination of Christianity therefore we may not appeal to the minority religions in society because they are not represented in village life.<br />
  12. 12. Poltical views<br />As many of our viewers will be aged 40+, we imagine that they will be mostly conservative. However there are many left wing members of our audience that we will need to consider, such as teenagers and young families. As well as this, our documentary will be made for Channel 4, which has a relatively young audience and will probably be left wing left wing. <br />
  13. 13. Ethnicity<br />Our documentary will be accessible to all ethnicities, as a range of ethnic backgrounds live in English villages. However as we are focusing on the English village, it can be expected that most of our target audience, who live in villages, will be white. We will also consider other ethnicities as people living in cities currently, may watch out documentary as they are considering moving to a village.<br />
  14. 14. Current media consumption<br />We expect that many of our older audience (pensioners) will read the newspaper everyday and watch a lot of daytime and primetime television and radio stations such as radio 4. These people are less likely to access the internet or use social networking sites. Young families and teenagers are more likely to only watch evening time television as they are busy during the day at work at school. They are more likely to read weekend newspaper and magazines. This group will access the internet a lot and are very likely to use social networks and listen to radio stations such as Radio 1. <br />

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