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CHAPTER 1: INTRODUCTION
1.1 Company overview:
1.1.1. History of formation and development
Gold Agricultural Products Ltd.
Address: 20 Admiral Chan, Son Ky Ward, Tan Phu District, Ho Chi Minh City
Legal representative: Vo Xuan An
Golden Agricultural Trading Co., Ltd. was established in October 2009, is an
enterprise specializing in producing products and providing agricultural products (Cereal
Flour, Beauty Powder, Banana Seed, Erythrophe, Pus Seeds, Pus Trom, Orangutan), ...
With well-selected and clean Raw Materials, along with professional production
management, Vnd Agricultural Company offers products of high quality, safety, and
reasonable price to meet other requirements and needs. each other's customers.
The strength that makes the brand of Golden Agricultural products is the main
difference: The source of raw materials is carefully selected, purchased directly from the
people, the product is always committed to the highest quality
The company mainly sells and export the following products:
Canned vegetables: pineapple (small pieces, sliced), lychee, rambutan, cucumbers,
plums, corn, ...
Canned juices like mango, pineapple, ...
Cereal Flour, Beauty Powder, Banana Seed, Nut, Malva nut
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1.1.2. Organizational structure
Figure 1.1: Gold Agricultural Products Ltd.’s organizational structure
Source: HR department
Functions and duties of each department:
Director: Acting as the legal representative of the company and responsible for all
business results of the Company. The CEO of the Company follows the headship
regime and has the right to decide on the structure of the company's management
apparatus on the principle of streamlining and reducing efficiency
Sales department: Having the function of helping the Director organize the
business, explore the market, find sources of consumption and sources of
purchases from partners; conducting business transactions.
Human Resource Department: Being responsible of building and perfecting the
organizational structure of the company in accordance with the requirements of the
business organization, construction and implementation of plans for labor, wages
and policy settlement for employees.
Accounting department: Providinginformation about the financial activities at
the unit; receive, record, classify, process and provide information,; summarize and
explain the main operations that occur at the unit; giving the Director the ability to
DIRECTOR
ACCOUNTING
DEPARTMENT
HR
DEPARTMENT
SALES
DEPARTMENT
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comprehensively review the activities of the economic unit. Fully reflect the total
amount of existing capital and assets as the movement of capital and unit assets
thereby helping the Director to strictly manage the company's capital and assets in
order to raise the efficiency of the use. capital in business. Perform accounting
work of the unit. Follow the periodic reporting regime and the current financial
statements of the State. Perform other duties as assigned by the Company Director.
1.2 Description of the internship department
1.2.1 Diagram of function of internship department
Figure 1.2 : Sales department chart
(Source: HR Department)
The organization chart in the sales department is quite simple showing the flexibility
in conveying task information. New Company products will be disseminated to the
Company's sales staff faster. The sales implementation will be effective.
A professional and advisory department for the Board of Directors in the field of its
food business plan
1.2.2..Functions and tasks of each position
Manager
SALES MANAGER
ASSISTANTS EMPLOYEES
KINH DOANH
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- Preparing and implementing business strategy and plan for food market.
- Building and expanding relationships with partners for the company
- Establishing a system of strategic customers, potential customers and taking care
of existing customers
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Business assistant and salesperson
- Supporting for the manager
- Researching information about individual food products, new projects; establishing
relationships with project investors, residential partners to find food sources for the
Company.
- Negotiating and consult with partners to find the best and most competitive source
of food products to bring the best business results to the Company.
1.3. Role of an apprentice
- Planning and implementing business plans to develop the scale of operations of the
company.
- Summarizing business situation in each month and quarter and propose solutions
in the next period.
- Expanding market share, finding new markets.
- Making an impression and image of the company's business quality, do not let
customers complain about the service attitude of the company's employees.
- Finding out the needs of using products / services of customers to advise and
introduce products / services of the company to customers.
- Making quotes and draft contracts as required.
- Recording customer feedback and sending it to the relevant department for timely
processing.
- Categorizing customers to have the appropriate after-sales regime.
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CHAPTER 2: DESCRIPTION OF INTERSHIP TASKS
2.1 Describe the working process
Hình 2.1. Quy trình thực hiện công việc được giao
Figure 2.1. Process of performing the assigned task
During the graduation internship at Gold Agricultural Products Ltd, I was assigned to
work in the sales department. This time I was assigned by the company to make calls to
customers, in addition to helping my staff with things like rearranging documents,
checking spelling errors on files and papers.
In the sales department of Gold Agricultural Products Ltd, I feel a professional
working environment, although the work of the siblings in the room is quite stressful and
stressful, but People are always willing to help, teach me wholeheartedly, point out the
flaws that help me do my job better
2.2 Description of internship tasks
Receive customer lists from customer service staff
Make calls for customers
Note downd the information
Submit the list to superiors
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Receive customer list:
At the beginning of business hours, sales staff will receive a list from customer
service staff.
This list includes information about customer name, phone number, name,
address of the customer. This list includes customers who have worked with the
company before.
The customer service staff will email this list or print it and send it directly to
you.
Make calls:
After receiving the customer list from the customer service staff, briefly read
through the information in the list and then proceed to make calls.
The main content of the call: start the call with simple greetings, then introduce
yourself with Quynh Quynh Chau Service Trading and Training Co., Ltd. and then
enter the main content: Ask Is it okay to visit previous projects? Are customers
satisfied with the projects? Currently, customers have any projects want to cooperate
with the company?
During the talk, customer response is usually fun, comfortable to receive calls,
and thank the company for your interest. However, there are some cases when a call
comes in when the customer is busy and can not answer the call, or when the mood
is not good, the customer will not be comfortable and offer to end the call first.
However, most of the calls to customers, even though customers are not ready to
receive them, still refuse politely, not making it difficult for me.
Normally, an average of 30-40 calls is made a day, each call usually lasts from 5
to 20 minutes depending on the call content.
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In the case of customers not being able to contact or the phone is busy, make up
to three calls in a day, each call is at least 2 hours apart.
Note down the information:
After making a call, note down the information right in the document the
manager gave.
The notes are usually an assessment of customer satisfaction with a project that
has partnered with information about new client projects.
The notes need to be brief but clearly cover all the content of the call made.
Return documents to superiors:
This document includes a list of customer service personnel who were given at
the beginning of the day and notes collected during making calls;
Recheck completed calls, mark unfinished calls during the day.
Review the entire call and notes.
Submit the list to superiors
At the end of the day, report the work to the manager and send it via email.
2.3 Analysis and evaluation
The actual job assigned at the Company according to me needs to apply the
knowledge of business skills, behavior skills and handling situations in business, can
apply specialized subjects such as marketing, business management, etc. into the actual
business activities of the company. Some general subjects such as political economy,
general law, etc. although not going into business administration; they help a lot for
students in economic, political and social knowledge. The internship provided students an
overview of the legal system, political economy in Vietnam in particular and the world in
general.
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In my opinion, there is no subject that is not helpful for students in the school's
curriculum. Each subject gives students an understanding of a particular field. Since then
students have an overview. At the school, students can learn professional knowledge
(hard skills), according to the school, they should add some practical meetings and
exchanges between students and businesses in the province for students to learn more
about behavioral skills (soft skills) and get real exposure and experience from these
meetings.
Due to the limited time at the company, I just gave an overview of business lines,
activities and organizational structure of the company at a general level, not going into
details about the products that the company is trading
During the time studying at the school, I mostly interact with friends and teachers,
have not been in real contact with individual customers as well as businesses, so I am still
surprised when practicing at the company.
For a sales person, it is necessary to have hard skills (knowledge of the products the
company is trading) and soft skills (handling situations). I only have hard skills
(knowledge at school) and I have not learned much about soft skills
During the internship, I also supported by other staffs in the sales department but it
was only simple tasks, so I still felt not confident to start a job as a official staff
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CHAPTER 3: CONCLUSION
3.1 General conclusions about the internship process
Through the practice and learning about the company, I realized that the business
activities of the company are developing very well, meeting the requirements and
requirements of the market today. During its operation, the Company always tried its best
and achieves a number of achievements that bring great benefits to the management of
businesses and contribute to the social development. With friendly working environment,
the staffs work professionally and quickly, because the business has been operating for a
long time, the product has stood firm in the market trusted by customers. The company
has a strong, coherent management system that brings high efficiency in the work,
improving the quality of products and services and reducing operating costs reflected by
the growth rate of 150% for the recent years.
At the company, I also had a lot of support from the company, especially the
salesmen who have kindly taught me about product information and uses of each product
so I could introduce to customers and always be willing to provide the necessary data,
information and data of the company for me to successfully complete my internship
report. They were very enthusiastic and funny. Sometimes I have errors in the work but
they have gently advised me to change.
During my internship in the sales department, I realized that some of the remaining
limitations of my internship were as follows:
Sales department plays a very important role in the company, is the focal point to
reach customers and bring in many profitable contracts for the company.
Everyone in the room is enthusiastic, if any questions, people are willing to answer
to help create a comfortable work environment, no pressure at work.
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The company provided comfortable and cool working office. Facilities were fully
equipped and quite comfortable. The sales team workd professionally and interactively,
smoothly, enthusiastically supporting each other in the work with clear and serious
working style.
In the sales department, I was instructed by Mr. Nguyen Van Hai, Deputy Sales
Manager of the company during the internship. Mr. Hai assisted me in learning about the
company's business processes, sales skills, quotes, case handling and how to store
company business records.
Sales department often had to go meet customers and communicated with
customers. I was lucky to join with my colleages in the sales department when
exchanging and signing contracts with customers.
In addition to the support of my CHAPTER 3: CONCLUSION
3.1 General conclusions about the internship process
Through the practice and learning about the company, I realized that the business
activities of the company are developing very well, meeting the requirements and
requirements of the market today. During its operation, the Company always tries its best
and achieves a number of achievements that bring great benefits to the management of
businesses and contribute to the social development. Friendly working environment, the
staffs work professionally and quickly, because the business has been operating for a long
time, the product has stood firm in the market trusted by customers. The company has a
strong, coherent management system that brings high efficiency in the work, improving
the quality of products and services and reducing operating costs reflected by the growth
rate of the Company 150% for the years. by.
At the company, I also have a lot of support from the company, especially the
salesmen who have kindly taught me about product information and uses of each product
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so I can advise you. customers and always willing to provide the necessary data,
information and data of the company for me to successfully complete my internship
report. They are very enthusiastic, fun, sometimes I have errors in the work they have
gently reminded and dedicated.
During my internship in the sales department, I realized that some of the remaining
limitations of my internship were as follows:
Sales department plays a very important role in the company, is the focal point to
reach customers and bring in many profitable contracts for the company.
Everyone in the room is enthusiastic, if any questions, people are willing to answer
to help create a comfortable work environment, no pressure at work.
The company has comfortable and cool working office. Facilities are fully
equipped and quite comfortable. The sales team works professionally and interactively,
smoothly, enthusiastically supporting each other in the work, clear and serious working
style.
In the sales department, I was instructed by Mr. Nguyen Van Hai, Deputy Sales
Manager of the company during the internship. Anh Hai assisted me in learning about the
company's business processes, sales skills, quotes, case handling and how to store
company business records.
Sales department often have to go meet customers and drink with customers. I was
lucky to join with my colleages in the sales department when exchanging and signing
contracts with customers.
In addition to the support of my colleages in the sales department and the
accounting department, I also receive the help of all of my colleages in the company.
Through the internship, most of the knowledge learned in school such as Business
Performance Analysis, Business Administration, Strategic Management, etc. . .It applies
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to working in the company. What you learn in the internship process is also very
important in the process of learning and accessing necessary work and social information.
The lecturer enthusiastically guided me in the process of completing the graduation
report. In particular the instructor taught me how to collect information at the internship.
Data processing skills and graduation report completion in the sales department and the
accounting department; I also receive the help of all of other colleages in the whole
company.
Through the internship, most of the knowledge learned in school such as Business
Performance Analysis, Business Administration, Strategic Management, etc. They were
applied everyday in the company. What you learn in the internship process is also very
important in the process of learning and accessing necessary work and social information.
The lecturer enthusiastically guided me in the process of completing the graduation
report. In particular the instructor taught me how to collect information at the internship.
Data processing skills and graduation report completion
3.2 Experiences / lessons learned from the career training process for yourself
3.2.1. Lesson learned on how to perform tasks
After the internship in the company, I gained various helpful skills and expertise:
Skills in organizing work, and grasping the processes of handling, contacting and
taking care of customers: I myself have tried my best to perform the assigned job but
because I am a new employee, I am still quite confused and awkward. When doing the
job, put the job first, dedicated in the work without thinking of other things.
Business skills to handle situations in business: During the internship, I met a lot of
different customers; so many unexpected situations happened, through those situations, it
helped me gain more experience and lessons to help me become more mature.
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When going to internships, every person has his or her own work so they didn’t
have time to care, follow and advise internship students so the initiative of students would
help themselves grasp have the opportunity and learn a lot from reality.
For a student who is about to graduate, the first thing students need to do well is to
participate in an internship in a real business to contact with superiors and employees at
the company. From there learn skills from company employees such as teamwork skills,
work arrangement skills, working attitudes, etc.
After participating in internships and training at the enterprise, students will have a
report presenting what they have contacted and learned at the company to present the
instructor, from which the lecture will guide students. how to present and write a coherent
and scientific report
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3.2.2. Lessons learned about skills
One of the most important skills of a sales person is communication skills, when
you have good communication ability; the ability to persuade customers to buy from the
company is very high and creates a strong attraction. With business partners that bring the
best results for your career. Over the course of my internship, meeting so many clients
helped me to improve my communication skills. We persevere with customers who are
still not decisive with their purchase decisions or need to be quick and clear to the hasty
customers.
Thereby, professional skills and soft skills are what students need to gain
confidence when leaving school and starting with jobs.
Listen, learn and respond
Always listen to the sharing and suggestions of everyone. It is reasonable to learn
and absorb it properly. And when you do not feel satisfactory, you can respond, but you
must pay attention to the attitude of corrective
Able to work independently
Working at the company helps me learn the ability to work independently, no one
can help me in the assigned task.
Time management skills
In order to ensure that I have enough time and health to meet my internship, I have
trained myself a reasonable time management skill.
Not because of work that neglect homework in the lecture hall. And to have
enough time and energy to study as well as to practice effectively, we also have to take
good care of ourselves, eat and rest scientifically. All these things, if properly arranged
and complementary to each other, will certainly be the basis for the best completion.
3.2.3. Lessons learned about attitude
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Attitude is an important factor in how a person is assessed as a person. When
working at a company, the first thing is to respect the working hours and rules, although
only a student to practice, when entering the door of the company, you must respect and
obey the rules of company launched.
Proactively asking at work also helps me to be more confident, more active and
easier to integrate into the cultural environment of the organization.
When communicating with everyone in your room, you should pay attention to
using words like "Yes" or "Thank you". That is how I make a good impression on the
employees who work there. When creating sympathy for them, it is easy to receive advice
from them
At work, there will be many things that happen instead of being helpless and
constantly complaining when things are not as expected, be flexible to find solutions with
the most positive attitude.
Be gentle with the employees, brothers / sisters / colleagues in the company.
Customers and partners must be considerate and considerate, but the times when it
is necessary to protect the company's business viewpoint must not be loud and polite. The
words spoken must be clear and sure.
For the superior, respect, not disrespect, but must be clear, not pessimistic, afraid.
It must be straightforward to exchange such work in order to be effective.
For subordinates to be gentle, friendly, not pretending, alienated, concerned about
subordinates, willing to listen to the opinions of employees. At this time the work will be
more smoothly and smoothly.
3.3 Proposals and recommendations
3.3.1. Improving, adding more rich contents to the Company's website in
understanding and reaching customers
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Because the current main website of the Company has not posted much content,
the content design is simple so it is necessary to improve the Company's website
according to the following:
-Website of the Company needs the following structure:
+ Homepage: post pictures of promotions, products, and services of the Company.
+ Introduction: publish content about the Company, the founder, history of
establishment and development. This section will help customers know how the Company
has been established and developed so that they will be more confident about the
Company's products and services.
+ Products-Services: The Company’s products are in business, with clear pictures
and fully describe the functions, uses and characteristics.
+ Add more achievements and construction works constructed by the company
This section will introduce customers the products and services that the Company
is providing for customers to refer. In addition, for each product or service, the Company
needs to clearly display the price list so that customers can know the price, creating a
more comfortable feeling for customers. Image gallery: update information about
products, works that have been made, produced by the Company. This item is required for
customers to see the products, works and designs that the Company has made from which
customers will trust using the Company's services and products.
3.3.2. Create official catalog of the Company in negotiation with customers
The cover page usually has the following information: Logo, Company name,
typical image showing the Company's field of activities
The catalog's catalog will be divided into several sections such as introduction of
the Company, the products and services the Company is providing, the images illustrating
the design, trading and products of the Company.
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The content of the catalog will convey the images of the products and services that
the Company is providing, the images of products and design works that the Company
has made.
The last page of the catalog will print information about the website, phone
number, email, and address of the Company.
The color of the catalog will be black and white to represent the Company's name.
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3.3.3. No shipping charges in sales contracts for orders in Ho Chi Minh City
The company should not charge shipping charges for orders in Ho Chi Minh City.
This will make customers prefer to choose the Company to use products and services over
competitors because they do not have to pay more. Although the profit of these orders
will decrease a little, in return, the Company will have many customers, creating a
competitive advantage compared to regional competitors, retaining customers.
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REFERENCES
1. Truong Dinh Chien, Distribution channel curriculum. National economy publishing
house (2012).
2. Nguyen Bach Khoa, Commercial Marketing syllabus. University of Commerce.
Education publisher. (2010).
3. Philip Kotler, Northwestern University (1990), Marketing Management.. Education
publisher, 2005
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